CASE ASSIGNMENT-SMART CAR USA 1. IDENTIFY AT LEAST 3 BASES FOR SEGMENTING THE MARKET FOR SMART CAR IN THE US. PREPARE A MARKET-PRODUCT GRID ILLUSTRATING AT LEAST ONE OF THESE BASES. ➢ Geographic Segmentation: Larger cities that suffer from congestion ➢ Demographic Segmentation: Appeal to younger adults(Age)‚ Affordability (Income) ➢ Behavioral Segmentation: Park-ability‚ Less fuel‚ environmental consciousness 2. What criteria should Smart Car use in assessing
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Compared to conventional data transmission devices such as magnetic-stripe cards‚ smart cards offer enhanced security‚ convenience and economic benefits. In addition‚ smart card-based systems are highly configurable to suit individual needs. Finally‚ the multi functionality as payment‚ application and networking devices renders a smart card as a perfect user interface in a mobile‚ networked economy. Security Smart cards incorporate encryption and authentication technologies that can implement issuer’s
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marketing strategy for Smart. Course: International Business Management & Studies. School: Inholland Haarlem‚ university of applied sciences Teachers: Mr Rudolph Wilson‚ Mr Gijs Vlas and Mr Karl Philips Date of completion: 07-01-2011 1 By INHolland Haarlem Executive summary This report is the result of the research about the small car market and how Smart has been operating in it recently via interviews with Smart dealers‚ a survey and the official website of Smart. The goal of the research
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Christina L. Brown MRKT 454 Case # 10-2 The Smart Car June 16‚ 2012 Competitive advantage exists when there is a match between a firm’s distinctive competencies and the factors critical for success within its industry (Keegan & Green‚ 2011). There are two basic ways to achieve competitive advantage. First‚ a firm can pursue a low-cost strategy that enables it to offer products at lower prices than competitors. Next‚ an advantage can be gained by a strategy of differentiating products
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Product The Smart Car concept derives from an artistic feel; mainly‚ small‚ fun to drive‚ a fashionable car‚ urban centred‚ and image base (its association with Mercedes). Product Design The Smart Car Roadster Coupe is a small‚ plastic-bodied‚ two seater weighing 1836.5 lbs‚ 134.9 in long‚ and offers a bit of power for being relatively light in design with a top speed of 137 mph (220 km/h). (http://www.ultimatecarpage.com/car/1800/Smart-Roadster-Coupe-V6.html) Rating 0-60 in 5.9 sec‚ the Roadster
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Mercedes Canada Smart Car Building on its success in the European market over the past few years‚ Mercedes-Benz Canada has launched the Smart Car in Canada! Following a few modifications to meet Canadian safety and emission standards‚ Mercedes-Benz is currently selling the Smart in Ontario as a trial before a full North American launch the following year. The Smart is unique - almost revolutionary in the auto market. The people at Mercedes believe that the market for the Smart is untapped with
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Smart USA Marketing Plan Smartfortwo Megan Barnett‚ Johnathon Bish‚ Nathan Downes‚ and Hannah Loyd DeVry University‚ BUSN 319 April 6‚ 2009 Introduction and Mission Statement What seems to be the trend in today’s market and what some are already practicing is the “green” life style. There is a need to create a product that can adhere to this lifestyle in a way that helps the planet‚ can be done safely and in style‚ with effortless routine‚ while clearly stating that you are contributing to the
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The Smart car is definitely one of the best inventions of the century. It is probably one of the best businesses in the world that generates high profits while materializes environmental conservation visions. The Smart car is an incredibly tiny car that is made of plastic body panels and a reinforced steel shell‚ which means less energy and heavy-industrial raw materials required in the process of manufacturing them. The best feature of this car is its excellent gas mileage. In other words‚ the Smart
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The electric car is a vehicle that uses electric power and there are many applications to design and one of these applications is replacing the original engine of the car and put an electric motor position is the easiest way to switch from oil to electricity while maintaining the other components of the car and is provided with the power required by batteries storage power. The design of the electric car is based on an electric motor‚ an electric control system‚ and a powerful battery can be recharged
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Advantages and Disadvantages of Smart Companions In this modern era‚ human beings regard smart companion as an essential device. This invention is stupendous as it plays an important role in our daily life. It is a duel combination of cell phone and computing device including GPS navigator‚ large megapixels camera‚ flashlight and a qwerty keyboard. Smart companion is inundated with lots of features. For example‚ we can use video camera to record some memorable events or enchanting panoramas
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