Journal of Business Research 51 (2001) 61 ± 72 The impact of market and organisational challenges on marketing strategy decision-making: a qualitative investigation of the business-to-business sector Denise Jarratta‚*‚ Ramzi Fayedb‚1 a School of Marketing and Management‚ Charles Sturt University‚ Bathurst 2795‚ Australia b International Marketing Institute‚ Level 8‚ 25 Bligh Street‚ Sydney 2000‚ Australia Received 1 December 1998; accepted 2 December 1998 Abstract Technological advances
Premium Marketing Strategic management
Essay on New Risk Mitigation Strategies and Resilient Supply Chain Question: Organization must be confident in the capabilities and resiliency of their supply chains. The lessons learned over the past several years from natural and human-caused disruptions demonstrate that supply chains cannot be taken for granted and that old approaches to risk mitigation and risk transfer require an upgrade to meet today’s challenges. Identify and describe the new risk mitigation strategies and how corporations
Premium Risk management Management Supply chain management
MANAGING COMMUNICATION‚ KNOWLEDGE AND INFORMATION -Discuss the range of decisions to be taken -Examine the information and knowledge needed to ensure effective decision taking -Assess internal and external sources of information and understanding -Justify recommendations for improvement -Bibliography Range of Decisions to be taken The technique I choose for a given decision will be influenced by the importance and complexity of the decision. Decision making without planning
Premium Decision making Management
ELEGANT HOME WITH POWER SAVING‚ SECURITY‚ SAFETY‚ REMOTE CONTROLLING AND AUTO CONTROL OF WATER TANK MOTOR CHAPTER 1 ABSTRACT The main aim of this project is provide security‚ safety and automation for homes and offices. These are very essential in present life style. Security is primary concern for every one. This Project describes a design of effective security alarm system that can monitor the house with eight different sensors. Unauthorized access‚ Fire accident‚ wall
Premium Embedded system Microcontroller Flash memory
CASE ANALYSIS: EXPERIAN – Entering a new market with a new product 1. Executive Summary: Experian is a Credit Reference Agency enabling lenders such as banks and credit card companies‚ to share information about their customers’ credit accounts. The lender can then use information to assess and decide on the credit worthiness of an individual.The case of Experian is typical of a flanking marketing strategy. Although there was no mention of a looming competitor‚ the company diversified into
Premium Marketing Credit score Fair Credit Reporting Act
Tesco Plc Proposed Market Entry Strategy - Indian Retail Food Market Background Britain’s retail market for food is highly competitive and extremely sophisticated. During the past three decades the market has increasingly become to be dominated by the big four of Sainsbury‚ Asda‚ Tesco and Morrison’s at the expense of the independent sector and smaller specialist grocers‚ butchers or bakers. The major chains have led the market into out of town retail complexes and into bigger and bigger stores
Premium Tesco Marketing International trade
London Heathrow Airport. London’s Heathrow is one of the world’s busiest airports. It is used by over 90 airlines flying to 170 destinations worldwide. The airport has five passenger terminals and a cargo terminal. In the 1950s‚ Heathrow had six runways‚ now it has just two parallel runways running east-west. Heathrow has witnessed strong growth over recent decades‚ currently handling 68 million passengers and 477‚000 flights a year compared to around 48 million passengers and 427‚000 flights
Premium World's busiest airports by passenger traffic Airline hub BAA Limited
Xerox’s "Book In Time" is a revolutionary product‚ presenting some new opportunities for the company. The Book-in-Time equipment allows for a publishing company to produce a 300-page book for $6.90‚ something that could have been previously reached only for lots larger than 1‚000 copies. A significant decrease in publishing costs‚ given the fact that these cover up to 20 % (including the paper and binding the book)‚ would create the possibility of an increased profit margin. Book-In-Time solution
Premium Publishing Publication Economics
Management Association) February 2008 Linking New Product Development to Strategy By Gary Getz and Pedro do Carmo Costa Many companies implement Stage-Gate or other forms of new product development processes that promise to accelerate growth while managing risk. Few‚ however‚ are satisfied with the output of their efforts. One potential reason for their dissatisfaction is the disconnection between their organization’s new product development (NPD) and strategy development processes. Without this connection
Free Apple Inc.
Apple’s market entry into India As one of the so-called BRIC nations‚ India belongs to one of the fastest growing economies in the world. With almost one billion inhabitants and an increasingly wealthy middle class‚ the country has been showing growing importance in the cell phone market. The increasing demand for both‚ low-cost and high-end cell phones underlines the fact that India has become the fastest growing mobile and telecommunication market in the world. Logically‚ the country represented
Premium Mobile phone