Journal of Vacation Marketing Volume 5 Number 4 Academic Papers Strategic theming in theme park marketing Kevin K. F. Wong and Phoebe W. Y. Cheung Received (in revised form): 20th May‚ 1999 Department of Hotel and Tourism Management‚ The Hong Kong Polytechnic University‚ Hung Hom‚ Kowloon‚ Hong Kong Tel: (00 852) 2766 6341; Fax: (00 852) 2362 9362; E-mail: hmkevinw@polyu.edu.hk Kevin K. F. Wong‚ PhD is a Senior Lecturer in Tourism and Manager of the HTM Resource Centre in the Department of Hotel
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1. What do you think motivated Disney to set up parks abroad‚ and what might be the pros and cons from the standpoint of the Walt Disney Company? Disney is motivated to set up parks throughout the world to expand its sales of merchandise goods as well as attendance to their theme parks. In addition‚ with the expansion of the parks‚ Disney can play a role in spreading advertisements of their movies and the ideology that Disney is a Place of Dream and happiness. Disney is motivated to also acquire
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PROJECT – 1 ECOFRIENDLY THEME PARK MYP UNIT QUESTIPN: HOW CAN ECO FRIENDLY PARKS HELP OUR PLANET? GLOBAL CONTEXT: GLOBALIZATION & SUSTAINABILITY Approaches to Learning: Organization- Information Literacy- Thinking Inquiring and analyzing Theme parks contribute to a number of environmental problems‚ one being air pollution. Theme parks require large amounts of energy; they need energy to power the rides‚ to keep the ac running‚ to light the park etc. Providing all this energy contributes to
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Creative Writing: A Day at the Park It was a day I was subconsciously waiting my whole life for‚ but I didn’t realize it until it was happening. The day was August 8‚ 1996‚ just 25 days before my son’s first birthday. The Texas Rangers‚ my favorite baseball team‚ were in town to play the K.C. Royals. I had always dreamed of one day‚ taking my son to his first Rangers game. A father taking his son to a baseball game is just the American thing to do‚ and there I was‚ taking my son "out to the
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Tony Palmer in the novel “Break of day” was set pre post and during world war two. Palmer uses these three themes of family‚ bravery‚ cowardice and the long term suffering of death. Palmer explores the notion of family secrets and complexity’s. Bravery and how it is conveyed as not being a gift given at birth but is something that needs to be practiced. Death and how it can be seen to be a harsh part of reality that bring great pain short term and long term to characters in the novel. Family
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Introduction New technologies that theme parks utilize or may consider using in the future can help manage crowds‚ improve child safety‚ and create thrilling attractions. Theme parks must decide which technologies it should adapt in order to attract the most consumers and increase consumer spending. Innovative technologies improve consumer safety and enhance customer satisfaction. Technologies used in theme parks today include smart phone applications‚ fast passes or flash passes‚ RFID tracking
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The Future of Theme Parks in International Tourism |by Clive B. Jones & John Robinett | |State Of The Industry |Theme Parks And Tourism |Developing Trends
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Research proposal Theme park tourism in Hong Kong ’Evaluate the development‚ expectation and prospective of locals and tourists‚ and the effectiveness of theme park tourism in Hong Kong ’ Content Abstract..............................................................................p. 2 Introduction..........................................................................p.2-4 Background..........................................................................p.4-5 Literature Review......
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The external environment of the theme park industry on the Gold Coast plays a significant role in determining if the industry is profitable. According to Hubbard‚ Rice and Beamish (2008)‚ the external environment is the factors outside the organisation that influence strategy and is made up of two environments; the macro-environment and the industry environment. The macro-environment includes the general factors that affect growth of an industry‚ whereas an analysis of the industry environment determines
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Disney Theme Park Case Study Questions 1. The things that motivated Disney to set up theme parks abroad were more business opportunities. The management realized how successful they were in the US and that their resorts attracted a lot of foreign travelers. Realizing this allowed them to consider tapping into the global market‚ which would mean more profits and a more global company. The pros from the standpoint of the Walt Disney Company would be more profits‚ gaining global product and differentiation
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