adidas Strengths -Strong success in Europe -High-performance products -Recent selling of subsidiary “dog” Salomon Weaknesses -American athletes endorsed by adidas are not as popular as Nike’s -Nike gaining ground on European soccer market -Public dissent over use of sweatshops Opportunities -Acquisition of Reebok -Growing strength in golf industry through TaylorMade and recent acquisition of Maxfli -Growing revenue from opening of own retail stores Threats -Foreign exchange
Premium Adidas
Introduction The Adidas AG is a German sports goods manufacturer with the brands adidas‚ Reebok and TaylorMade. It was founded in 1949 and is today under the direction of Herbert Hainer (chairman of the board) and Igor Landau (chairman of the supervisory board). The headquarter of the enterprise is situated in Herzogenaurach in Germany. Moreover‚ it has several other headquarters in the USA‚ Panama‚ the Netherlands and Hong Kong. Adidas AG is a world leader in the sporting goods industry with a
Premium Adidas
Adidas: Strengths -Strong success in Europe -High-performance products -Recent selling of subsidiary “dog” Salomon -In many invents is the biggest sponsor -Strong management team. -Strong control over its own distribution channel. -In the soccer industry‚ it has a stronghold. -No bad reputation like child labour or environment pollution. -Diversity and variety in products offered. -Strong financial position with minimal long term debts -Innovative designs in footwear enabling consumers
Premium Adidas
Adidas Mr. Hamzah • • • • • • • • • • • • • • • • • • • • • • • • • • • • • University of South Alabama /3/7h’ ce/7 îrš F or more than a decade‚ adidas AG’s corporate strategy had been focused on making acquisitions that would allow it to surpass Nike as the leader of the global sporting goods industry. The company’s 1998 acquisition of French sporting goods manufacturer and mar keter Salomon SA diversified it beyond footwear and apparel and into ski equipment‚ golf clubs‚ bicycle components‚
Premium Adidas
Ehiobuche May 10th‚ 2014 Adidas‚ a Company which targets the sport market and customers of the Urban upper-middle and upper class who have young men ‚women and children who have passion for fitness and sports. Adidas is worth over 8.3 Billion dollars. Herbert Hainer‚ the CEO of Adidas makes a large chunk of that money‚ along with the many endorsement deals with famous celebrities. Many other people that profit from Adidas are the stockholders and the owners of the Adidas stores. This successful
Premium Adidas Brand Marketing
competition from Adidas‚ Reebok and Puma. - Accusations of poor work conditions. - The increase of counterfeit products in overseas markets. Reebok Swot Analysis. 1. Strengths -Low manufacturing cost since the manufacturing chain comes from Asia were labor costs are low. -Since Reebok does not own the physical factories‚ production can be switch to another location if needed. - High return on equity up to 27.2 % in 1993. Today is own by Adidas. And generates about 10 % of Adidas net sales.
Premium Brand Supply and demand Minimum wage
of its products. Because of such high growth and rapid change‚ Apple must adopt the optimal corporate structure moving forward to maintain its competitive advantage. Due to the variety of features of the iPhone and other products‚ Apple can find synergy in similar features between different products and thus a matrix structure should be optimal. First‚ it is easy to see that a functional structure would not be efficient for Apple. The functional structure is designed for a firm with one or closely
Premium Apple Inc.
ra Chapter 2 CASE STUDY: CONAGRA SEARCHES FOR SYNERGY What do Hunt’s ketchup‚ Orville Redenbacher’s popcorn‚ Healthy Choice frozen meals‚ and Slim Jim jerky have in common? All are part of ConAgra’s empire of food brands. With $25 billion in annual sales‚ ConAgra is the number-two U.S. food products company behind Kraft Foods. Aggressive acquisitions during the 1980s brought ninety different operating companies into the ConAgra family. Now CEO Bruce Rohde is working to lower system
Premium Supermarket Food Grocery store
Nike vs. Adidas: Constant Competition for Industry Dominance Every generation of man has seen sport as an integral part of the social order. From the ancient civilizations to contemporary society‚ humankind has recognized both the importance of the improvement and maintenance of physical fitness as well as the entertainment inherent in competition. A symbol of physical prowess‚ skill‚ determination‚ and discipline‚ the athlete has always held a revered place in society. Athletes‚ depending on the
Premium Nike, Inc. Athletic shoe Adidas
Nike vs. Reebok Questions 1. "The success of Nike was strictly fortuitous and had little to do with great decision making." Evaluate this statement. The important part of the success was due to the far-sight of Nike’s management team. Nike’s CEO‚ who was a marathoner and knew what runners wanted for their shoes‚ had made a very basic strategy work; "make the products that fit their consumers’ needs". Examples of great decision making are: Diversifying products (into sports wears and others)
Premium Nike, Inc. Athletic shoe Michael Jordan