Unilever is an Anglo-Dutch multi-national corporation‚ one of the world’s leading suppliers of fast moving consumer goods in branded home & personal care and food categories‚ operating in over 150 countries. In 2012‚ Unilever added nearly €5 billion of turnover‚ pushing through the €50 billion mark in the process. With more than 400 brands focused on health and wellbeing‚ Unilever touches so many people’s lives in so many different ways. There are more than 2 billion consumer worldwide use a product
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Changes to Packaging over the Last Few Decades There are plenty of reasons that we need packaging. It protects products and other items so they aren’t harmed and even helps loose items‚ such as liquids‚ stay in one compact area. While packaging started out simple‚ as just a way to keep products together and safe‚ it has evolved over time. Now it is a form of advertisement that helps build brand identity and sell items. Some of the most significant changes to packaging occurred within the last few
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DISCLAIMER Notes to the Annual Report on Form 20-F This PDF version of the Unilever Annual Report on Form 20-F 2012 is an exact copy of the document filed with the SEC at www.sec.gov. Certain sections of the Unilever Annual Report on Form 20-F 2012 have been audited. These are where indicated on pages 23 to 29. The Annual Report on Form 20-F 2012 references the Unilever Annual Report and Accounts 2012. The sections of the Unilever Annual Report and Accounts 2012 that have been audited are set out on pages
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The goal of Unilever Brazil is to target the low income consumers‚ in order to gain market share among this segment they should develop an extension of Minerva brand with a small packaging and a cheaper formulation that maintains a good quality. The low income consumers are the most discerning consumers‚ and when spending from a limited budget they cannot afford to waste money on products they do not trust to be effective . This segment values price‚ effectiveness and fragrance‚ and wash manually
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Unilever Brazil: Case Write-Up on Marketing Strategies for Low-Income Consumers Questions 1.Should Unilever target the NE segment? Is the segment attractive and can Unilever compete? What are the pro’s and con’s? According to the Unilever Brazil case‚ Unilever already had an 81% share of the Brazil detergent market which far exceeds than its strong competitor Procter& Gamble’s 15% share. However‚ it is facing a real threat that P&G Brazil may draw on worldwide R&D and marketing
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1. What are the key features of Shakti? What are its positive aspects and what are its drawbacks? Key features of Shakti are: • Shakti is an initiative which empowers women in rural India to become capable of earning livelihood and contribute to their family well being • Shakti involves woman to do door to door selling of the branded products • Shakti enabled large conglomerate to penetrate into the untapped rural market of India. • It involved women/entrepreneur to build relationship with customers
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Pest Analysis On Unilever - December 2nd‚ 2010 ________________________________________ Unilever is an Anglo-Dutch multinational corporation that owns many of the world’s consumer product brands in foods‚ beverages‚ cleaning agents and personal care products. Unilever is a dual-listed company consisting of Unilever N.V. in Rotterdam‚ The Netherlands and Unilever PLC in London‚ United Kingdom. This arrangement is similar to those of Reed Elsevier and Royal Dutch Shell prior to their unified
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Unilever is a solid leader in the Brazilian detergent powder market with an 81% market share. Laercio Cardoso must decide: (1) whether Unilever should divert money from its premium brands to target the lower-margin segment of low-income consumers; (2) whether Unilever can reposition or extend one of its existing brands to avoid launching a new brand; and (3) what price‚ product‚ promotion‚ and distribution strategy would allow Unilever to deliver value to low-income consumers without cannibalizing
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structuring advice on products and services: Dove shampoo Responding to new competitive conditions in its business environment‚ Unilever corporation has evolved into one of the foremost transnational companies and began to penetrate the home and personal market (Boone and Van Den Vosch‚ 1996; Maljers‚ 1992). With the marketing leverage and established brand name of Unilever‚ Dove became a success story shortly after its launch. The accomplishment of Dove has largely been built on Unilever’s ability
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Unilever in Brazil(1997-2007) Marketing Strategies for Low-Income Consumers Consumer Behavior Solomon(2009) defines consumer behavior as “Consumer behavior is the process individuals or groups go through to select‚ purchase‚ use and dispose of goods‚ services‚ ideas or experiences to satisfy their needs and desires”(p.148). While speaking about the consumer behavior in Brazil it is important to show the demographics based on many factors like literacy‚ population‚ lifestyle in Northeast and
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