Man‚ 2005) Welcome to AirAsia! AirAsia Berhad (AirAsia) is a one of the public listed on the Main Market of Bursa Malaysia in November 2004.
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Case Study Southwest Airlines Course: Services Marketing 3rd Term Southwest Airlines (SWA) began services in 1971. In 1972‚ court order no charter flight beyond Texas in order to make up for the lost revenue they were forced to sell aircrafts and keep just the ones needed to continue business and operate scheduled services. Schedule could be kept if the turning time of a plain was low enough (10 minutes). Nevertheless‚ Dallas-based SWA achieved 40 consecutive years of profitability and an
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its hub in Kuala Lumpur International Airport at breakneck speed‚ undercutting former monopoly operator Malaysia Airlines with promotional fares as low as RM1 (US $0.27). In 2003‚ AirAsia opened a second hub at Senai Airport in Johor Bahru near Singapore and launched its first international flight to Bangkok. AirAsia has since started a Thai subsidiary‚ added Singapore itself to the destination list‚ and commenced flights to Indonesia. Flights to Macau started in June 2004‚ while flights to Mainland
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Analysis Strengths The achievement that AirAsia received in 2012 is the world’s best low cost airline (AirAsia Berhad‚ 2013). The strength of AirAsia is that‚ they are leading low cost airline in today’s world and have good company strategic management with a successful story in the airplane industry. Their operational strategy that they have formulated at the beginning is consistent with their company’s objectives and was well conducted. Due to this‚ AirAsia able to create strong brand equity and
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Blue Ocean of Airasia: introduction Blue oceans might provide profitable high-growth for companies with new competitive advantages. Many companies over the worldhi have created blue oceans but these blue oceans only remain in a short periods and quickly become red oceans. Kim and Maugne claimed in their book that in order to have sustainable competition advantages‚ blue oceans should be different attached by low cost. However‚ the fact shows that innovations are expensive so it is difficult to
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Introduction of AirAsia In Malaysia‚ there are 3 main airlines which are Malaysian Airline (MAS)‚ AirAsia‚ and Firefly. AirAsia Berhad is starting its operation in November 2004‚ which is listed on the main board of Bursa Malaysia. It start developing a low cost airline model (LCC) in Asia since 2001‚ it has grown from a domestic flight in Malaysia for more than 55 destinations served for 5 leading airline hub in Malaysia which are Thai AirAsia‚ Indonesia AirAsia‚ Philippines AirAsia and Japan AirAsia. AirAsia
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AIRASIA’S BACKGROUND......................................................................3 SWOT ANALYSIS FOR AIRASIA.............................................................3 * Strength * Weakness * Opportunities * Threats LIST OF REFERENCES...........................................................................6 AirAsia’s Background AirAsia was previously owned by DRB-Hicom‚ a government-linked company. Its airline had not been able to take off and was
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perception of low-cost travel‚ giving rise to a diverse cross-section of passengers. The AirAsia chief executive says: "We show that low-cost does not mean low class. In the Jakarta-Kuala Lumpur flight‚ you’ll find women with diamonds sitting beside maids. You could not see that before. That shows we’re reaching everyone." 1) Geographic characteristics The geographic characteristics of the target market of AirAsia are within the Australasian region. Attract people from Australia who wish to visit the
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17th AnnuAl GenerAl MeetinG Date: Time: Venue: Thursday‚ 24 June 2010 10.00 a.m. AirAsia Academy Lot PT 25B Jalan KLIA S5 Southern Support Zone KLIA‚ 64000 Sepang Selangor Darul Ehsan Malaysia Notice of Annual General Meeting page 151 19.1% Truly ASEAN 2009 saw AirAsia Berhad (“AirAsia”) maintain its strong growth trajectory despite being a challenging year for the aviation industry. Underpinning our growth is our increasing penetration of the ASEAN (Association of Southeast Asian Nations)
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STRENGTHS WEAKNESSES Article taken from WSJ dated Wednesday May 02‚ 2012 “AirAsia Flies Better Without Flag Carrier” • largest budget carrier (Economy of scale) • Very strong management team • Very good in strategy formulation and execution (Economy of scale) • Strong brand equity - AirAsia’s brand name is well established in Asia Pacific (Learning Curve) • Cost advantage (Economy of scale) • Market share leadership- AirAsia is the low cost leader in Asia (Economy of scale) • International alliances
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