........... 2 Company Analysis.................................................................................................................. 2 I. Segmentation………………………………………………………………………………2 II. TOWS…………………………………………………………………………………….3 Marketing Challenge…………………………………………………………………………7 Recommendation……………………………………………………………………………..7 I. Tap into the growing Asian Market………………………………………………………..7 II. Capitalize on the corporate business………………………………………………………13 Conclusion……………………………………………………………………………………15
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Abstract In an increasingly competitive marketplace‚ greater emphasis is being placed on brand image development as the basis for consumer discrimination. Advertising has a central role to play in developing brand image‚ whether at the corporate‚ retail or product level. It informs consumers of the functional capabilities of the brand while simultaneously imbuing the brand with symbolic values and meanings relevant to the consumer. These two functions of advertising closely parallel the informational
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Macy’s Integrated Marketing Campaigns 12/10/2010 MK 332 Macy’s Integrated Marketing Plan Executive Summary Macy’s Inc. is a well-established‚ historic and profitable company that is known as a quality yet affordable department store. Macy’s is an American icon; therefore our objective is not to change this image‚ but to modify it to appeal to a more youthful market. With our main objective in mind‚ we have proposed an Integrated Marketing Campaign that is geared towards our target market of
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Integrated Marketing Communication (IMC) Template IMC situation analysis Summarise issues arising from the marketing plan that will directly impact on the communications strategy. Company analysis !" !" !" !" Company mission. Corporate goals. Issues related to an overriding corporate brand (if one exists). Budget for the IMC. Product analysis !" !" A summary of key product offerings and product life cycle issues. Existing brand themes‚ messages and appeals. Audience analysis !" !"
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where the main strengths as weaknesses lie: Strengths: Weakness: Experience of over 100 years - difficulties to enter in new markets outside Diversified product portfolio from Europe Alliances with other car manufacturers - same marketing strategy used for different Presence in 40 different countries markets (Fiat S.p.A. no date) - entry barriers like taxes and competitors Relationships with customers in approx. making it difficult to enter in new markets 150 countries
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Integrated Marketing Communication Report Contents Executive summary ………………………………………………………….. 2 Situation analysis ...………………………………………………………….. 3 Objectives ……………………………………………………………………… 5 Strategy ………………………………………………………………………… 6 Tactics ………………………………………………………………………….. 7 Action …………………………………………………………………………… 9 Control ………………………………………………………………………….. 12 Reference ………………………………………………………………………. 14 Appendices …………………………………………………………………….. 15 Executive Summary Spoonfed is
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PGBM16 Global Corporate Strategy Key Strategic Issues Relating to the Global Airline Industry Used Air France-KLM as a study case Name: TANG QING Student ID: 129098339 Tutor’s Name: Ian Evans Abstract This report uses Air France-KLM as a case to answer three research questions associated with global corporate strategies: 1) how core competences and dynamic capabilities used by the Group to achieve and maintain competitive advantage in the worldwide airline
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Integrated Marketing Communications Client: HTC x Microsoft HTC HTC takes pride in their contribution to the growth and capabilities of smartphone technology‚ having invested in a team of highly talented Research & Development (R&D) professionals and pioneering many state-of-the-art innovations and world-class designs for smart-phones. “HTC ’s mission is to become the leading innovative supplier of mobile information and communication devices by providing value-added design‚ world-class manufacturing
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in many parts of the country as compared to Vodafone. Marketing is very vital part of every business. Thus‚ telecom industries too need better marketing strategies in order to attract more and more customers. Vodafone with its innovative marketing strategies has been able to win millions of new customers. The most common example of this is the use of “legendary zoo zoos “in commercials. On the other hand airtel relies on its old marketing strategies like endorsing its company services by the use
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Honda’s approach to launching the “Element” came as a bit of a surprise in that their approach was not what one would describe as traditional in the auto industry‚ they tried to appeal to their target market through a carefully thought out process of understanding what their young customers would like in a small SUV‚ and also using the SUV in a matter that their customer potentially would; hikes‚ traveling‚ moving‚ etc. The success of Honda’s element had mostly to do with understanding how the
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