2007:201 BACHELOR THESIS Standardization and Adaptation in Television Advertising Jonas Kenntoft Johan Neglén Luleå University of Technology Bachelor thesis Industrial marketing Department of Business Administration and Social Sciences Division of Business Administration and Management 2007:201 - ISSN: 1402-1773 - ISRN: LTU-CUPP--07/201--SE PREFACE PREFACE When we started this journey‚ we had no idea about where we were going to end up. On the way we understood why many people
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dead companion has become a lasting impression‚ with 1‚200 or more Blue Dog paintings and artwork since 1984. There are even paintings in the White House‚ Whoopi Goldberg’s house‚ Tom Brokaw’s house‚ and to the houses of admires. Even the vodka brand‚ Absolut‚ has ads with the Blue Dog. His artwork can range from a few thousand dollars to $250‚000. Rodrigues was awarded a Gold Medal for the arts‚ and was honored by the Salon des Artistes of Paris. “I’m surprised by people’s reactions‚” he said
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Badenhausen‚ Kurt. "LeBron James’ Monster Shoe Contract Is Still A Bargain For Nike." Forbes.Com (2015): 25. Business Source Premier. Web. 27 Feb. 2016. This article discusses Nike signing a lifetime agreement with LeBron James‚ arguably the best athlete in sports today after matching the Oklahoma City Thunder Star player Kevin Durant with under armour’s epic endorsement offer to keep him as a Nike athlete for another 10 years. Nike showed their loyalty with LeBron James by giving him this lifetime
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independent and international‚ privately-owned advertising agency which headquarters are located in Mmidtown Manhattan‚ New York City. The company was started in Europe and made a mark in the United Sated by promoting European products‚ such as Absolut vodka and Evian water. The agency was founded in 1970‚ surprisingly in France by William Tragos‚ Claude Bonnange‚ Uli Wiesendanger and Paolo Airoldi. The agency ’s name was derived from the initials of the four founders ’ last names. The founders hoped
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Above the line (ATL)‚ below the line (BTL)‚ and through the Line (TTL)‚ in organizational business and marketing communications‚ are advertising techniques. In a nutshell‚ while ATL promotions are tailored for a mass audience‚ BTL promotions are targeted at individuals according to their needs or preferences. While ATL promotions can establish brand identity‚ BTL can actually lead to a sale. ATL promotions are also difficult to measure well‚ while BTL promotions are highly measurable‚ giving marketers
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INtroduction Packaging is now generally regarded as an essential component of our modern life style and the way business is organized. Packaging is the enclosing of a physical object‚ typically a product that will be offered for sale. It is the process of preparing items of equipment for transportation and storage and which embraces preservation‚ identification and packaging of products. Packing is recognized as an integral part of modern marketing operation‚ which embraces all phases of activities
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[pic] Example of Brand Positioning: The case of Smirnoff Vodka: When Smirnoff entered the American market it was competing with anther brand that was cheaper. Instead of matching a lower price‚ they actually raised the price to reinforce their position as a quality brand and invested the extra revenue in promoting this main point of difference. This strengthened Smirnoff’s position and they are now the best-selling vodka brand in the world. Strategy and Tactics Lautman (1993) suggested
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solving communications objectives The CAN Elements of Creative Ads Connectedness (relevant & empathetic) Appropriateness (consistent & coherence) Novelty (creative & simple) 7 © 2010 South-Western‚ a part of Cengage Learning. All rights reserved. Absolut Vodka (novel & appropriate) Creative Copy 8 Means-End Chain The value orientation is the driving force behind the message and Ad execution. Every
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Category–Dominance Orientation • Generic • Resonance Pre-emptive • Emotional USP STRATEGY Source: www.phillips.com.au BRAND IMAGE STRATEGY Source: http://www.vivrocks.com/inspirational-designs/ads-are-mad-episode-1-25-absolutely-brilliant-absolut-vodka-print-ads/ RESONANCE & EMOTIONAL STRATEGIES Source: www.kingfurniture.com.au Source:
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Alecia Nadzan #192634 Image Analasys Lichty MTD Damien Hirst: The Tranquility Of Solitude (for George Dyer) The Tranquility Of Solitude is a three dimensional work of art by English contemporary artist Damien Hirst‚ debuted in 2006 at the Gagosian Gallery in London. Hirst uses dead animals in his “fineart‚” something that once shocked the art world. Is this “artwork” an ostensible farce operating on shockvalue alone? Or‚ could a lasting meaning to be derived from the artists creation make a
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