"Advantage And Disadvantage Of Primary And Secondary Data" Essays and Research Papers

1 - 10 of 500

Advantage And Disadvantage Of Primary And Secondary Data

Theatres d) Malls e) Saloons Market stategy: f) Target g) Demography h) Packaging i) Labeling j) Pricing Q.7) Market research is generally either primary or secondary. Primary market research is when a company carries out research first hand. Primary market research is more reliable than secondary research because you know that the information you have gathered is accurate, as you have collected it yourself. It is also specific to your type of product/service. On the other...

Premium Historiography, Market research, Marketing 939  Words | 3  Pages

Open Document

Primary Secondary Data

Secondary data is gathered via secondary research and involves information that has already been collated/interpreted by someone else for another purpose- for example: Census data Australian economic growth figures Tourist numbers Books, newspapers, magazines, internet articles on a certain subject There are two types of secondary data: Internal: data that has already been collected from internal sources such as internal sales data, consumer feedback and other research reports External: published...

Premium Advertising, Coca-Cola, Cola 311  Words | 2  Pages

Open Document

Primary and Secondary Marketing Research

Primary and Secondary Marketing Research When looking to add a new product to the market, traditionally five steps occur in marketing research and lead to marketing actions. Of these five steps, step number three covers the collection of marketing data. Marketing data can be collected through either primary research or secondary research. The goal of this assignment is to describe both primary and secondary research, provide examples of each and determine how the author’s organization could benefit...

Premium Market research, Marketing, Marketing research 830  Words | 3  Pages

Open Document

Advantages and Disadvantages of Primary Data

Advantages and Disadvantages of Primary Data In historical scholarship, a primary source is a document or other source of information that was created at or near the time being studied, often by the people being studied. In this sense primary does not mean superior. It refers to creation by the primary players, and is distinguished from a secondary source, which is a historical work, like a scholarly book or article, built up from primary sources. Ideally, a historian will use all available...

Free Historiography, Library and information science, Primary source 515  Words | 2  Pages

Open Document

Outline the sources of secondary data that sociologists use and assess their advantages and disadvantages

Outline the sources of secondary data that sociologists use and assess their advantages and disadvantages. (33 marks) A source of secondary data that sociologists use is official statistics, official statistics are quantitative data created by the government or other official bodies. A ten-yearly Census of the entire UK population is done on a range of area’s e.g. births, marriages and divorces. Government use official statistics in policy-making and there are several types of sources: registration...

Premium Bourgeoisie, Marxism, Max Weber 1516  Words | 3  Pages

Open Document

Participant Observation Advantages and Disadvantages

researcher actually takes part in the social phenomenon being studies. Structured observation refers to a systematic method of data collection, where there is considerable pre-coding and observation that normally takes place. In this method, the researcher records down all the events that he has observed in the field. Advantages of Covert Participant Observation  An advantage of covert observation is that it allows us access to social groups that normally would not provide consent to being involved...

Premium Evaluation methods, Participant observation, Qualitative research 1516  Words | 5  Pages

Open Document

Secondary Research

2012 Assignment:- Values and Weaknesses of the secondary research and How primary research supplements secondary research Contents 1.0 Introduction……………..………………………………………………………… 3 1.1Research definition………………………………………………………………….4 1.2 Secondary research …………………………………………………………………4 1.3 Advantages of secondary research………………………………………………… 4 1.4. Disadvantages of secondary research……………………………………………… 4 2.0 How primary research supplements secondary research…………………………… 5 2.1 Conclusion…………………………………………………………………………...

Premium Data, Decision making, Market research 1663  Words | 6  Pages

Open Document

Advantages and Disadvantages of Database Management

Advantages of Database Management Systems Database Management System (DBMS) aids in storage, control, manipulation and retrieval of data. This article lists the advantages of database management systems. Database is a software program, used to store, delete, update and retrieve data. A database can be limited to a single desktop computer or can be stored in large server machines, like the IBM Mainframe. There are various database management systems available in the market. Some of them are Sybase...

Premium Data modeling, Database, Database management system 686  Words | 3  Pages

Open Document

Primary and Secondary Data

1. PRIMARY ANDSECONDARY DATA We explore the availability and use of data (primary and secondary) in the field of business research.Specifically, we examine an international sample of doctoral dissertations since 1998, categorizingresearch topics, data collection, and availability of data. Findings suggest that use of only primarydata pervades the discipline, despite strong methodological reasons to augment with secondary data. INTRODUCTION Data can be defined as the quantitative or qualitative...

Premium Original research, Primary research, Primary source 3550  Words | 11  Pages

Open Document

Qualitative, Quantitative, Subjective and Objective Data

Introduction Data can be defined as two values of levels of measurement (qualitative and quantities). Qualitative and quantitative data form the theory of scales by American psychologist Stanley Smith Stevens. Data can be words, numbers, figures, etc. The document that we are discussing contains many dates, percentages, numbers and words. For this statistical investigation, the document should contain sufficient data backing up statements. This gives the reader acknowledgement that sufficient...

Premium Base station, Cellular network, Level of measurement 795  Words | 3  Pages

Open Document

Become a StudyMode Member

Sign Up - It's Free