purpose of this assignment is to apply the concept of microeconomics in analysis of the company that listed in Bursa Malaysia. We are required to select one of the companies that listed in Bursa Malaysia. Described the background and the type of products or services offered by this company. Besides that‚ we need to explain type of market structure that this company can be categorizes into and also explain the characteristics of that market structure. By using the annual report from this particular company
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for everyone. Since 2001‚ Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. Air Asia was named the World’s Best Low Cost Airlines in the annual World Airline Survey by Skytrax for five year consecutive years in 2009‚ 2010‚ 2011‚ 2012 and 2013 and has been ranked Top 5 among the most recognized and admired airlines in the Asia Pacific Top 1000 Brands 2008. With a route network that spans through to over 20 countries‚ Air Asia continues to pave the way
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SWOT analysis of AirAsia Strengths Firstly‚ Air Asia has indeed a strong management team. This is clearly known as it has very strong links with the governements and airline industry leaders.This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example‚ Shin Corp (formerly owned by the family of former Thai Prime Minister - Thaksin Shinawatra) holds a 50% stake in Thai AirAsia. This has
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Abstract The main purpose of the report is to conduct the independent analysis of the recent trends and development of Air Asia (low cost carrier model) in the current economic condition. And this report clearly explains about the methodological approach used to find‚ select and analyses the data. Also this report provides a brief outline about the Air Asia. In addition this report exactly speaks about how they sustain in their industry by using the recent trends and modern technology. Introduction
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AIR ASIA 1. a) Air Asia’s vision: • To be established as the leading low-cost carrier in the Asian region. AirAsia’s mission: • A low cost airline carrier that offers five-star service with 95% of on-time performance. • To be able to provide affordable airfares‚ at the same time promoting Malaysian hospitality and the local food. • To focus on customer’s needs by stimulating demand and offers the lowest fares‚ comprehensive distribution channel and developing various products and services. AirAsia’s
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the same concept in Asia. Air Asia executed the cost leadership strategy with introduced ticketless travelling‚ one type cabin‚ free seating‚ and online booking trough internet that able slash the price into 40% - 60% cheaper than regular airlines (Declanegan‚ 2012) “Now Everyone Can Fly” described AirAsia’s value. Operational effectiveness and cost advantages created efficiency go directly to end user. Customer enjoy more surplus with price falls‚ and encourage more air travel among Malaysians
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Version 1.0 Strengths‚ Weaknesses‚ Opportunities and Threats Analysis for AirAsia 1.0 Strengths Ø Air Asia has a very strong management team with strong links with governments and airline industry leaders. This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example‚ Shin Corp (formerly owned by the family of former Thai Prime Minister - Thaksin Shinawatra) holds a 50% stake in Thai AirAsia
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Retrieved from http://www.travelweeklyweb.com/book-airasia-by-sms/2469 CII KPMG Indian Aviation Report (2012). KPMG Aviation Report. http://www.kpmg.com/IN/en/Press%20Release/Press-Release-Indian-Aviation-Report.pdf Air Asia India (2014). Wikipedia. http://en.wikipedia.org/wiki/AirAsia_India Air Asia announces two new routes (September 11‚ 2014). Business Standard. http://www.business-standard.com/article/companies/airasia-india-announces-two-new-routes-plans-to-add-5-more-aircrafts-before-november-114072401124_1
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____________________________________________________________ ____ Completed By Woo Gim Chuan Marcus (J0704245) Name of Tutor (T01) XXX BUS 488 Strategy - T01 Question 1 AirAsia‚ which is one of the earliest low cost carriers (LCC) in Asia‚ has become a LCC since 2001. So far‚ it has expanded its network from Malaysia to Thailand to Singapore‚ Macau and even the Mainland China in 2006. In short‚ AirAsia “jumped out” from an intra-Malaysia and Thailand market to a “real AirAsia” in the
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continuous support and assistance of the Malaysian government. Over the years‚ AA has noticeably boosted tourism in Malaysia and has helped transform KLIA into a major air travel hub (The Star Online‚ Saturday 15th July 2006). Hence‚ the Malaysian government offers many incentives to AirAsia in term of landing rights‚ lowering passenger service charges‚ tax benefits and exemptions (Malaysian Industrial Development Finance Berhad‚ 2011; The Star Online‚ 2006). This not only allows them to offer lower fares
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