What Is a Product Mix? by Rick Suttle‚ Demand Media Product mix‚ also known as product assortment‚ refers to the total number of product lines that a company offers to its customers. For example‚ a small company may sell multiple lines of products. Sometimes‚ these product lines are fairly similar‚ such as dish washing liquid and bar soap‚ which are used for cleaning and use similar technologies. Other times‚ the product lines are vastly different‚ such as diapers and razors. The four dimensions
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Amul spurred India’s White Revolution‚ which made the country the world’s largest producer of milk and milk products. In the process Amul became the largest food brand in India and has also ventured into markets overseas. Dr Verghese Kurien‚ founder-chairman of the GCMMF for more than 30 years (1973–2006)‚ is credited with the success of Amul. PRODUCT: A Product is anything that can be offered to a market to satisfy a want or need.Products that are marketed includes physical
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in the Southeast. The three mixes‚ referred as the Regular Mix‚ Deluxe Mix‚ Holiday Mix. Now TJ’s is committed to using the available nuts to maximize profit of the fall seasons‚ and they must satisfy the received orders. Problem Solving Approach: This problem was solved using Excel Solver LP Programming. The decision variables are pounds of each type of Mix. The objective function was a formula of profit contribution for each Mix. The constraints are the nuts purchased the following shipment
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Communication can also be very helpful but sometimes it can be very dangerous Advantages of verbal communication are saving of time‚ saving of money‚ more effective‚ knowledge of reaction of message‚ clear doubts and increase in productivity and efficiency. While for disadvantages of verbal communication are lack of proof of message‚ not suitable for future reference‚ not suitable in case of distance. The greatest advantages of verbal communication‚ first is saving of time. Under this system of communication
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PEPSI COMPANY | | Type | Cola | Manufacturer | PepsiCo. | Country of origin | United States | Introduced | 1898 (as Brad’s Drink) June 16‚ 1903 (as Pepsi-Cola) 1961 (as Pepsi) | Related products | Coca-Cola Fanta Dr Pepper Sprite (soft drink) Irn Bru Cola Turka Big Cola | Website | http://pepsi.com/ | Pepsi is a soft drink produced and manufactured by PepsiCo. It is sold in many places such as retail stores‚ restaurants‚ schools‚ cinemas and from vending machines. The drink was first made
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Analyzing Consumer Behaviour To study and analyze the consumer behaviour we conducted an online survey. [URL: http://www.esurveyspro.com/Survey.aspx?id=a9b6dcf2-a700-4357-aae7-02942c717568]. The survey asked a total of 10 questions including one question asking them to rate McDonald’s on various parameters like taste‚ variety‚ speed of service‚ etc. Response was received from 132 customers of McDonald’s. Profile of respondents To know the age group of respondents we asked them
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Television: Advantages: Convenient and Flexible: The television is a convenient and flexible advertising medium‚ owing to its widespread popularity and the ease with which a message can reach millions of viewers internationally and nationally. Television advertising allows advertisers the flexibility to use various approaches and different combinations of audio‚ video and text to make ads memorable and emotional‚ depending on the product or service or the target audience. Strong Impact: Television
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How many phenomenons have a global impact? If you are to count‚ they could be counted on your finger tips. Globalization is one of them. So before going to the advantages and disadvantages of globalization‚ lets us try to grasp this concept first. Simply put‚ globalization is an ongoing process of integration of regional economies into global network of communication and execution. Let me explain this a bit. Assume that you are a mango farmer in India and you grow very good quality mangoes over there
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Advantages and Disadvantages of Outsourcing Outsourcing is an allocation of specific business processes to a specialist external service provider. Most of the times an organization cannot handle all aspects of a business process internally. Additionally some processes are temporary and the organization does not intend to hire in-house professionals to perform the tasks. Once the task is outsourced to the service provider‚ he will take the responsibility of carrying out the tasks and maintaining
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Discuss the advantages and disadvantages of advertisements. Advertising is a communication whose purpose is to inform potential customers about various products and services and how to obtain and use them. Advertising is a multi-billion dollar business and its messages are conveyed to the farthest places on Earth. It uses every major medium to deliver these messages including television‚ movies‚ newspapers‚ radio‚ magazines‚ video games‚ the internet and billboards. Most advertisements are often
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