Product/Service Analysis for iPhone Brief description of market I selected iPhone for this individual assignment. The iPhone falls under smartphone category and Apple manufactures iPhone. A smartphone is a high-end mobile phone that offers multiple innovative and convenient features than a traditional phone. Apart from making calls‚ consumers want to access internet‚ watch video‚ take pictures‚ listen to music and want PDA features in one device and smartphone is the right product for
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all industries including the air cargo industry. Information systems have helped the air cargo industry remain competitive‚ provide customers and other with an efficient and easy to use service‚ and has kept the industry up to date. In 2003‚ Cargo Patrol Services (CPS) opened for business as the air cargo industry’s first full-service Internet portal that provided the industry with an electronic booking and shipment management system. Without this new system‚ the air cargo industry would have suffered
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The Member Nation of Association of Southeast Asian Nations (ASEAN) Indonesia Indonesia is one of the founding members of ASEAN on August 8‚ 1967. The country is located between lattitudes11°S and 6°N‚ and longitudes 95°E and 141°E and consists of 17‚508 islands‚ about 6‚000 of which are inhabited. It is also home a hundred of flora and fauna species and consists of about 300 ethnic groups with different unique cultures and more than 700 living languages that are spoken.
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Aviation Economics Estimating Regional Air Transportation Demand – Asia Pacific 14 Sep 2013 Table of Contents 1) Introduction 1.1) Boeing’s forecasting methodology Boeing uses both top-down and bottom-up approaches to analyse the market situation from 2013 to 2032. Bottom-up approach was done by taking into account of forecasting the economic predictions‚ growth momentum‚ historical trends‚ travel attractiveness‚ domestic air regulation etc. (Boeing‚ 2013). It also
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Asian brand gone global‚ Air Asia is the World’s Best Low-Cost Carrier and the Airline of the Year for 2009 & 2010. Being the best in the industry and the top digital brand in Asia‚ Air Asia now flies to over 70 destinations in 19 countries. In general‚ the findings show that most of the respondents agree that the price of the Air Asia’s ticket is reasonable and it is making flying possible for everyone. The main finding is to find out that why do so many people fly with Air Asia. Based on the data collection
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Marketing Chapter 8 Product‚ Services‚ and Branding Strategy 1 Product‚ Services‚ and Branding Strategy Topic Outline • What Is a Product? • Product and Services Decisions • Branding Strategy: Building Strong Brands • Services Marketing 2 What Is a Product? Products‚ Services‚ and Experiences Product is anything that can be offered in a market for attention‚ use‚ or consumption that might satisfy a need or want. • Apple IPod‚ Toyota‚ Caffé Mocha at Starbucks Service is a form of product that consists
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i4.1 Best product value strategies: As the world’s largest furniture retailer‚ IKEA is known for its product’s value‚ in terms of quality‚ style‚ affordability‚ functionality and durability. Their appliances and furniture is designed base on modern architecture and associated with eco-friendly interior design. Moreover‚ the company is known for its affordable products with highest quality and products with many functions inside. Therefore‚ its business idea is "To offer a wide range of well designed
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410 Marketing of physical products VS marketing of services The marketing of physical products and marketing of services expose two different situations in marketing which requires different strategies. With physical product marketing you need to consider the product‚ price‚ place and promotions which are the standard 4Ps approach. When it’s come to marketing of services you need to consider people‚ process and proof on top of the standard 4Ps approach. Services are intangible‚ inseparable‚ perishable
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DEBATE—Is Service Marketing Different From Product Marketing? MARKETING DEBATE—Is Service Marketing Different From Product Marketing? Marketing is the process of communicating the value of a product or service to customers. In addition‚ marketing might sometimes be interpreted as the ability of selling products and services. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer. Many services marketers strongly
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CHAPTER 4 PRODUCT and SERVICE DESIGN 1. Why is product or service design strategically important? For the success and prosperity of an organization. It has an impact on future activities. Consequently decisions in this area of the most fundamental that managers must make. 2. List some of the things that product and service design does. 1) Translates customer wants and needs into product and service requirements. (marketing‚ operations) 2) Develop new products and services
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