MASTER OF BUISINESS ADMINISTRATION ACER CREATING NEW GROWTH Submitted by: STU09971 Course: Strategic Management Tutor: Colin Price Course Coordinator: Hannah Moore Word Count: 3063 Critically evaluate Acer ’s approach to the creation of new growth platforms as a means of achieving sustainable competitive advantage. What do you conclude? In the light of increased competition in the PC industry‚ there is a need to capture and maintain market share‚ not only be profitable
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Part 2 : Compare the price of Asus N45SL Jay Chou Mystic Edition with Acer TravelMate TM8481-2462G32 14" Notebook Asus N45SL Jay Chou Mystic Edition | Model | Acer TravelMate TM8481-2462G32 Notebook | | Image | | RM2679.00 | Price | RM2560 | Genuine Windows 7 Home Premium | Operating System | Genuine Windows 7 Professional | Intel Core i5-2450MProcessor | Processor | Intel Core i5-2467M Processor | NVIDIA® GeForce® GT 555M with 1GB/2GB DDR3 VRAM | Graphics | Intel® HD Graphics 3000
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▪ Product planning by AAC‚ performing focus group market investigation to find out the key selling point: multimedia and unique ID design ▪ Product spec. defined by AAC. ▪ Outsourcing the design to Frog Design. Taiwan SBU engineers to support. ▪ The multimedia system was separated into many sub-systems. Different sub-system was assigned to a different manager and team. Then AAC did the integration. ➢ Advantage:
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Background Founded in 1976‚ Acer ranks among the world’s top five branded PC vendors. In 2000‚ Acer spun-off its manufacturing operation to focus its resources on developing technologically advanced‚ user-friendly solutions. The decision to support the sales of its product lines through specific marketing activities that best utilise distribution channels‚ has allowed Acer to achieve excellent results worldwide. Overcoming the barriers between people and technology: This is Acer’s long-term
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ACER CASE 1-3 Pages 70-71 1. Acer’s strategy had been described as “divide and conquer.” Explain. Answer : From the beginning‚ Acer had been a component and equipment manufacturer for relabeled electronic products marketed and sold by recognized global companies. Along with the booming of the PC industry‚ came the need to produce PC components faster‚ cheaper and more efficiently. When a company faces market saturation‚ the most effective way to growth is to engaged in expanding its operations
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I. Introduction Acer is a Taiwanese computer technology and electronics corporation. It manufactures desktops and laptop PCs‚ personal digital‚ servers‚ storage devices‚ displays‚ smart phones‚ and peripherals. Since the company was considered to be of low value of manufacturing company‚ from the early 2000s Acer has streamlined its operations‚ spinning off its manufacturing operations. In addition‚ Acer has implemented a new channel business model and shifted itself to a pure brand company that
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ASUSTeK Computer Inc First company I have visited was the Taipei based computer manufacturer ASUS. As of 2009 ASUS has manufacturing facilities in: • Taiwan (Taipei‚ Lujhu‚ Nangan‚ Guishan) • Mainland China (Suzhou) • Mexico (Ciudad Juárez) • Czech Republic (Ostrava) Asus claims a monthly production capacity of two million motherboards and 150‚000 notebook computers. The ASUS Hi-Tech Park‚ located in Suzhou‚ China‚ covers 540‚000 square meters‚ roughly the size of 82 soccer fields. ASUS
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Acer closes in on Dell’s No. 2 PC ranking By Bruce Einhorn‚ BusinessWeek Tuesday‚ January 20‚ 2009 11:33 AM Just a few years ago there was a clear pecking order in the PC industry‚ with Dell at the front and Acer way back in the queue. Dell and its U.S. rival Hewlett-Packard were the clear champions‚ selling far more desktops and laptops than anyone else. Meanwhile‚ little Acer‚ a Taiwanese company that had tried and failed in the 1990s to crack the U.S. market‚ was an also-ran‚ with worldwide
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Acer was founded in 1976 under the name “Multitech” and had a significant role in popularizing the PC use in Taiwan. The Brand name was firmed in 1987 and then Acer switched from technology manufacturer to world-wide recognized computer brand name. Strength: Acer has many innovations like the Aspire One laptop that let the user connect to the Net almost anywhere with 8 hours of battery live. Acer presented the Tempo Smartphone series in 2009 to compete in the lucrative mobile phone market. Acer
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Dragon From Wikipedia‚ the free encyclopedia This article is about the legendary creature. For other uses‚ see Dragon (disambiguation). Dragon Sculpture of Mario the Magnificent‚ dragon mascot of Drexel University‚ US. Mythology Europe and East Asia Grouping Mythology Habitat Mountains‚ seas‚ skies Similar creatures Sirrush‚ Basilisk‚ Wyvern‚ Qilin Carved imperial Chinese dragons at Nine-Dragon Wall‚ Beihai Park‚ Beijing Dragon effigy‚ the Graoully‚ in Metz‚ France A dragon
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