Innocent Drinks: seven strategy lessons from the setbacks of Europe’s biggest smoothie maker Innocent Innocent Innocent the collapse of its sales. Innocent is payin g for its failur e to innovate and differentiat e – and as a result its retail is down as much price as 30%-40% in many retail outlets. When the recession ends there is a dange it won’t be able r to get its prices back up again. sacrificing marg It is in to maintain volume – and the expensive ingre with dients found in smoothies
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9-608-107 REV : APRIL 1 6 ‚ 2 0 0 8 ____________________________________________________________ ____________________________________________________ ANE DAMGAARD JEN SEN Global Knowledge Management at Danone At Danone we don’t talk about strategy‚ we react to the context around us. For me‚ it’s like a Lego box that you buy for your children. They start to play‚ trying to find a way to build the image on the Lego box. At the end of the day‚ they give up‚ throw out the box‚ and put the pieces
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Strategies‚ Tools‚ and Inspiration for Sustainable Brands Moving Sustainability Forward A Road Map for Consumer Marketers J. Ottman Consulting Green Paper by Jacquelyn Ottman Founder and Principal‚ J. Ottman Consulting‚ Inc. Author‚ The New Rules of Green Marketing: Strategies‚ Tools and Inspiration for Sustainable Branding June 2011 About “The New Rules of Green Marketing” Many of the ideas in this green paper were gleaned from Jacquie Ottman’s new book‚ The New Rules of Green
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e 2011 danon LITY ABI TAIN SUS RT EPO R ance Perform and Strategy i n: in acTeo gy sTraT‚e ature‚ Peopl The ‚ For All N Health ors indicaT ce forman per eX d e gri in eT compl d enTs an m commiT ss progre Danone Sustainability Report 2011 1 stratEgy 4 Editorial: Franck riboud 6 kEy social topics 13 tHE stratEgy in action: 2011 rEsults Focus on tHE Four stratEgic prioritiEs 7 9 11 health for all nature PeoPle 14 27 36 43 Social iSSueS nutrition anD health iSSueS
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Etude diagnostique de l’entreprise Danone Sommaire Introduction I L’entreprise Danone 1. L’histoire du groupe 2. Fiche signalétique 3. Activités de Danone a. Eaux b. Produits laitiers c. Nutrition infantile d. Nutrition médicale 4. Domaine d’activité II Analyse stratégique 1. Analyse interne a. Stratégie de l’entreprise b. Ressources c. Marketing MIX d. Méthode ABC e. SWOT interne f. Matrice BCG 2. Analyse externe a. Porter b. Hexagone
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MARKETING STRATEGY Objectives: • Understand the importance of strategic positioning and its relationship to the mix. • Learn to maximize marketing potential by managing portfolios of activities & brands. SESSION 1 (12/01/12) Introduction to Strategic Marketing: Strategic segmentation [pic] [pic] Strategic mission: (company website_The Coca Cola Company_Barilla) Company mission: (company website _ About us) • Values (shared
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WATER is THE MOST IMPORTANT - YOU NEED TO DRINK at least 2.5 litres a day! Snacks Oat bran or oats (not instant) made with semi -skimmed milk or even better Almond milk‚ or in a yoghurt like activia handful of chopped fruit or berries. FULL FAT Greek Yogurt with flaxseed Night snacks Blend Formula 1 with 2tsp natural yoghurt‚ a drizzle of honey and 15g almonds. A protein fix gives your body the building blocks to repair and grow while you sleep. The yoghurt and almonds contain sleep-inducing
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ETHICAL LEADERSHIP – FRANCK RIBOUD‚ DANONE Professional Ethics & Corporate Responsability Tamara Abusara‚ Xin Luo and Hicham Bounjou Bibliography - Introduction - The life of Franck Riboud - Major Achievements of Franck Riboud - Ethical Leadership and Franck Riboud - Business Organizations Culture - Society and Community Context - Conclusion - Sources Introduction It is estimated that humans have been living on this planet for approximately 200‚000 years‚ evidently in all those years many
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Retail Table of Contents Table of Contents 2 Introduction 3 Introduction 3 LIDL Spain 3 Company Statement and operating principles (in summary) 3 1. Understanding the retail marketplace and customer needs and wants 4 1.1 Macro environment 4 1.1.1 Political: 4 1.1.2 Technological: 4 1.1.3 Environmental 4 1.1.4 Legal 4 1.2 Micro environment 5 1.2.1 Competitors 5 1.2.2 Customers 6 1.2.3 SWOT – analysis 6 2. Designing a customer-driven retail strategy
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MKT 423 Brand Management Sec 01 Term Paper On “Branding of Actimel in Bangladesh” Prepared By Mohammad Asif Chowdhury Maisha Zaman Masnun Ridwan Khan Mohsin Uddin Taksin Faraiba Farnan Tabinda Tanushree EXECUTIVE SUMMARY This report is based on the international brand‚ Actimel‚ one of the most prominent brands of Danone‚ originally a French company. Danone has many other outstanding brands worldwide which include Aqua‚ Volvic‚ Evian‚ and Badoit‚ Yili‚ Aqua‚ Sehat‚ Robust‚ Bonafont
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