2013 Written Analysis of Case: Nike “Jordan Brand” a Blue Ocean Strategy In 1983 Nike had revenues of $920m‚ this increased by $15m after the Air Jordan 1 was released in 1984. Air Jordan 1 actually sold $130m in 1984 or 13% incremental sales. In 1989‚ powered by further increase in Jordan’s popularity and the efficacy of his “Just Do It” campaign‚ Nike sales reached $1.7 Billion‚ with the Jordan brand contributing $200m annually since then. By 2011‚ Jordan brand already sell in excess of $1 Billion
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Air Jordan Air Jordan Nick Johnson Introduction to Marketing Marketing is extremely important when it comes to a product or service. If a business markets their product in the right manner‚ their business will skyrocket in yearly turnovers‚ making the business wealthy. If a business is able to do this‚ they may transform from a small‚ one location business‚ to a multi-nation franchise that is well known by the majority of retail shoppers. There are four separate categories
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Air Jordan is a brand of basketball shoes designed and created by Michael Jordan‚ a former professional player in the National Basketball Association (NBA). Over the duration of his career‚ Jordan broke numerous records‚ many of which still hold to this day. The Air Jordan line was first introduced to the world in 1985‚ a year after Jordan signed a hefty contract with Nike despite being a rookie in the league. The first shoe to debut was the Air Jordan I‚ which quickly transformed the realm of basketball
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482781 MK 341 C August 30‚ 11 Air Jordan Sneakers 1. Product a. Air Jordan Sneaker 2. Why b. I chose Jordan sneakers because I am a faithful fan of the product. I have been wearing Air Jordan sneakers since the age of 12‚ I have stood in line to buy the latest pair every month ever since then. I also chose this product because many people in my age (18-24) are just as enthused about purchasing these sneakers‚ and have been since Jordan started selling in the 1980’s. There
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Technology “Nike Air” Nike Air cushioning is appeared in the most form of Nike shoes. We shared a number of different types of Nike Air. - AIR - Air cushion provides a comfortable stride. Nike Air is almost always encapsulated in the mid-sole or shock absorbing liner. Nike’s technology was officially launched in 1979 - MAX AIR – Max Air technology is a form of Nike Air cushion‚ contains maximum air volume for maximum impact protection. It is always seen in mid soles. - ZOOM AIR - Zoom Air base is located
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draw? (Note the sums of all capacities for both cases are equivalent – 12 in each). The queue time and number statistics for the Air Jordan Logo operators and the Air Max Logo Operators were relatively close. The average queue length for the Air Jordan Logo operators was 0.03769112 in the previous lab and 0.03767047 in this lab. The average queue length for the Air Max Logo Operator was 0.01767759 in the previous lab and 0.02381649 in this lab. The queue that had the largest change was that of
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A Cultural Study and Political Ecology of Nike Partially excerpted from Petrina‚ S. (2001). The political ecology of design and technology education: An inquiry into methods. International Journal of Technology and Design Education 10‚ 207-237. When we put our comfortable shoes on in the morning and take a step‚ our steps are always already scripted within powerful cultural processes. Shoes‚ no more so than the apparel covering our bodies‚ happen to provide particularly robust examples of how
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The Influence of Professional Athletes on Society Two words‚ Michael Jordan. Need I say more? Arguably the most influential man in all of sports and athletic competition. Jordan is one of many professional athletes that have influenced society in numerous ways. With the help of the media‚ athletes are virtually everywhere. They are seen on television‚ on billboards‚ magazines‚ clothing‚ and basically anything. The media puts these athletes on pedestals mainly to sell products but some athletes
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manufacturer of sportswear and equipment. It is very famous on the Air Jordan‚ Nike+‚ Nike Pro‚ Nike Golf and Nike skateboarding. Nike goes green Most of the companies are trying to make it supply chain and products greener‚ which bring observable environmental benefit and financial gain. Nike also expects to reduce the amount of material it wastes and promote its socially responsible. For instance‚ the sole of Nike’s new Air Jordan is made with ground-up bits of old Nike sneakers. Hence‚ it can
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there are some products that Nike would not have to do and at the same time do very well. One of their brands is Air Jordan‚ and in my opinion Nike is able to go without this brand. Having a sub brand under their big Nike one is economically right‚ as both Nike and Air Jordan are producing the same products for the same sport. Therefore since they make very similar products Air Jordan should merge together with Nike and that way it will be better for their economy. Nike is also a producer of baseball
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