THE INFLUENCE OF INTERNAL MARKETING ELEMENTS ON BRAND IMAGE OF SELECTED CAR RENTAL COMPANIES IN SOUTH AFRICA STUDENT NAME XXXXXX (student number) Thesis submitted in fulfilment of the requirements for the degree PhD in Marketing Management in the Faculty of Management at the University of Johannesburg JOHANNESBURG September 2009 Supervisor: Prof xxxxx Co-supervisor: Dr yyyy Table of contents ____________________________________________________________________________
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ETHICAL ISSUES IN MANAGERIAL ACCOUNTING The aim of this paper is to highlight in the light of the empirical researches conducted previously the presence of ethical issues and dilemmas in managerial accounting. The implications of which can be disastrous bringing colossal giants crumbling to their knees. The prime aim is to throw light at the subtle inconsistencies that can cost the companies far more than just money but their entire image. The asset of ‘good will’ has its nemesis in these unethical
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Company Research Paper The Walt Disney Company Pranay Kumar George Batah Shuxian Shen Sheng Hao Koo “We have complied with university honor code in completion of this assignment and I attest that this work is ours and ours alone.” Professor Suzanne Weiss Contents 1. Executive Summary 2. Company Background 3. Management 4. Situation Analysis 5. Ethics and Responsibility 6. Human Resource 7. Globalization 8. Operation and Production
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of unearned revenue would be 1.Prepaid Expense - A year long insurance contract a company paid $12‚000 for at the beginning of the year. Since the insurance company owes the company service‚ the expense prepayment is recorded as an asset Journal Entries: debit Prepaid Insurance and credit Cash). 2. Unearned Revenue - A year long subscription of $12‚000 is received in advance by a magazine company. Because the company owes something‚ the unearned revenue is recorded as a liability. 3. Non-cash: These
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– Dickens Cohort Jan 2013 Company Valuation - Elbit Systems Ltd. The following document will try to describe the financial assets and the portfolio of “Elbit Systems” and a company valuation. As part of my military service I spend some time in different project in Elbit Systems‚ working with their R&D department. For the company valuation I’ll use Discount Cash Flow (DCF) method. After valuating the company I’ll calculate the discount premium rates that can serve investors
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This paper explores corporate governance for a publicly listed major television cable company in the United States of America called Cablevision System Corporation. Attempts are made to assess the effectiveness of the corporate board by comparing their performance with the fundamental functional requirements of corporate board members in accordance to corporate governance professor Bob Tricker. The company’s conformance and performance are reviewed since both falls under the responsibility of the
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The purpose of this report is discussing the case of Wilkerson Company that confronting tough competition in price cutting in pumps which caused to a big drop of pre-tax operating income from 10% to 3%. After observing the existing costing allocation‚ we found out there is an issue on the existing costing report that the manager could not be able to see the real situation. In light of this‚ there will be brought to the discussion on the feasibility of using an alternative costing method – Activity
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material from standard; Buying materials from a non‑usual source due to urgency; Utilising different labour from standard; Price changes due to economic conditions; scarcity of supplies; Choosing to incur additional discretionary fixed costs; More (or less) overtime hours used than budgeted. 2. Efficiency/usage/quantity variances: Standard is out of date‚ set without due care; Inefficient use of material/labour‚ deliberate or otherwise; Poor supervision/equipment/maintenance.Changes in the production process
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Marketing and Sales Management MBA 750 Green Meadows Travel and Tourism < Marketing Plan> Dr. Mamoun Akroush 1- Executive Summary and brief history Green Meadows Travel & Tourism founded in 1995 under the ownership of Naori Group‚ it is a multiple function company offering a wide range of travel and tourism related services using two different business modules; by which it provides services to the public on behalf of suppliers such as airlines‚ car rentals‚ hotels‚ and package
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summary Despite the fluctuating economy environment and the climate of estate industry‚ the overall price of houses still keep on increasing. Ikea‚ the furniture brand‚ also begins to step into estate industry. The aims of this report are to analyze the environment and marketing mix of Ikea estate‚ and finally make a three-year project plan for Ikea estate. It seems the environment of Ikea estate is optimistic‚ despite the temporary economy recession and strict legislation. Government support‚ great
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