Makeup by Jana Jana Kutak Makeup by Jana IMC – January 2013 MKTG410 Advertising and Public Relations Professor Eric Freeman Table of Contents Executive Summary3 Introduction3-5 Integrated Marketing Campaign5-6 Advertising and Marketing Campaign6-9 Direct Marketing Campaign9-10 Internet Marketing Campaign11-13 Sales Promotion13-14 Public Relations Campaign15 Conclusion16 Makeup by Jana EXECUTIVE SUMMARY Makeup by Jana is in the process of running a one year campaign to really
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ROOH AFZA Hamdard is one the increasing number of organizations who recognize and value their brands as strategic assets that are built through deeds‚ not merely words or images. While there has been a noticeable increase in more traditional marketing and communications among product and service companies‚ marketers at Hamdard believe that the right starting point is a thorough examination of how the brand is built today. It begins with identifying each point of interaction‚ or brand “touch point
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Environment 6 4.2.1 General Assessment 6 4.2.2 Competitors’ Strengths and Weaknesses 6 4.2.3 Comparison of Jordan Toothbrush with Competitors’ Products 7 V. Strengths‚ Weaknesses. Opportunities and Threats analysis 8 5.1 Strengths Analysis 8 5.2 Weaknesses Analysis 9 5.3 Opportunities Analysis 10 5.4 Threats Analysis 10 VI. Target market 11 VII. Marketing objectives 11 VIII. Marketing strategy 13 8.1 Product Strategy 13 8.1.1 Product Variety 13 8.1.2 Brand Name 14 8.1.3 Packaging 14 8
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assignment 2. What is a data warehouse? What is the difference between an operational database and a marketing database? A data warehouse is something that holds all of the customer data. The difference between an operational database and a marketing database is that the operational database contains the individual’s transactions with the firm and follows accounting principles‚ the marketing database‚ contains information about current customers‚ former customers and prospects. 4. What
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credit card numbers. 3. Privacy issues: Because people worry about being bombarded with marketing materials. They also do not like having their purchasing and surfing habits monitored. 4. Purchasing habits: Because many people are more comfortable with shopping in a store rather than online and having things delivered. Q2: What is interactive marketing? A: Interactive marketing is the development of marketing programs that create interplay between consumers and businesses rather than simply sending
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Executive Summary Background Started in 1960 by James and Tom Monaghan as a small pizza store in Ypsilanti‚ Michigan‚ Domino’s Pizza has grown to more than 10‚000 corporate and franchised stores in 70 countries. Domino’s Pizza is recognized as the second largest pizza chain in the United States after Pizza Hut‚ and the largest worldwide.8 Domino ’s had global retail sales of over $7.4 billion in 2012‚ comprised of over $3.5 billion in the U.S. and nearly $3.9 billion internationally. In the third
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IMC PROJECT Group 2 Cadbury Dairy Milk Cadbury Dairy Milk Submitted by: Swarna Renu (11EX-051) Udit Vikram Singh (11EX-052) Umacharan (11EX-053) Utkal Garg (11EX-054) Varenya Maheshwari (11EX-055) Submitted by: Swarna Renu (11EX-051) Udit Vikram Singh (11EX-052) Umacharan (11EX-053) Utkal Garg (11EX-054) Varenya Maheshwari (11EX-055) Section-1: Brand campaign descriptors Brand Name- Cadbury Dairy Milk Campaign Name- “Shubh Aarambh”
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authorities‚ something Shapiro denies. With helicopters flying overhead‚ a swarm of NYPD dive teams‚ detectives and evidence technicians combed the site Thursday night‚ turning up two legs and a torso. The feet had a pair of size 5 1/2 Nike Air Jordans. Those are the kind of shoes Oquendo was wearing when he disappeared from his school in Long Island City on Oct. 4. The park where the body parts washed up is
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I. History and Background Galaxy chocolate is highly popular in United Kingdom and the Middle East as well as in Africa. The brand is also known as Dove in many parts of the world including the United States‚ People’s Republic of China‚ Germany‚ the Netherlands‚ Canada‚ Australia‚ France and Greece. However‚ the chocolate used in Dove products in the United States is different in taste from the chocolate used in Galaxy in the Kingdom. Galaxy and Dove chocolates were introduced in 1956. During that
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Purpose and Value of Integrated Marketing Amanda Taylor December 16th‚ 2012 MKT 498 Instructor: Gary Queensberry Marketing is an important area in any company. Integrated marketing is an area of the marketing world. This type of marketing can increase brand value and this allows for a high turnover on the company’s investments. We will review a company and describe the purpose and value of integrated marketing‚ as well as showing what value the plan adds to the company
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