Understanding the Ansoff Matrix in a new market: Penetration: When marketers try to sell the existing product to the existing customers‚ they engage in penetration strategy. It can be achieved in multiple ways. For example‚ by changing pricing‚ by adding minor features (new and improved!)‚ changing the packaging (shampoo sachets)‚ or highlighting alternative uses. In this commercial‚ we get to how Cadbury India is pushing for chocolates to be used as small gifts instead of more traditional sweets
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Using Coca Cola to Explain Ansoff’s Matrix Ansoff’s Matrix is a useful tool for examining a company’s product range. The four main options are: 1. Market penetration 2. Product development 3. Market development 4. Diversification Information about some of the products produced by Coca Cola is given below. Read this information and complete the tasks over the page: 1. Diet Coke m penetration
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Mobile phones are one of the most positively viewed inventions in the technological era. Considering that fact a serious question arises. Are there any advantages and disadvantages of using a mobile phone? Earlier days‚ when we were out of home or office‚ we needed to search for a public telephone booth to make a phone call. Now‚ we pick up our mobile phone and dial. It is a fact that having a mobile phone nowadays is a sort of a necessity. Mobile phones‚ formerly use only for making a call‚ were
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video games‚ listen to the music or even watch a movie smoothly. To conclude‚ it is inarguable that mobile phones are not perfect so far‚ but they can produce more valuable and beneficial influences. Thus‚ I am convinced that their advantages outweigh the disadvantages.
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environment. Macro Environment Macro environment consist of those major external and uncontrollable factors that influence an organization’s decision making‚ and affect its performance and strategies. Now‚ i am going to analyse company’s position by using PESTLE and porter’s 5 Forces. Pestle Analysis: This is mainly used to analyse the wider macro environment in which the business operates. The organisation normally have no control over PESTLE factors and at best should try to accommodate and device
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ADVANTAGES AND DISADVANTAGES OF USING INTERNET In the history of human mankind‚ the Internet has undoubtedly been the greatest development in the domain of communication industry. Internet has tremendous potentials and a lot to offer in terms of services. However‚ if examined carefully‚ the Internet appears to have not only advantages but also some drawbacks. One good point is that the Internet is a source of information. There is a huge amount of information available on the Internet for just
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The Advantages and Disadvantages of Communicative Language Teaching The Advantages and Disadvantages of Communicative Language Teaching By HAH Introduction The focus of this essay is to highlight the advantages and disadvantages of Communicative Language Teaching (CLT). In doing so‚ it is important to first clarify the meaning of CLT and it’s place in the ongoing history of language teaching methodology. CLT is generally accepted as the most recognized‚ contemporary approach to language
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The Ansoff product-market matrix presents 4 different growth strategies – market penetration‚ market development‚ product development and product diversification.. Igor Ansoff was a Russian/American mathematician who applied his work to the world of business. His most famous work is the Ansoff Matrix. The purpose of this matrix is to help managers consider how to grow their business through existing or new products
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Title: What are the advantages and disadvantages of using internet anonymously? Internet freedom is a controversial issue nowadays‚ and there are some findings discovered that using internet without registered their real name will cause some critical problems as cyber bullying‚ stealing or intimidating since users do not need to have any responsibility about what they said. However‚ using internet anonymously are also some advantages which gives an essential protection to internet users. In this
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Advantages & Disadvantages of Using the Internet for Education Introduction: Blair Foy Blair Foy began writing in 2006. She has been published in the "Rochester Post-Bulletin‚" "Pierce County Herald‚" "St. Charles Press‚" "Red Wing Republican Eagle" and "UW-RF Student Voice." Foy earned a Master of Arts in mass communication from North Dakota State University and a Bachelor of Science in journalism from University of Wisconsin‚ River Falls. Online school can allow people to get an education
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