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    Yes Bank

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    Yes Bank is a private bank in India. It was founded by Ashok Kapur and Rana Kapoor‚ with the duo holding a collective financial stake of 27.16%.[4] YES BANK has received significant national and international recognitions which include Dr. Rana Kapoor‚ Founder‚ MD & CEO being recognised as the Entrepreneurial Banker of the Decade (2001-2010) by Bombay Management Association; Business Standard Banker of the Year - 2011; India’s No. 1 New Private Sector Bank in the Financial Express-E&Y Best

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    Exim Bank

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    Environment 22 4.2. Technology 23 4.3. Structure 24 4.4. Cultural 25 4.5. Decision making 26 5. Conclusion 26 Executive summary Eximbank is the first commercial bank set up in Vietnam in 1990 and after 18 years of development‚ the bank has become one of the top 3 in commercial bank network in term of generating benefit and specializing in international payment for corporate in individual. In this assignment our group will analyze the management and organization

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    Advertising Propaganda

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    Advertising invades every aspect of our modern lives. It is shoved upon us from every aspect of media. Internet‚ television‚ radio‚ movies‚ and even our streets seem to be centered on it. We are asked to buy‚ try‚ and consume the next best thing. While most things advertised are meaningful and can possibly be used to either help or make our lives better‚ we do not necessarily need it. Mostly what we are exposed to in advertising is propaganda‚ and to define it better‚ the authors of the book‚ “Propaganda

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    Why Banks

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    Why do banks and other financial intermediaries exist in modern society‚according to the theory of finance? There are multiple approaches to answering this question. The traditional view of banks as financial intermediaries sees them as simultaneously fulfilling the financial-service needs of savers (surplusspending units) and borrowers (deficit-spending units)‚ providing both a supply of credit and a supply of liquid assets. A newer view sees banks as delegated monitors who assess and evaluate

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    role of banks

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    ROLE OF BANKS First‚ they take a leading role in developing other financial intermediaries and markets. Second‚ due to the absence of well-developed equity and bond markets‚ the corporate sector depends heavily on banks to meet its financing needs. Finally‚ in emerging markets such as India‚ banks cater to the needs of a vast number of savers from the household sector‚ who prefer assured income and liquidity and safety of funds‚ because of their inadequate capacity to manage financial risks Definition

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    Women In Advertising

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    Analysis of Women in Advertising (All advertisements referenced in this document can be found in The Practice of Writing‚ Fifth Edition published by Bedford/St Martin’s) Since the advent of advertising in printed media women have been featured and targeted by various companies as a key demographic. The goal has always been the same‚ though the methods of reaching women have changed drastically in the last century. The image of women in advertising has evolved from primarily a homemaker into

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    Gender In Advertising

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    prominent and integral part of television viewing. Due to its power and charisma‚ advertising is the best-known and most widely discussed form of promotion. Advertising not only informs but persuades and motivates the consumer about the advertised products‚ service or ideas. Advertising plays an important role in persuading the public to change their attitudes towards a product‚ service or idea. The constant flow of advertising images of gender‚ types of persons‚ social classes‚ and other groups influence

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    Jyske Bank

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    The main achievement of Jyske Bank was their ability to improve quality service and to deliver a service matching perfectly customers’ expectations. The gap model of service quality‚ developed by V.A Zeithmal‚ A. Parasuraman and L.L Berry‚ in Delivering Quality Service: Balancing Customer Perceptions and Expectations‚ will help us to understand how Jyske Bank managed to close the gap between customers’ expectations and perceptions (the customer gap). Briefly‚ the gap model states that an organization

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    An Enticing Advertising

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    An Enticing Advertising Companies are constantly competing for the wider audience. We can not search the web‚ watch television‚ skim a magazine‚ or even drive down the street without in countering multiple ads‚ but do ads seem to be reveling more than they used to? A child could learn all about the birds and the bees‚ PMS‚ ED‚ and many other matters which were once only talked about behind closed doors from a single ad. (Chavez) It is no secret among advertisers that sex‚ being a world language

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    Politics in Advertising

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    Democracy is form of government where a constitution guarantees basic personal and political rights‚ fair and free elections and independent courts of law. Political marketing can be percieved as being not just about political advertising‚ also political broadcasts and electoral speeches. A wide range of political marketing includes the rise of political consumers and market intelligence. According to all these information‚ political marketing is beneficial for democracy because politicians advertise

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