sector. AirAsia had done tons of community project where it had helped in keeping the relationship stronger between customers‚ workers and managers. One of the projects was the awareness development #GREEN24‚ expected to uplift mindfulness and advance economical activities that will have an unmistakable effect to the earth all through groups over the Asean area — starting from home‚ workplaces‚ and urban areas or even on a national level. As a major aspect of the #GREEN24 activity‚ AirAsia welcomed
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that‚ the social drive is a crucial part on PEST analysis. Creating and developing a social culture takes time and effort and a new motive driven company such as Air Asia has to develop me method on how to connect with the society’s lifestyle‚ demographics‚ and media. Technological point of PEST analysis relates with competing technology development with other competitors and effective information and communication between the market and the company. Political Analysis Political Analysis mainly
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for everyone. Since 2001 AirAsia has risen to become the world’s best LCC‚ with a very large route network. AirAsia continues to pave the way for low cost flights through its innovative business selections. Vision: To be the largest low cost airline in Asia. Mission: 1- To be the best company to work for where employees are treated as a part of a big family. 2- Create a globally recognized brand. 3- Achieve the lowest cost so that everyone can fly with AirAsia. Values: 1- Safety
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Nicole Zulueta Company Case (AirAsia: The Sky’s the Limit) 1. What are the micro and macro environmental factors that have contributed to the early success of AirAsia? Micro Environmental Factors CEO Tony Fernandes – a strong believer in “leading by example”‚ he works alongside his team that allows him to get to know them better. Partners – although AirAsia has limited resources‚ it has been able to fulfill customer’s needs by collaborating with its partners. AirAsia uses authorized travel agencies
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Gim Chuan Marcus (J0704245) Name of Tutor (T01) XXX BUS 488 Strategy - T01 Question 1 AirAsia‚ which is one of the earliest low cost carriers (LCC) in Asia‚ has become a LCC since 2001. So far‚ it has expanded its network from Malaysia to Thailand to Singapore‚ Macau and even the Mainland China in 2006. In short‚ AirAsia “jumped out” from an intra-Malaysia and Thailand market to a “real AirAsia” in the continent. Thus‚ what are the possible core competencies to ensure that there is quantum
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Case Study: AIRASIA AirAsia was launched in 2002 by Tony Fernandes‚ at the time a pioneer of low-cost flights in Asia. At first‚ the company operated three Boeing 737s. In 2004‚ after a very successful public offering‚ AirAsia was listed on the Malaysian Stock Exchange and from there grew rapidly. As of 2011‚ the AirAsia Group has 93 aircraft spread across 12 hubs (see appendix 1) and is flying to more than 60 destinations in 16 countries with 130 domestic and international routes. AirAsia operates
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retailer will increase the trend of online shopping in Malaysia. Meanwhile‚ the demand of logistic totally will increase at the same time. Beside that‚ demographics. Population has always been a key factor influencing logistics markets‚ particularly the location of distribution centres servicing retail stores. Long-term‚ differential rates of demographic growth and ageing‚ and associated changes in incomes and spending‚ will have a dramatic impact on global supply chains. For many companies‚ this will
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INDIVIDUAL ASSIGNMENT TWO SPECIFIC INSTRUCTIONS This assignment is based on AirAsia‚ one of the Malaysia’s low cost airlines. The case study below provides some basic background information. You are however encouraged to source more information about the low-cost airline concept‚ the Malaysia airline industry and AirAsia’s key competitors‚ Tiger Airways‚ Jetstar and Firefly. Ten marks (10) will be allocated for the technical quality of the assignment and students will be penalized if the
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ASIA Introduction • AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur‚ Malaysia. • Air Asia was established in 1994 and began operations on 18 November 1996. • On 2 December 2001‚ the airline was bought by former Time Warner executive Tony Fernandes’ company Tune Air Sdn Bhd • AirAsia group operates scheduled domestic and international flights to 100 destinations spanning 22 countries. • AirAsia X is the international operation of the brand AirAsia‚ which is Asia’s largest
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Keywords: Brand image; brand satisfaction; brand trust; decision making; AirAsia. 1. INTRODUCTION AirAsia Berhad is the low-cost airline service provider in Malaysia. Airasia is operating scheduled international flights and domestic. Besides‚ Airasia is the largest low-fare‚ no-frills airline in Asia region. Airasia was the first airline in Asia region to implement fully ticketless travel. The main base of Airasia is Low
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