1. INTRODUCTION 1.1. Purpose statement This essay presents information on culture and identity based on Stuart Hall and Kath Woodward as well as information on the Astrophotography subculture and a semiotic analysis on three objects from this subculture and how this is indeed a subculture based on Paul Hodkinson’s four criteria’s. 1.2. Culture according to Stuart Hall According to Stuart Hall (2003:1)‚ culture is about “shared meanings”. Culture: Hall (2003:1) “is not so much a set of things…or
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A SEMIOTIC ANALYSIS OF HIGH FASHION ADVERTISING by Alan Rhodes and Rodrigo Zuloago 12/5/03 Fashion advertising is an excellent example of identity-image producing media. The nature of the product is tied directly to identity—those objects with which we encase our bodies for public display—and fashion is acknowledged as a cultural language of “style”. In the realm of High Fashion advertising—those products and identity-image advertisements at the top of the socio-economic spectrum: products such
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Magazine Research and Review For this paper I chose to compare Time Magazine for the News‚ Discover Magazine for the research-journal‚ and Mens Health for the health-related. First‚ I will be comparing the percentage of advertisements verses editorial copy‚ who the ads are aimed at‚ as well as how they are portrayed. Second‚ the number of males compared to females portrayed in pictures‚ number of people in ethnic groups‚ and lastly the number of writers with male names compared to female names along
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16 September 2013 Analysis of Advertisements Have you ever seen a commercial or advertisement that persuaded you one way or another about something? You most likely have a million times before. The “50% Fat McDonalds Spoof” (2008) and “Joe Chemo – Funeral” (2011) both by Adbusters does exactly that as well. The McDonalds Spoof makes one question eating it with different point of views‚ tones‚ and facts with logos. The Joe Chemo advertisement uses pathos with emotion as the advertisement shows
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Lego targets parents‚ offering an alternative to television! From the first glance‚ it is immediately noticeable that this controversial advertisement is clearly very different from the traditional advertisements one would expect from Lego. It definitely has the parents as the target audience and is focusing on the parent’s fear of bad influences on their children. When one considers who the preferred‚ negotiated and oppositional readers would be as defined by Stuart Hall (Hall et al. 1980)
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In every day life we are surrounded with imaginative constructs about gender: magazines‚ billboards‚ books‚ games‚ TV. They teach us what is natural every day. Which tells us how men and women differ in so many different ways. Creating myths like “ You are not normal‚ if you won’t find anyone”‚ “You can’t be good without man”‚ many variations of “Beauty myths”. This essay will focus first on the film The Ugly Truth (Luketic‚ 2009) arguing about gender issues‚ furthermore the films The Princess Diaries
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2. Create a draft version of a magazine advertisement for a fictitious product that claims to help enhance a person’s social identity or image‚ and then critique your ad. Complete all parts of the question. a) Preparation Consider the following brainstorming questions in order to start thinking about your advertisement: * What is the product? – Clear – Ox acne treatment * Who is the target audience? – Teenagers and adults‚ both female and male * What are the positive features of
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advertising campaigns‚ such as Be Stupid‚ Misopolis‚ which promotes women’s right to abortion‚ and finally‚ Fuel for Life Women Only designed to advertise their latest fragrance for women. The latter has launched a series of commercials and banners which feature young gorgeous females only. If one considers other typical fragrance commercials such as Calvin Klein and Dolce & Gabbana to name a few‚ one may notice that there is a constant overtly sexual male-female relationship portrayed throughout
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effect drugs can have on an individual‚ referring to semiotics. ‘Semiotics’‚ Reference!!!!!! according to the Cambridge Dictionary is the study of signs and symbols‚ and what they mean‚ and how they are used. When applied to theatre‚ semiotics is the study of the sign-systems (Reference!!!) within theatre‚ such as lighting‚ set‚ costume‚ props‚ and dialogue and how these portray meaning in the performance and how they do this. I am going to analysis ‘Trainspotting’ ‚ which is a
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Messages‚ Signs‚ and Meanings A Basic Textbook in Semiotics and Communication 3rdedition Volume 1 in the series Studies in Linguistic and Cultural Anthropology Series Editor: Marcel Danesi‚ University of Toronto Canadian Scholars’ Press Inc. Toronto Disclaimer: Some images and text in the printed version of this book are not available for inclusion in the eBook. Messages‚ Signs‚ and Meanings: A Basic Textbook in Semiotics and Communication Theory‚ 3rdEdition by Marcel Danesi
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