12 Distribution Channels and Logistics Management 12.1 The nature of distribution channels Why are marketing intermediaries used? Why use intermediaries? Means giving up some control over how and to whom products are sold – They are used because they have greater efficiency in making goods available to target markets – Contacts‚ experience‚ specialization‚ scale of operation – N-to-M direct selling‚ N-to-1 + 1-to-M through channel – Producers make narrow assortments in large quantities
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Table of Contents Sr. No. | Title | Page Number | 1 | Introduction | 2 | 2 | Distribution Channels Structure | 2 | 3 | Terms of Appointment and Incentives for Distribution Channels | 3 | 4 | Reporting‚ Control and evaluation system for their sales force | 5 | 7 | Recommendations and Conclusion | 5 | 8 | References & Bibliography | 6 | Introduction: Success toady in the competitive world has become very difficult. This is because it does not solely depend on basic factors but
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How Many Satellites Are Orbiting the Earth? Satellites are tracked by United States Space Surveillance Network (SSN)‚ which has been tracking every object in orbit over 10 cm (3.937 inches) in diameter since it was founded in 1957. There are approximately 3‚000 satellites operating in Earth orbit‚ according to the US National Aeronautics and Space Administration (NASA)‚ out of roughly 8‚000 man-made objects in total. In its entire history‚ the SSN has tracked more than 24‚500 space objects orbiting
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DLM QUESTIONS Questions to Marketing Manager 1. What kind of a bulk breaking strategy is followed by Sony to reduce the cost to the end user? 3 2. What type of channel intensity is followed by Sony? 2. 3. What kind of strategy if followed by Sony in case immediate unforeseen delivery of products is required? 4 4. Sony prefers direct dealing and distribution to its customers or through dealers? 1. 5. Which is the most important parameter for Sony out of the following
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I-Current Situation: A. Current performance International Satellite Images (ISI) is one of the three United States companies approved by the government to build and launch an imagery satellite system. ISI is building a satellite to image the world at a resolution of one meter. The resolution allows a trained photo interpreter to identify images that include both military objects and non-military objects. The whole operation is financed by investors or venture capitalist‚ which relied on contracts
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Distribution channels make possible the routinization of purchasing decisions which results in a reduction of cost of marketing operations. In this report we are also required to study the distribution network and the multiple marketing channels of the same product. The product chosen by us for the project is LUX Soap which is one of the flagship brands of the India’s largest FMCG Company‚ Hindustan Unilever Limited (HUL). During the course of study we discovered that there are many channels for the
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Chapter 8 Traditional Media Channels CHAPTER OVERVIEW This chapter is devoted to explaining the nature of the advertising media selection. The topics to be covered include: • The media strategy • Media planning processes and the roles of the media planner and buyer • Advertising objectives • Media choices based on the advantages and disadvantages of each medium • Media selection in business-to-business and international settings
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Channel levels Most businesses use third parties or intermediaries to bring their products to market. They try to forge a "distribution channel" which can be defined as "all the organisations through which a product must pass between its point of production and consumption" Why does a business give the job of selling its products to intermediaries? After all‚ using intermediaries means giving up some control over how products are sold and who they are sold to. The answer lies in efficiency of
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Chain Relationship with Distribution Channel and Alliances” I- Objectives: a. To know the meaning of (i) Distribution Channel and (ii) Alliances; b. To understand the generic Channel distribution structure and Channel alignment of one manufacturer; c. To identify channel distribution functions; d. To learn about the rationale of a Supply chain relationships with distribution channels and alliances; e. To identify some distribution channel and alliances conflicts; and f
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Google’s corporate strategy can be divided into four segments: Product and Marketing strategy‚ Competition strategy‚ Growth strategy‚ and Financial strategy. Google has a strategic orientation of immediate policy focus‚ for example‚ the company’s concern for competition associated matters. In other words‚ Google is more inclined to find the need to beat rivals rather than being held up with a strategic policy. Therefore‚ product orientation strategy has an immense predisposition to identify faults
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