Marketing Essay Omar Taha 05117241 Commerce Stage 2 Group 5 Lecturer: Ambreen Bashir Topic: After buzz marketing‚ stealth marketing is the latest marketing communications craze. You are the General Manager of a new entrant in the mobile phone network market‚ competing with the likes of O2‚ Vodafone‚ Meteor and 3. Like these competitors‚ you see your main target market among young‚ highly marketing literate consumers. Your marketing manager has mentioned stealth marketing as a possible way
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Stealth technology Stealth technology also termed LO technology (low observable technology) is a sub-discipline of military tactics and passive electronic countermeasures‚ which cover a range of techniques used with personnel‚ aircraft‚ ships‚ submarines‚ missiles and satellites to make them less visible (ideally invisible) to radar‚ infrared‚ sonar and other detection methods. It corresponds to camouflage for these parts of the electromagnetic spectrum. Designers develop a particular shape
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Stealth technology also termed LO technology (low observable technology) is a sub-discipline of military tactics and passive electronic countermeasures‚[1] which cover a range of techniques used with personnel‚ aircraft‚ ships‚ submarines‚ and missiles‚ to make them less visible (ideally invisible) to radar‚ infrared‚[2] sonar and other detection methods. It corresponds to camouflage for these parts of the electromagnetic spectrum. Development in the United States occurred in 1958‚[3][4] where
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STEALTH TECHNOLOGY ABSTRACT: Stealth technology also known as LOT (Low Observability Technology) is a sub-discipline of military electronic countermeasures which covers a range of techniques used with aircraft‚ ships and missiles‚ in order to make them less visible (ideally invisible) to radar‚ infrared and other detection methods. The concept of stealth is not new: being able to operate without giving the enemy knowledge has always been a goal of military technology and techniques. However‚ as the
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ABSTRACT This project is a special kind of circular LED display with the help of some mechanical assembly‚ LED count‚ hardware requirement‚ and hence overall cost is cut to very affordable price. Also‚ maintenance and repairing of the display is so easy‚ that anyone having a little electronics knowledge can take care of this. All the synchronizing can be implemented through software. First of its kind‚ made using the 40-pin AT89C52 microcontroller. This propeller display is mechanically scanned
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The Stealth Bomber‚ also known as the B-2 bomber‚ was a top priority for the United States military. The goal for the bomber was to fly undetected through enemy territory. Stealth is designed technology that makes radar or sonar detection difficult. Designed during the Cold War‚ the Stealth Bomber was made by Northrop Grumman Corporation. The radio waves used in radar help to decide the range‚ angle‚ or speed of objects. Radio waves have the longest wavelength‚ smallest frequency‚ and the least
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Advantages and Disadvantages of Marketing By Adrian “Marketing” is defined by Wikipedia as “the process by which companies create customer interest in goods or services… through which companies build strong customer relationships and creates value for their customers and for themselves.” Start with a marketing plan – identifying the customer and their needs and wants. Since the essence of business is fulfilling a need it is an important to know which need you are trying to fulfil. Then you need
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Market research Marketing Research is a continuous process for collecting‚ investigating and interpreting information about a particular market a company operates in or a product/service the company offers for selling in that market‚ and also about potential and existing competitors and the past‚ present and potential customers who purchase and consume the offered product/service. Conducting marketing research means making an analysis of all information about the market‚ product/service‚ customers
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ORTER’S 5-FORCE ANALYSIS OF THE SPORTSWEAR APPAREL INDUSTRY | | POTENTIAL ENTRANTSMINIMUM High economies of scale required (High capital requirement). Industry dominated by huge companies likes Cheetah and Hing Yiap which both have economic advantages of durability in market. Brand identity easy to create but hard to maintain in competition with “powerhouse” brands such as Cheetah and Antioni. Greatest access to suppliers of raw materials and efficient distribution channels High switching
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1: The marketing advantages of strong brands There are many definitions of a strong brand‚ but in general it is assumed that a ‘strong brand’‚ or a brand with high ‘equity’‚ provides advantages to the brand’s owner (Wood 2000). These advantages allow the opportunity to charge consumers a premium price. Also‚ the product range of a strong brand can be extended (Spiggle‚ Nguyen and Caravella 2012). But moreover‚ a strong brand is less likely to be the victim of hostile competitive marketing activities
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