Administration- MBA Semester 4 MK0016-Advertising Management and Sales Promotion-4 Credits (Book ID: B1809) Assignment (60 Marks) Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60. Q1. Define Sales promotion. Explain the tools and techniques of consumer sales promotion. Answer. Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. Definition: Sales promotions are the set of marketing activities
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Shavandis McDonald Homework 1 Retail advertising & sales promotions Wake up call 1. What coffee brands would constitute Eight O’clock Coffee’s primary competition. Folgers‚ Maxwell House and Starbucks. 2. Would you characterize coffee consumption as a situation in which brand parity or brand loyalty exists? Why? I think coffee consumption is a situation in which brand loyalty exist‚ because unlike brand parity it’s not about the quality and equivalency of the brand image but the product keeping
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Chapter 3 Literature Review of Sales Promotion schemes and Consumer Preference. 3.0 Promotion and Consumption 3.1 Sales promotion Schemes and Consumer Preference 3.2 Brand Equity Measurement 3.3 Sales Promotion Types and Preferences 3.4 Valence of a promotion 3.5 When Promotion is Informative 3.6 Perceived discount 3.7 Store Image 3.8 Name Brand Vs Store Brand 3.9 Change in Purchase intention due to Sales promotions 3.10 Promotion threshold 3.11 Consumer Price Formation : Reference Prices 3.12 Price
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ASSIGNMENT ADVERTISING & SALES PROMOTION CEMENT INDUSTRY PROF. ANAND DESAI SATISHKUMAR BIRADAR Roll no 07 (MMM IV) The cement industry has come a long way since 1914 when the first cement plant was set up at Porbandar. In the past‚ the government’s regulation restricted the growth of the Indian cement industry. The removal of these controls resulted in rapid progress in terms of new capacity creation and higher production. As of March 2012‚ the country had an installed cement capacity of around
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Parle-g | Parle-G Case Study | Is it a straight forward pricing decision or complex strategic decision? | | SRIRAAM Anirudh Subramanya | 08BCL065 08BCL065 | | Parle-G is an established company globally‚ but it currently faces a huge problem. This is caused due to the increase in prices of raw materials‚ resulting in falling profit margins. The problem that the General Manager‚ Pravin Kulkarnii faces is the decision involving the potential price increase of the flagship glucose
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CHAPTER 4: MARKETING THE QUALITY COMMITMENT The main aim of the Parle is to maintain a hygienic condition. It begins from the procurement of the raw material to the packaging and storage of the final product to ensure that a product of long lasting freshness is produced and delivered to the stores for consumers. Expert staff is responsible for the thorough checking of every batch of biscuits and confectionaries using the most modern equipment and technologies ensuring the consistent quality of the
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Karen Mae T. Villagonzalo Sales Promotion BSBA-MM 2-2S Assignment A. Promotional Mix‚ Components: - Promotional Mix: A specific combination of promotional methods used for one product or a family of products. - Components: Advertising - Presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. Examples: Print ads‚ radio‚ television‚ billboard‚ direct mail‚ brochures and catalogs‚ signs‚ in-store displays‚ posters‚ motion
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positioning. To study the brand positioning of Parle G products. To analyze the customer opinion towards the preference of Parle G products To identify the expectation and perception of consumers towards the brand Parle G. 1.3: Scope of the study The present study titled “Brand positioning" On Parle G products With Reference to Indrajeet Warehousing Corporation Pvt.Ltd‚ Kalaburagi (Gulbarga) ” The study is undertaken to know the profile of Parle G‚ Brand positioning‚ Product profile‚ Customer satisfaction
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MARKETING AND PROMOTION Promotion is part of marketing which can be considered as one of the youngest disciplines in the business world and is driven by innovation (Sutheralnd and Canwell‚ 2004). Within it‚ marketing communications‚ or promotion‚ is a management process through which an organization engages with its various audiences. Through understanding and audience’s communications environment‚ organizations seek to develop and present messages for their identified stakeholder groups‚ before
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Definition of sales promotion * An early def. of sales promotion :’Includes all those activities ‚which enhance and support mass selling and which compete and or coordinate the entire promotional mix and make the marketing mix more effective”. (John F Luick and Wiliam L Zeigher‚Sales Promotion & Modern merchandising‚TMH‚1968) * In a specific sense ‚sales promotion includes those sales activities that supplement both personal selling and advertising and coordinate them and help to make
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