"Accenture marketing program" Essays and Research Papers

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    Introduction: Accenture is a global management consulting‚ technology services and outsourcing company‚ the KM focus is on obtaining and synthesizing intellectual capital to maximize decision-making and innovation across diverse functions and disparate locations‚ thus enabling the clients to become high-performance businesses and governments. Far more than a cluster of simple processes‚ the KM program is also about developing and rewarding a culture of knowledge-sharing – encouraging collaboration

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    With regulators introducing taxation on electronic waste‚ Nokia has taken a proactive stance‚ exploring solutions to assist the company to prepare for possible future legislation. The report on deposit models that it has developed with the help of Accenture looks at how end-of-life mobile phone returns can be increased. New leasing models that encompass manufacturers‚ operators and consumers were also reviewed in this project. Client Profile Nokia is a global leader in mobile communications whose products

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    Service posses several unique characteristics that often have a significant impact on marketing program development. The four distinctive characteristics that greatly affect the design of marketing programs are intangibility‚ inseparability‚ variability and perishability. Intangibility Service cannot be seen‚ tasted‚ felt‚ heard‚ or smelled so it is difficult for clients to tell in advance what they will be getting. For example‚ hotels that promise a good night’s sleep to their guests cannot

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    analysis-Strategic IT Transformation at Accenture Accenture was separated from its parent company and rebranded as a new organization. They face a challenge of building a new IT infrastructure to support their business. Because the new Accenture’s organization structure is different from the Anderson Consulting‚ the Anderson’s IT is deficient in several ways. Based on the deficient aspects I have some own recommendations and then I will analyse what Accenture did to deal with the situation. First

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    The Consumer Study: From Marketing to Mattering The UN Global Compact-Accenture CEO Study on Sustainability In collaboration with Havas Media RE:PURPOSE Contents Introduction 3 Optimism and quality of life: a three-speed world 5 Business: failing to live up to greater expectations 6 Accountability: governments‚ business and rising expectations 7 From belief to behaviour: sustainability and purchasing decisions 9 Meeting expectations‚ fulfilling needs: a closer connection 11 Integration

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    Summary of Marketing Plan for Online MBA Programs Executive Summary An increasing number of business professionals choose to earn their MBAs through the internet. Pursuing an MBA is a great accomplishment. Many undergraduate students graduate and move on to pursue their Masters Degree in their desired field. This marketing plan illustrates the market segments and the strategies of employing to get customers and create a solid revenue stream. Our unique focus is creating opportunities for the

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    BT‚ Accenture sign 10-year‚ $576 million outsourcing deal Summary: On February 2nd‚ 2005 BT (British Telecommunications plc) extended an existing human resources outsourcing deal with Accenture with a new 10-year contract valued at $576 million. The new contract expands the geographic reach of services that Accenture has been providing to BT under a previous five-year contract. BT is one of the world’s leading providers of communications solutions serving customers in Europe‚ America and Asia

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    To what extent can Accenture tailor its remuneration package to staff in order to reduce labour turnover and incentivise key employees? Executive Summary Contents Executive Summary 2 Contents 3 Chapter One – Introduction 4 1.1 Research Aim 4 1.2 Research Objectives 4 Chapter Two – Literature Review 5 2.1 Reward Management 5 2.2 Business / HR Strategy 8 2.3 Strategic Reward 10 2.4 The Employment Relationship 12 2.5 Motivation and Financial and Non-Financial Rewards 14

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    Idea Cellular: Establishing a local sales channel in low-income markets By Raghav Narsalay‚ Ryan T. Coffey‚ Aarohi Sen and Smriti Mathur Case Study Idea Cellular The telecommunications industry is one of the most mature and established industries in low-income markets across India. In urban centers and small cities‚ fierce competition for low-income subscribers is leading to market saturation. But a wave of fresh growth is under way‚ thanks to new thinking about how to reach those who have not

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    Analyzing and employing customer data is nothing new. Traditional sources of data have been used to improve sales and marketing performance since the first mail-order catalog was produced and distributed more than two centuries ago. From monthly sales reports to predictive business intelligence‚ tapping into customer data is a well-known way to enhance efficiency‚ build customer relationships and generate new revenues. In recent years‚ however‚ the nature of the data environment has changed

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