[pic] TABLE OF CONTENTS |S. No: |Contents |Pg. No: | |01 |LETTER OF TRANSMITTAL |03 | |02 |ACKNOWLEDGMENT |04 | |03 |EXECUTIVE SUMMARY
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Branding : Nutella 1.Brand associations 2. Brand category Nutella brand belongs to the category of food‚ namely is the spread. There is a lot of different spread categories‚ but our belong to the chocolate one. The brand`s depth for Nutella is a high‚ top in mind to the customers. Everyone knows this brand because it`s the leader on the spread market and it`s an international brand. We can recognize the product thanks to its packaging‚ really different from the others because of its colors
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Nutella‚ an authentic Italian breakfast companion Nutella® is the brand name of a hazelnut flavored sweet spread registered by the Italian company Ferrero at the end of 1963. The recipe was developed from an earlier Ferrero spread released in 1949 created by Mr. Pietro Ferrero‚ a pastry maker and founder of the Ferrero company. The original recipe‚ Gianduja‚ was a mixture containing approximately 50% almond and/or hazelnut paste and 50% chocolate. At the time‚ there was very little chocolate because
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Ferrero Company‚ created Nutella‚ by mixing cocoa with cocoa butter‚ toasted hazelnuts and vegetable oils into the spread. At this time‚ children could go to the local food store with a slice of bread and ask for a “smear” of the spread‚ for more less a penny. Nowadays‚ Nutella is number one spread in Italy‚ France and many other European countries. In most of them‚ Nutella is eaten primarily at breakfast or as a snack. (http://www.nutellausa.com/history.htm) In Poland‚ Nutella continues to be a primer
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The Nutella spread‚ in its earliest form‚ was created in the 1940s by Mr. Pietro Ferrero‚ the founder of the Ferrero Company. At the time‚ there was very little chocolate because cocoa was in short supply due to World War II rationing. So Mr. Ferrero used hazelnuts‚ which are plentiful in the Piedmont region of Italy‚ to extend the chocolate supply. // In 1963‚ Ferrero launched the Nutella spread on the French market. In 1980‚ they expand the product in Europe but also in the rest of the world
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An Evaluation of Nutella Marketing Strategy of 2012 with the view to improvement. From: Natalia Muranska To: Peter McPherson Date: List of Contents: Introduction ……………………………………………………………………….. 5 Procedure ………………………………………………………………………....... 5 Findings History ……………………………………………………………………………….. 6 Marketing concept ............................................................................... 7 History .......................................................................
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Nutella: The Next Red Scare? Communism is a very dangerous thing. It spread like wildfire in the 1920s and 1950s after each world war respectively. But today‚ I am here to inform you about a new kind of Communism. It is the month of May‚ in the year 2014‚ and the Cold War has been over for nearly 3 decades now‚ but communism is still a very real thing‚ that has taken on a brand new form. This isn’t exactly a factual description of communism‚ it’s more along the lines of things that I think are
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Advertising Essay In today’s society‚ everyone is being constantly bombarded by commercials. The average person sees 3‚000 to 20‚000 ads in one normal day. All advertisements may seem clever but will never let the product shown live up to its full expectations. Such advertisements such as weight loss food which lets someone ‘eat as much food as they want and lose weight’‚ is just not that effective. H.G Wells quoted: “Advertising is legalized lying” In modern society‚ advertisers find new and
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Definition Advertising is a form of communication used to persuade an audience (viewers‚ readers or listeners) to take some action with respect to products‚ ideas‚ or services. Most commonly‚ the desired result is to drive consumer behavior with respect to a commercial offering‚ although political and ideological advertising is also common. Advertising messages are usually paid for bysponsors and viewed via various traditional media; including mass media such as newspaper‚ magazines‚ television
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audiences and technological advances. I believe these are the biggest problems facing advertising today and for the decade ahead. First‚ I will go into generational characteristics and what problems they constitute. For the older World War II generation‚ ages 75 and up‚ they respond to traditional advertising of television‚ paper magazines‚ newspapers‚ and so forth. Very little are reached through social media and advertising with new technology. They do not spend as much money as the other generations
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