A Brawl in Mickey’s Backyard 1. What is the focal organization in this case‚ and what is the main issue it faces? The focal organization in this case is SunCal. SunCal is a real estate broker that would like to develop condominiums on landing near Disneyland. 2. Who are the relevant market and nonmarket stakeholders in this situation? Disneyland Employees – Market Stakeholder Disneyland Visitor/Patrons – Market Stakeholder SunCal Developer – Nonmarket Affordable Housing Advocates
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Q1 The issue in the case of “A Brawl in Mickey’s Backyard” is that the employees at Disney feel that they are not treated well by the famous theme park owners going so far as to say that “they want to make money [referring to Disney]‚ but they don’t care about the employees”. The uproar and the sentiment was expressed more vigorously in the opening scene of the case‚ when dozens of protestors gathered in August of 2007 to stage a kit to express their open displeasure at Disney’s lack of support
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A Brawl in Mickey ’s Backyard Marie A. Spicer BUS 250 Professor Bandera March 26‚ 2012 A Brawl in Mickey ’s Backyard Who are the relevant market and nonmarket stakeholders in this situation? And what possible solutions to this dispute do you think might emerge from dialogue between SunCal and its stakeholders? I believe that the market stockholders are the actual stockholder’s themselves‚ the creditors and employees. Oh and of course the customers I believe fall under
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A Brawl in Mickey’s Backyard BUS 250 Corporate and Social Responsibility January 6‚ 2014 The case of A Brawl in Mickey’s Backyard is based on ethics and social responsibility. I will be asking two questions. Who are the relevant market and nonmarket stakeholders in this situation? What possible solutions to this dispute do you think might emerge from dialogue between Suncal and its stakeholders? The relevant stakeholders market in this situation is Disney
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The case of A Brawl in Mickey’s Backyard is an interesting case because the lines of market stakeholder and nonmarket stakeholder are blurred. The market stakeholders are the stockholders‚ creditors‚ suppliers‚ customers‚ employees and distributors to Walt Disney’s Disneyland. [ (Lawrence & Weber‚ 2011) ] The stockholders are directly affected by housing being built directly across from Disneyland. This might potentially make the experience less whimsical for the customers reducing the potential
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A Brawl in Mickey’s Backyard In this case it seems as if the Disney World resort mainly cares about their money. A chance to build homes next to the resort was offered but Disney opposed the offer for some odd reason. According to one of their workers “They want to make more money‚ but they don’t care about their employees”. Some of the workers feel as though the resort doesn’t care about them. There many workers who had to live in one room apartments with a big family just because they couldn’t
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A Brawl in Mickey’s Backyard BUS250: Corporate and Social Responsibility In 1994‚ the city of Anaheim created a 2.2 square mile entertainment zone that was centered around Disneyland. (Kasindorf‚ 2007) This law held new development to hotels‚ shops‚ restaurants‚ and theme parks. (Kasindorf‚ 2007) In 2007‚ Disney began to fight with developer SunCal over a proposal that would put up housing developments within the 2.2 square miles‚ some of which would be used for low
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If you were on the city council‚ how would you vote on the issue? As a city councilor‚ I would be reminded that I am entrusted with the duty to provide the ways and means to ensure the safety and security of citizens of Anaheim and work to maintain and/or enhance a high quality of life. I would absolutely support affordable housing for the citizens of Anaheim who need a reasonable housing solution but I would search out alternative locations where a larger affordable housing development might better
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A Brawl in Mickey’s Backyard 9/9/2013 In Anaheim‚ California protestors gathered to put on a skit. They showed their support for a developer’s plan to build affordable housing near the theme-park‚ which Disney opposed. Statistics show that housing was very high priced around the theme-park‚ and with the minimal wages the employees were making‚ they were unlikely to even be able to afford a one-bedroom apartment. This meant long commutes by bus or car for them. A developer called SunCal had arranged
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Case Assignment: The Corporation and Its Stakeholders Issue The discussion case “A Brawl in Mickey’s Backyard” centers on a conflict between real estate developer SunCal and The Walt Disney Company. In 2005‚ SunCal arranged to purchase 26-acres of land within the Anaheim Resort District. Upon acquiring the site‚ SunCal intended to develop 1‚500 condominiums‚ 225 of which would be priced below the market rate. Since the Anaheim Resort District is specified for commercial recreation use only‚ SunCal
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