Customer Service Management and Business Performance at Vodafone Chapter 1 Introduction Customers are considered as the key for any business survival. As the market begins to saturate‚ customer retention will be a key factor in determining the success of a company (Kotler‚ 2003). As a highly competitive market‚ the mobile phone company that has the largest customer base and highest customer retention rate will be a market leader in the industry (Turel and Serenko‚ 2006). Ultimately the quality
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Customer Satisfaction in Banking Introduction Aiming for the customer satisfaction is the most challenging task in every organization. Through the satisfied customers‚ a firm an easily measure the effectiveness of the business‚ its potential and position in the industries‚ and the areas that are needed to polish and improve. Keeping the trust of a customer is not an overnight miracle but with full of patience and bountiful of effort. Background and Problem Statement The products and services
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VODAFONE GROUP MEMBERS: PRIYAM KUMAR SINGH PRAVEEN KR. SINGH AASHNA AGGARWAL VIDHU JOSHI AAKASH SINGHAL PRANAY BANSAL VIJAY VISION • Bringing innovative products and services to our 404 million customers‚ 68% of whom live in emerging markets. • Improve people’s livelihoods and quality of life. • Help consumers‚ governments and businesses tackle some of the significant challenges they face – from food shortages and ageing populations‚ to lack of access to communications‚ healthcare and financial
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Introduction Vodafone is a telecom company formed in 1982. Its goal is establish a voice and data services over cellular communication networks. The mission statement of Vodafone is “The Vodafone mission is to be the communications leader in and increasingly connected world enriching customers lives‚ helping individuals‚ businesses and communities are more connected by delivering their total communication needs.” (Kasi‚ 2011) The threats for Vodafone are mainly come from technology. However‚ it
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Name: CHUNKY ADNANI Reg. Number: 091585574 Course: B.A. ACCOUNTANCY & FINANCE Topic: Evaluation of Vodafone Essar’s Marketing Strategy Contents 1) 2) 3) 4) 5) 6) 7) 8) Executive Summary Introduction Indian Telecom Market PEST Analysis SWOT Analysis STP Analysis Marketing Mix Evaluation of Vodafone Essar’s strategy: i. Ansoff Matrix ii. Pricing Strategy iii. BCG matrix iv. Product Life Cycle 9) Vodafone’s Current Position 10) Prospects/Issues for future growth 11) Conclusion 12) Appendices 13)
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In Proceedings of the 17th IEE UK Teletraffic Symposium‚ Dublin‚ Ireland‚ May 16-18‚ 2001 QUANTIFYING CUSTOMER SATISFACTION WITH E-COMMERCE WEBSITES Hubert Graja and Jennifer McManis1 Abstract E-commerce is an increasingly significant part of the global economy. Users of E-commerce Web sites often have high expectations for the quality of service‚ and if those expectations are not met‚ the next site is only a click away. A number of performance problems have been observed for E-commerce Web sites
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MIRANDA‚ JAMIE G. 02 | 11 | 13 3HRM3 – TECHNICAL WRITING FOR BUSINESS MS. B. BAUTISTA I. PROPOSED TITLE “Customer Satisfaction of Mcdonalds in Halang‚ Calamba City Laguna” II. TENTATIVE STATEMENT OF THE PROBLEM Restaurant customers are different that the meal being served should cater to many type of client possible to maximize sales and profit. Various factors that will contribute to increased benefaction and income are food preference by age‚ gender‚ income and
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FACTORS AFFECTING CUSTOMER SATISFACTION : A STUDY ON MARUTI-SUZUKI Name : PROSEN SAHA 11/MBA/34 AKNOWLEDGEMENT Firstly‚ I would like to thank my project guide Mr.Subhadip Sarkar for giving me the opportunity to work on this project. His valuable suggestions‚ guidance and supervision had helped us to a great extent in accomplishing this project. This project has no doubt has given us the knowledge and the experience. I also take this opportunity to thank all the Respondents for their
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Analysis 11 6 STP Strategy 12 7 Vodafone Corporate Objectives (Proposed) 13 8 Impact on Key stakeholders 14 9 Marketing Strategy 15 10 Marketing Action Plans 16 11 Future Product Positioning Strategy 18 12 Projected Profit and Loss Statement 19 13 Contingency Plans 19 EXECUTIVE SUMMARY After years of focus on voice-telephony‚ Vodafone should now focus on new areas like Value Added Services
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The relationship between customer loyalty and customer satisfaction John T. Bowen University of Nevada‚ Las Vegas‚ Nevada‚ USA Shiang-Lih Chen University of Nevada‚ Las Vegas‚ Nevada‚ USA Keywords Customer loyalty‚ Customer satisfaction‚ Database marketing‚ Hotels Abstract Develops and implements a method for hotels to identify attributes that willincrease customerloyalty. Otherhotels can replicate the methodology used in this study. The study makes
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