Manufacturers are currently competing with each other to produce a form of green packaging.Packaging is an important part of marketing these days‚but much of it is a threat to the environment.There are two reasons for this.The production of such packaging uses up a great deal of energy and cartons‚wrappers‚etc are often difficult to dispose of when they become waste material. People in most countries have become aware of the damage which modern living is doing to the environment‚and many of them
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Introduction In this report‚ we analyze the data presented in the “Green Ox” case‚ with a view to determining a marketing strategy for Palmer Jackson‚ Inc. The time is fall of 2003; the data presented is with reference to this‚ if not explicitly stated otherwise. All market research data has been provided by Marketing Studies‚ Inc. Other mentioned data has been taken from the case. Data from any other sources is explicitly identified. Attribute/Benefit Analysis As per consumer research‚ the
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Green Ox is a new Palmer Jackson product that is intended to be marketed as sport beverage with health appeal. It is a new development of PJ laboratories which perfected a technique of dissolving common antioxidants into high-glucose beverages. Their new product has unique specific properties among which most significant include: • contains natural antioxidants like Vit.E and Selenium with its all benefits • hydrates and provides energy • replaces electrolytes • last but not least – identified
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Definition of ’Green Marketing ’ Marketing products and services based on environmental factors or awareness. Companies involved in green marketing make decisions relating to the entire process of the company’s products‚ such as methods of processing‚ packaging and distribution. Investopedia explains ’Green Marketing ’ Green marketing companies seek to go above and beyond traditional marketing by promoting environmental core values in the hope that consumers will associate these values with
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Green technology can be defined as any technology that is friendly to the environment; it may also be called clean technology. The field of "green technology" encompasses a continuously evolving group of methods and materials‚ from techniques for generating energy to non-toxic cleaning products(Green Technology 2010) Green technology can be found almost anywhere and some examples of green technology are‚ green energy‚ green building‚ green chemistry‚ and green nanotechnology. Green energy can be
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was 1.89 per cent and 0.68 per cent‚ respectively. Productivity gains have plateaued raising concerns about food security. All this goes to show that the country now urgently needs a follow up green revolution to the one of the 1960s which led to major breakthroughs in wheat and rice production. The next green revolution has to happen to chase the twin goals of food security and nutritional diet. Without the second revolution‚ which can be postponed at the nation’s peril‚ the supply side’s response
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Structured Report on the Health Benefits of Fruit and Vegetable Consumption. Introduction: The importance of the consumption of fresh fruit and vegetables as a means of preventing disease has been known since at least 1747 when a ships surgeon‚ James Lind carried out an experiment which conclusively proved that citrus fruit prevented scurvy. According to Lind‚ scurvy caused more deaths in the British navy than French and Spanish arms combined. He gave some crew members two oranges and one lemon
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Giving a helping hand In today’s society‚ “going green” has ultimately become the latest and greatest fad sweeping the nation; from recyclable grocery bags to vegetable oil being used as gasoline replacement‚ our society is slowly coming together to accommodate our environment. As we have seen in the last decade our world’s lack of natural resources and pollution problems have become a huge ordeal. Having to find alternatives from gasoline‚ for example‚ could potentially help our economic recession
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Supply Chain Management of Fruits and Vegetables - A Case Study N T Sudarshan Naidu Abstract India is witnessing rapid changes in retailing with urbanization‚ increase in disposable income‚ changing lifestyle‚ preferences and eating habits of its population. India with diverse agro-climatic conditions offers both opportunities and challenges in retailing of fruits and vegetables. Concentration of production with small and medium farmers in remote areas without proper infrastructure facilities and
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ACKNOWLEDGEMENT This project is a great source of learning‚ as it made us aware of green marketing concepts‚ecofriendly vehicle’s future and Consumer behaviour that exists in the dynamic environment. Though at the onset of any ambitious project one always encounters certain difficulties in the beginning however‚ overcoming these difficulties completely the project as well as making it a success greatly depends on the management inspiration for completion of the project various people have
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