Health Conscious Consumer “Health means wealth”‚ once an adage has now become a motto of the major food processing companies in India. And this motto is not a far-fetched perception of the current consumer needs in the Indian foods and beverages market. The Tata Strategic Management Group (TSMG)‚ a management consulting firm has estimated the current worth of the health and wellness foods market in India at INR101.5bn and sees it potentially rising at a compounded annual growth rate of 23% to
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‘Are you wearing the latest from Gucci?’ ‘No‚ I prefer the latest designer wear from Rohit Ball’ These are lines often heard in the fashion conscious creme de la creme of Indian society. The story is the same in almost any commercially ‘happening’ city in the world except that the names of the designers keep changing. This does not mean that the national designers have not made a dent in the world market! The Indian fashion world got global attention after Miss Sushmita Sen and Miss Aishwarya Rai
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Social Isolationism due to the Internet 1. Introduction The Internet has been an essential tool for the growth of society. With the help of the Internet‚ inclusive of smart phones‚ society has been able to revolutionize the way people function and communicate in their daily lives and work‚ drastically increasing productivity and also to facilitate a better work-life balance. (Gibbs. N‚ 2012) However‚ as society "plugs themselves" in to the Internet‚ the dependency for the Internet increases
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interrupted because of surrounding sound. The heaviness of the impact sound has upon human life is discussed throughout the speech. John Treasure‚ an expert on sound‚ describes how being unaware of sound is quite common‚ and that very few of us are “conscious” listeners. He points out and then briefly identifies how reliant our behavior is on sound. He recognizes the harsh reality of our world being desensitized and laments for the loss of basic conversation. He stresses the vital need for us to consciously
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The Song of Solomon Summary: Written by the wisest man to ever live‚ Solomon‚ “Song of Songs” is a composition of lyric poems which portrays the theme of love between a man and a woman and can be seen almost written as a diary of sorts. The book explores the feelings‚ hopes‚ fears‚ and the passion between a man and a woman. It can be seen as a celebration of human sexuality. Just through the first few chapters‚ we learn so much of what a relationship is supposed to look like for the believer and
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Advertisers regularly face criticism about the ethical implications of their ads. Ethical issues in advertising include ads that are untruthful and deceptive‚ manipulative‚ offensive or in bad taste‚ reinforce or create stereotypes‚ foster materialism and greed‚ and take advantage of people’s fears and insecurities. In an advertising and marketing context‚ ethics is equivalent to a society’s notions of right and wrong‚ honesty‚ integrity‚ purity and morality. Against all these notions should an ad
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Please‚ stop the violence‚ get educated‚ love one another‚ or Bring the Noise. Public enemy seemed to recognize these problems that this nation faced and still faces today. They made songs soulie focused on fixing political and social issues. Turning rap into an alternative genre‚ or also known as conscious rap. Conscious rap is a subgenre of Hip-Hop that puts awareness and knowledge on cultural‚ political‚ philosophical‚ and economic issues we face (Reference). It seemed like at the time‚ many rappers
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how we get through every day‚ with all the hike in the price‚ arm and leg we have to pay‚ while our leaders play…” Myrie et al (1995‚ track 5). This song “Untold Stories” sung by Mark Anthony Myrie‚ 1973‚ popularly known as ‘Buju Banton‚’ a powerful Jamaican dancehall‚ ragga‚ and reggae musician. He has also recorded Pop and Dance songs‚ as well as songs dealing with political topics. Banton is politically outspoken and highly influenced by Marcus Garvey. These lyrics stated above revealed substantial
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Socially Responsible Marketing Table of Contents Origins of Social Marketing 1 Definition of Socially Responsible Marketing: 2 Social Issues: 2 Bono’s Product (RED) Initiative: Reducing CSR to Cause-Related Marketing by Stefano Ponte‚ Lisa Ann Richey and Mike Baab 3 Social Marketing Mix 3 Product – offer made to target adopters 3 Price – costs that consumers have to bear 4 Special focus on GAP: 5 ETHICS 6 Definition 6 The Organisational Moral Development Model – Reidenbach
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exhausted and ready to board the bus home. As I walked out the door‚ a book titled Conscious Capitalism caught my eye. It claimed to be a unique defense of modern capitalism and I decided to buy the book for my commutes. Throughout the trips‚ I could not comprehend a business model that claimed to be conscious‚ yet did not prioritize legality or being consistent with business ethics. Instead‚ I characterized conscious capitalism as profit-maximization through a facade of prioritizing issues that any
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