Motivational-Need Theory in Consumer Decision-Making Name: LIN FEI University: GLASGOW Course Title: CONSUMER BEHAVIOR Instructor: ARLENE NEWBIGGING Date: 17/11/2013 1.0. Introduction Motivational-need theories have been essential in developing various models that are used in defining consumer behaviour (Solomon‚ 2009). For instance‚ Maslow’s need hierarchy theory which states some specific needs need to be fulfilled by an individual before needs that are higher in the hierarchy becomes
Premium Maslow's hierarchy of needs
Abraham Maslow was a man who has a tremendous influence on early childhood education. Maslow’s theory was about achieving self-actualization with the satisfaction of human needs. According to Maslow’s theory basic needs have to be satisfied before any other higher level needs can be satisfied. “Abraham Maslow proposed what has become an almost definitive model of self-actualization with his theory of hierarchy of needs.” (Hanley‚ Abell‚ 2002). The hierarchy consists of five different levels
Premium Psychology Childhood Developmental psychology
nature. According to the Abraham Maslow‚ the psychologist who developed the idea about some needs taking precedence over others (Hierarchy of Needs)‚ there are five stages of meeting needs: physiological‚ safety‚ love and belonging‚ esteem and self-actualization. Maslow stated that one must satisfy lower level needs in order to move on to the higher level. (McLeod) Nevertheless‚ it seems like people are trying to get to the self-actualization level missing some basic needs such as food. Anorexia is
Premium Eating disorders Anorexia nervosa Bulimia nervosa
Abraham Maslow Abraham Maslow‚ born of two uneducated Jews from Russia on April 1‚ 1908‚ was the oldest of seven children. Maslow was born and raised in Brooklyn‚ NY and was also in a non Jewish neighborhood. While growing up during these times‚ he faced many hardships because of his religion. Abraham was secluded from the other children and spent most of his time alone or with his family. He quickly turned to books and newspapers to keep him busy when he wasn’t in school. As a benefit‚ Maslow
Premium Maslow's hierarchy of needs Abraham Maslow Psychology
Abraham Maslow ’s Hierarchy of Needs Theory Abraham Maslow ’s Hierarchy of Needs is one of the first theories of motivation and probably the best-known one. It was first presented in 1943. in Dr. Abraham Maslow’s article "A Theory of Human Motivation" in Psychological Review‚ and was further expanded in his book “Toward a Psychology of Being”. Maslow tried to formulate a needs-based framework of human motivation. His research was based upon his clinical experiences with humans‚ rather than prior
Premium Psychology Maslow's hierarchy of needs Abraham Maslow
The two-factor theory (also known as Herzberg’s motivation-hygiene theory) states that there are certain factors in the workplace that cause job satisfaction‚ while a separate set of factors cause dissatisfaction. It was developed by Frederick Herzberg‚ a psychologist‚ who theorized that job satisfaction and job dissatisfaction act independently of each other. Two-factor theory distinguishes between: Motivators (e.g.‚ challenging work‚ recognition‚ responsibility) that give positive satisfaction
Premium Motivation Maslow's hierarchy of needs
Hierarchy of needs James Rohland 5-9-14 Dr. Andrews Hierarchy of needs Abraham Maslow’s Hierarchy of needs is a five stage process of motivational needs (Maslow 1943‚ 1954). The lower levels of the hierarchy are life sustaining needs‚ such as‚ food‚ water and sleep. These first levels have to be accomplished before they can move to the next levels of safety‚ relationships and friends. If one of the stages such as eating food is not satisfied enough the person will become hungrier
Premium Maslow's hierarchy of needs Motivation
The Hierarchy of needs theory is a formation of the needs of an individual person. Basically this hierarchy are based on five level which is classified into Physiological needs‚ Safety needs‚ Love/Belonging needs‚ Esteem needs and Self-actualization needs. It can be illustrated with a diagram 1.0 The Diagram of Maslow’s Hierarchy of needs. This is diagram are has been developed by Abraham Maslow in his 1943 paper of A Theory of Human Motivation which he subsequently extended to include his observation
Premium Maslow's hierarchy of needs
In my opinion‚ I believe Abraham Maslow’s Hierarchy of Needs was most relevant to my study of A Long Way Gone: Memoirs of a Boy Soldier. Coming into the course I had previously learned about the Hierarchy of Needs. In that course we took an in-depth look at Maslow’s Theory‚ and applied it to several real life scenarios. One scenario that caught my eye was when we studied a group of plane crash survivors. I do not remember the exact details of the story‚ but I remember that their hunger drove
Premium
Abraham Maslow‚ an American theorist‚ was born April 1‚ 1908‚ in Brooklyn‚ New York. Maslow was the first born of seven siblings‚ and was raised in an inner city‚ impoverished Jewish household by his parents‚ Russian immigrants‚ Rose and Samuel Maslow. Despite growing up in a large family‚ Maslow described his childhood as lonely‚ and unhappy. Maslow mentioned that he spent most of his time in libraries and immersed himself in reading to comfort him from his home environment. As an adult‚ Maslow
Premium Family Psychology The Catcher in the Rye