Institute of Business and Retail Management IBRM/DM/CB/8020 Term End Examination/ Consumer Behavior Marks: 100 *All Questions are compulsory. *All Questions Carry Equal Marks. Q.1 A) How should marketer promote products and services to working women? What appeals should they use? Explain. B) What are the implications of the sleeper effect for the selection of Spokespersons and the scheduling of advertising messages? C) Discuss the interrelationships among customer expectation and satisfaction
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1. “You can change an organizational culture”‚ as a nurse manager‚ you may have the power to change your organization’s policies with the stroke of a pen. And you may have the ability to hire‚ fire‚ promote and demote people with relatively little effort. But changing a rooted culture is the toughest task you will face. To do so‚ you must win the hearts and minds of the people you work with‚ and that takes cunning and persuasion. People must have the understanding of why the change in strategy or
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It comes 1 o’clock and all you can think about is getting away from your messy desk and noisy co-workers. How frustrating would it be going to a restaurant to get away from the noise and mayhem‚ only to find more there then where you come from! If a restaurant isn’t doing all they can to make their customers visit as enjoyable as possible‚ then they‘re not doing their job! This is why I believe restaurants should have to right to ban teenagers. To illustrate‚ who enjoys eating in a messy environment
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MARKETING MANAGEMENT MEMBERS OF GROUP 1. 2. 3. 4. 5. 6. : CHRISTO EMAN LUKE TAKAENDENGAN ANDREAS MOKODASER GERALD SENGKE SANDHY ACHMAD INDIRA PATONE Marketing Plan I. Business Mission Our sports center gave us the name "BaSuar" sport center. "BaSuar" is a word in Manado‚ which means sweating. we chose this name because we think all sports activities will produce sweat which is useful for body health and wellness. sports center not only provides a variety of sports
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GO education su rve y 2013 B-SCHOOLS TO WATCH OUT FOR A definitive guide to the best business schools all over India B usiness schools in India continue to be known for the quality of students that they turn out year after year. In fact‚ over time‚ the demand for the country’s B-Schools has grown by leaps and bounds‚ so much so that newer institutes are mushrooming ever so often in small towns as well as big cities across India. While it is the IIMs that continue to rule the roost
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FACTORS RELATED TO DROP OUTS AND PERFORMANCE OF CWTS STUDENTS AT LAGUNA STATE POLYTECHNIC UNIVERSITY SAN PABLO CITY CAMPUS ACADEMIC YEAR 2010 - 2011 ------------------------------------------------- A Research Paper Presented to the Faculty of the College of Teacher Education Laguna State Polytechnic University San Pablo City Campus San Pablo City ------------------------------------------------- ------------------------------------------------- In Partial Of Fulfillment Of the Requirements
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1. What are business ethics? Business ethics are moral principles that guide the way a business behaves. The same principles that determine an individual”s actions also apply to business. Acting in an ethical way involves distinguishing between “right” and “wrong” and then making the “right” choice. It is relatively easy to identify unethical business practices. For example‚ companies should not use child labour. They should not unlawfully use copyrighted materials and processes. They should
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Curriculum Vitae Personal Information Name Nationality Date of Birth Marital Status Address: Mobil Email : : : : : : : Saddam Mohammed Ali AL-khalaky Yemeni 12/12/1987 Single Hael Street‚ Sana ’a - Yemen +967 770522269 eng_saddam22008@yahoo.com Objectives Work in a challenging position as an Electrical Engineer in the Electricity field‚ maintenance‚ sales or training and do the best result to the job. Education B.S. Electrical Engineering ( power & machines ) ‚
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What is Social network services A social networking service is a platform to build social network or social relations among people who for example share interests‚ activities‚ backgrounds‚ or real-life connections. A social network service consists of a representation of each user‚ his or her social links‚ and a variety of additional services. Most social network services are web based and provide means for users to interact over the Internet such as e-mail and instant messaging Three (3) Social
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ne of the major responsibilities of the CIO is to establish the credibility of the systems organization. The systems department should not only focus on providing better service to the various lines of business but also help businesses operate better. If the CIO wants to be taken seriously‚ he needs to do what other executives do and have his own business metrics and performance measurements‚ so that he can effectively measure his internal business performance. Other business departments have
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