average seat kilometer AirAsia focused on ensuring a competitive cost structure as its main business strategy. It has been able to achieve a cost per average seat kilometer (ASK) of 2.5 cents‚ half that of Malaysia Airlines and Ryanair and a third that of EasyJet. AirAsia can lease the B737-300s aircraft at a very competitive market rates due to the harsh global market conditions for the second-hand aircrafts because of the September 11th event in 2001. Low distribution cost AirAsia focus on Internet
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Background and analysis of AirAsia This report conducts an analysis of AirAsia‚ the world’s Lowest Cost Airline. AirAsia is a Malaysian low cost airline. AirAsia was found in 1993 and it started its operations from 18 Nov 1996. It was established initially by DRB-Hicom‚ a government owned- conglomerate. On 2 December 2001‚ the heavily- indebted airline was purchased Tony Fernandes former Time Warner Executive. Tony was inspired by the Low-Cost Carrier business model of Southwest Airlines and proposed
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Southwest Airlines: SWOT Analysis Mollika Thaing‚ Khoa Tran‚ Tonielia Thomas‚ Hiwot Tesfaye‚ Kai Spear Mgmt. Prin. & Org. Behavior Professor Leon Prieto 11/18/2013 Southwest Airlines’ Description Southwest Airlines was introduced in Texas on June 18‚ 1971 with three Boeing 737 airplanes and only serving three cities of Texas which included Houston‚ Dallas and San Antonio. The company came a long way since 1971; today Southwest Airlines has 537 Boeing 737 airplanes and serving 68
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Michele Lynn October 12‚ 2008 Marketing – Resnik Case Study: Southwest Airlines Air travel has its ups and down‚ as does basically any type of travel. However‚ Southwest Airlines has always been my favorite airline to fly. As a young single who loved traveling‚ I found their fares and schedules to be the most convenient for my taste. I always appreciated the staff’s sense of humor‚ and it really never bothered me where I sat‚ so I didn’t mind the “A‚ B‚ C” boarding groups as opposed to
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Group Members: |Issuer | |ANBALAGAN A/L SUBRAMANIAM |Local Fund Investors | |TEH GUAN HONG |GOPALAN NAGAPA | |TANG KIN HENG |FALIQ RIZAL BIN MADZRI | |MOHD NIZAM BIN MOHD ARSHAD
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Sin Ho Man 20052982 MGMT 3110 L1 Case Report: Southwest Airlines What is SWA’s competitive strategy? What does it take to execute the competitive strategy? The SWA has adopted ‘Cost Leadership’ as its competitive advantage. And it has achieved low cost through numerous ways. To commence with‚ the Southwest workforce routinely turn around an aircraft in only 15 minutes and its gates are manned by a single agent and have a ground crew of six or fewer‚ which are much lower than other airlines
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Southwest Airlines in 2010: Culture‚ Values‚ and Operating Practices Assignment Questions 1. Is there anything that you find particularly impressive about Southwest Airlines? 2. What grade would you give Southwest management for the job it has done in crafting the company’s strategy? What is it that you like or dislike about the strategy? Does Southwest have a winning strategy? 3. What are the key policies‚ procedures‚ operating practices‚ and core values underlying Southwest’s efforts to implement
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Southwest Airlines Over 35 years ago‚ Rollin King and Herb Kelleher decided to create a different type of airline. They began with the simple notion: If you get your passengers to their destinations when they want to get there‚ on time and at the lowest possible fares‚ and make darn sure they have a good time doing it‚ people will fly your airline. They were right (Southwest Airlines‚ 2004)! What began as a small Texas airline has grown to become one of the largest airlines in the United States
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Increase Market Research Southwest Airlines is practicing a conservative growth strategy. The airline focuses on growing internally and expanding within their current routes. It is estimated that in any given year‚ 85% of Southwest’s expansion is internal. The company purchases new planes to add capacity to their system. By next year‚ they will be using 14 to 16 new planes for internal expansion. At times‚ Southwest expanded externally‚ but only when an opportunity was present. The company faces
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Question: 01 Name at least two things that Southwest is doing efficiently. Name at least two things that Southwest is doing effectively. In what ways do efficiency and effectiveness support each other at Southwest? In what ways do they contradict each other? Ans. Southwest Airlines is one of the important Airline of USA. Southwest Airlines may only rank 317 on the Fortune 500 List but the company ranks highly on most publications’ Most Admired Companies lists. Efficiency means using resources
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