and now plays a key marketing role in developing on shelf appeal‚ providing product information and establishing brand image and awareness. As packaging’s role in the marketing mix gains momentum‚ so research into this arena becomes increasingly important. Given the potential for packaging to successfully achieve marketing goals; does research into packaging truly reflects its value within the marketing mix? Do we fully understand the role that packaging plays in a marketing environment and how best
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Dawn the Innovator in Brand Building Jacquelyn Denton American Intercontinental University Abstract Dawn has created a loyal fan base since its introduction in 1973. Dawn marketers utilized several marketing techniques such as brand equity and positioning to remain the leader of dish soap sales. Dawn has built brand equity by using the original Dawn to spring board their new products such as the ultra concentrated Dawn with power scrubbers. Dawn positions itself in the market by fulfilling the
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reproduced without written permission from the author. Brand awareness and brand image Chuck Chakrapani Building brand equity To build brand equity‚ we need to start with the building blocks of brand equity. They include brand awareness‚ and brand image or the associations that a brand evokes. Brand awareness Brand awareness has two components: breadth and depth. Let us first consider depth . While a consumer may be aware of many brands‚ all brands are not equal in terms of awareness. The depth of
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com/locate/comphumbeh Mobile payment services adoption across time: An empirical study of the effects of behavioral beliefs‚ social influences‚ and personal traits Shuiqing Yang a‚ Yaobin Lu a‚⇑‚ Sumeet Gupta b‚ Yuzhi Cao a‚ Rui Zhang c a School of Management‚ Huazhong University of Science and Technology‚ Wuhan 430074‚ PR China Shri Shankaracharya Institute of Technology and Management‚ Bhilai 490 020‚ India c TD-SCDMA Joint Innovation Lab‚ HuBei Mobile Co.‚ China Mobile Group‚ Wuhan 430074
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sensation of pain. But then when I looked down at my injury it was the size of a plum‚ and the color was in a velvet red shade. I was confused‚ I asked myself “Is my hand broken?....” my sister in law was infuriated‚ she hated seeing me being so wrathful. She took me to our bedroom‚ and laid my hand on the pillow while rubbing the hot oil on my hand to ease the pain. We laid there for thirty minutes; I began to cry and wimp over and over. She was so worried she couldn’t help and just took me to the hospital
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The Praying Hands It was about 1490 that 19 year-old Albrecht Durer and another young man slightly older served as apprentices in a wood carving establishment in Nuremberg‚ Germany. Both men came from homes of poverty‚ so they shared a room to save expenses as they pursued their common ambition to become a master artist. Frustrated by their lack of money‚ they hit on a plan ---- one would study while the other worked supported both of them‚ then the other would study while the first worked. Each
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4‚ pp. 223-233‚ Apr 2012 (ISSN 2220-3796) Brand Elements Lead to Brand Equity: Differentiate or Die Mosarrat Farhana University of Dhaka‚ Bangladesh mosarrat_58@yahoo.com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart. Brand is a combination of name‚ symbol or design‚ which
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MOBILE DATABASE CONTENTS | Page No. | i. Abstract | 3 | 1. Introduction | 3 | 2. Background | 4 | 3. Mobile Database Architecture | 5 | 4. Technique to Secure database 4.1 Data Synchronization 4.2 Mobile transaction 4.3 Embedded database 4.4 Authentication from the Web Server 4.5 Data Privacy 4.6 Adaptability to Middleware 4.7 Communication 4.8 Data Encryption at client side | 67788991010 | 5. Resisting
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Introduction Indomie is one famous brand of instant noodle in Indonesia is produced by PT. Indofood Sukses Makmur Tbk.‚ The first time Indomie hits the market was on 1970‚ people doubted that selling instant noodle as one of the staple food in Indonesia‚ but the company proved the people’s judgements were wrong (www.indomie.com). Indomie accounted for approximately 37% of net sales and 39% of income from operations in 1999. The Company produces a wide range of instant noodle products with prices
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“Mobile Phones are a Menace” In this day and age there is no doubt that the capability of mobile phones is simply astounding. However‚ despite the simplicity and convenience of communication due to the capabilities of modern mobile phones‚ they have proven to be a menace to society. This is in large part due to the distraction that they play and the laziness that they encourage. These negative side affects have been witnessed in the workplace‚ schools and even worse‚ whilst driving vehicles.
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