World AIDS Day‚ observed on 1 December every year‚ is dedicated to raising awareness of the AIDS pandemic caused by the spread of HIV infection. Government and health officials observe the day‚ often with speeches or forums on the AIDS topics. Since 1995‚ the President of the United States has made an official proclamation on World AIDS Day. Governments of other nations have followed suit and issued similar announcements. AIDS has killed more than 25 million people between 1981 and 2007‚[1] and
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BACKGROUNDS OF THE PROBLEM & FINDINGS:- RETAILING: Retail is a very dynamic field. Retailing is the set of business activities that adds values to the products and services sold to the customers. Retailers are the final business in a distribution channel that links manufacturers to consumers. Retailers organize the availability of merchandise on a large scale and supply them to consumers. In the process‚ they provide the accessibility of location‚ convenience of timing‚ information support
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How to Plan a 5S System Launch** A 5S System is a low cost system that will clean and organize your workplace. It will increase productivity and raise employee morale. This article that will give you some basic information on how to implement a 5S system in your workplace. One of the keys to the success of a 5S system is to have the full support of the management of your company. While a 5S system is low cost to implement‚ it will require changes to the work habits of employees and needs the support
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Understanding Japan: A Business Perspective Project Report TABLE OF CONTENTS Serial No. Particulars Page No. 1. Introduction 3 2. Economy 3 3. Culture 6 4. Legal 11 5. Political 17 6. Currency 21 7. Trade 26 8. Challenges & Opportunities 9. Conclusion INTRODUCTION The purpose of this project is to understand the Japanese Economy with a view to realizing benefits of International Business between Pakistan and Japan. For
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problem use‚ abuse‚ and dependence. At optimal cut-points‚ sensitivities of the CRAFFT ranged from 0.61 to 1.00‚ and specificities ranged from 0.33 to 0.97. The CRAFFT showed modest to adequate internal consistency values ranging from 0.65 to 0.86‚ and high test-retest reliability. Conclusion: The CRAFFT has adequate psychometric properties for detecting AUD and SUD in
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and add value to a brand. Building a strong brand takes time commitment and hard work. The identity of the brand‚ from the perspective of the consumers‚ is the foundation of a good brand-building program. Effective brand management that encompasses brand personality is of major importance in reaching the company goals of satisfaction‚ loyalty and profitability. Building a powerful brand requires determining the substantial characteristics of the offerings that carry the brand name and the psychological
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Brand Management : Brand management is a communication function that includes analysis and planning on how that brand is positioned in the market‚ which target public the brand is targeted at‚ and maintaining a desired reputation of the brand. Developing a good relationship with target publics is essential for brand management. Tangible elements of brand management include the product itself; look‚ price‚ the packaging‚ etc. The intangible elements are the experience that the consumer takes away
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BRAND CANNIBALIZATION: EAT OR BE EATEN With increasing commoditization of brands‚ differentiation is hard to come in every industry. Consumers are now flooded with options‚ single company having several brands in same product category. Positioning‚ targeting‚ segmenting can serve as strategies no more. Rather it is the basic hygiene which any company needs to follow if it needs to sustain in the race for market share. So‚ what should a marketer adopt as a strategy? There are unconventional
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| |Japan: Macroeconomic Analysis | | | | |Juan Pablo Giraudo
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Case Study adidas The brand adidas has been selling sports apparel for 90 years and has been the official sponsor of the World Cup since 1970. It has more than 38‚000 employees throughout the world. Currently‚ one of its most outstanding products is the F-50 soccer shoe. It’s the world’s lightest‚ weighing 165g‚ and is worn by the most important players in the World Cup. A special version was made exclusively for the Argentinian player Lionel Messi‚ who was selected as the FIFA World Player
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