The Bank went on to cross-sell and up-sell its products aggressively‚ growing into India’s second largest bank. But ICICI was not only looking at banking. In 1993‚ the company set-up ICICI Securities and Finance Company Limited in a joint venture with JP Morgan‚ and the same year‚ it set up ICICI Asset Management Company. This was the just the beginning; several mergers‚ acquisitions and joint ventures followed ICICI is one of the leading private
Premium Bank PEST analysis Strategic management
SERVICE SECTOR MANAGEMENT | ICICI BANK AND AXIS BANK | WHAT IS A BANK? A banker or bank is a financial institution whose primary activity is to act as a payment agent for customers and to borrow and lend money. In other words‚ an institution where one can place and borrow money and take care of financial affairs ABOUT The Banking sector in India has always been one of the most preferred avenues of employment. In the current decade‚ this has emerged as a resurgent sector in the Indian economy
Premium Bank Financial services
Advertising Strategy Module Code: MHN509383-A Module Handbook 2014/2015 Module Leader:Dr Shirley RateModule Tutor: Jenny Flinn Tel: 0141 331 8230Tel: 0141 331 3061 E-mail: shirley.rate@gcal.ac.ukE-mail: jenny.flinn@gcu.ac.uk Contents TOC \o "1-3" \h \z \u Aims PAGEREF _Toc399837361 \h 2Learning Outcomes PAGEREF _Toc399837362 \h 2Module Delivery PAGEREF _Toc399837363 \h 3Student Input PAGEREF _Toc399837364 \h 3Assessment PAGEREF _Toc399837365 \h 4Coursework (40%) PAGEREF _Toc399837366 \h
Premium Advertising Marketing
Advertising Strategies Advertising is used as a means to attract the buyer to follow a brand. There are many different advertising techniques that can be used depending on the demographics of the target market. As a 14-year-old‚ marketers have to understand what people my age like when it comes to advertising. For an advertisement to be effective for my age group‚ it needs to appeal to the audience. There are three main types of advertising used for people my own age‚ and they are celebrity power
Premium Advertising Marketing
by: Behaylu W. 1 Notes on Bank Advertising Campaign Just like any business‚ banks should also use an advertising campaign that will reach consumers and convince them to make financial transactions such as credit loan‚ business loan‚ and savings account. However‚ financial companies should know that the marketing campaign for them is a little bit different compared to traditional strategies use by most businesses. These are some of the helpful tips on bank advertising campaign in order to reach people
Premium Marketing Advertising Business
INTERNSHIP PROJECT REPORT ON “STUDY OF LAUNCH OF SBI NEW TECH PRODUCT SB ACCOUNT” Internship Report submitted to SBI in completion of the requirement of Summer Internship at State Bank of India‚ IGMC SHIMLA (04054). Submitted to Submitted by Mr Rajiv Ranjan HANS RAJ Branch Manager MBA 12210 IGMC Shimla (04054) SHIMLA-1 APG University Shimla-9 BETCH : 2012-2014 Date: 03/08/2013
Premium Bank
INTRODUCTION Consumer product are basically goods that are bought for personal or household use‚ as distinguished from capital goods or producer’s goods‚ which are used to produce other goods. The general economic meaning of consumer goods encompasses consumer services. Thus the market basket on which the Consumer Price Index is based includes clothing‚ food‚ and other goods as well as utilities‚ entertainment‚ and other services. Whilst b2b is business-to-business product. Business to Business
Premium Marketing Advertising Target audience
[pic] A SUMMER PROJECT [pic] ON “ICICI Prudential’s brand status and awareness in the insurance market and its growth since the privatization in the insurance sector ensued by the IRDA.” (For the parted fulfillment of BA.HONS.ECONOMICS degree) Submitted To: - Submitted
Premium Insurance
A SUMMER TRAINING REPORT On COMPARISON BETWEEN ICICI BANK & HDFC BANK SUBMITTED TO PUNJAB TECHNICAL UNIVERSITY JALANDHAR In partial fulfillment of the Requirements for the award of Degree of Master of Business Administration SUBMITTED BY: SUBMITTED TO: ROHIT MR. ROSHAN KUMAR
Premium Bank
is India’s largest private sector bank with total assets of Rs. 5‚367.95 billion (US$ 99 billion) as on March 31‚ 2013. ICICI bank has first mover advantage in many of the banking and financial services. ICICI bank is the first bank in India to introduce complete mobile banking solutions and jewelry card A very strong presence in India The bank has PAN India presence of around 3‚611 branches and 11‚162 ATM’s Advanced Infrastructure: Branches of ICICI Bank are well equipped with advanced technology
Premium Private banking Bank First-mover advantage