to Pepsi‚ who has always kept changing their marketing mix with the changing environment. Here is the Pepsi marketing mix of the 4P’s of Pepsi-Cola. Product – there are two main product types that Pepsi is present in India. Beverages soft drinks – 7up‚ Mountain Dew‚ Pepsi‚ Slice‚ Tropicana‚ Gatorade and more. As for food product snacks – Cheetos‚ Lays‚ Quaker oats‚ and more. Therefore‚ unlike Coca-Cola‚ Pepsi has expanded in breakfast as well as snack segment. On the other hand‚ Coca-Cola is present
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Herodotus mentions in his histories that the Lydian people suffered in the time of king Atys’ reign (fifth century B.C.) from severe famine for a long period of eighteen years. In order to survive‚ they had to find a system of allocating their resources that would elongate the life of most of their citizens or what an economist might call‚ a way of smoothing consumption. The obvious choice was to daily allocate half of a needed portion to each citizen. For a time people lingered on as patiently as
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Azra Sabovic Response Paper Gilgamesh The Epic of Gilgamesh is very complex‚ but it is also considered one of the greatest epics in the Western literature. In the story we can find several contradictions‚ from which I chose the friendship between Enkidu and Gilgamesh. The story of Gilgamesh starts off by the description of Gilgamesh‚ "the strongest one of all‚the perfect‚the terror" (Ferry 4). Initially‚ Gilgamesh appeared as someone who isn’t able to have feelings nor relationships. Although
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for Coca Cola’s Fanta in the orange category. Lack of differentiation in the Orange category lead PepsiCo to launch two new varieties of Mirinda- “Mango Orange” and “Orange Masala” in order to gain traction among the consumers. PepsiCo’s launch of 7up lemony bite in Punjab was to counter Limca. Tata Gluco + was launched by NourishCo ( A joint venture between PepsiCo and Tata )‚ a lemon flavoured refreshing and recharging beverage. Danone and Narang Beverages partnered to launch B’lue‚ a water-based
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A pastry chef or pâtissier (pronounced: [pɑ.ti.sje]; the correct French female version of the word is pâtissière [pɑ.ti.sjɛʁ])‚ is a station chef in a professional kitchen‚ skilled in the making of pastries‚ desserts‚ breads and other baked goods. They are employed in large hotels‚ bistros‚ restaurants‚bakeries‚ and some cafés. A professional pastry chef presents a non traditional French croquembouche. The pastry chef is a member of the classic brigade de cuisine in a professional kitchen and is
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friends you got and a challengers come to have a battle to know if you are a great player. Having a sports is good because sports is more interesting than the computers‚and cellphones that we use.Playing badminton can make your body have a good body strenght and active in everything.It can also help you to have a new friends and a new persons to teach how to play
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. . . . . x ACKNOWLEDGEMENT I would like to thank my parents for helping me to finish this investigatory project. To my friends who also helped me morally in this project. And ofcourse to our hevenly Almighty God‚who gave me knowledge and strenght for this investigatory project. Chapter I Introduction A. Background of the study Lemon grasses are much known as one of the ingredients in cooking vian. Lemon grass refers to the green plants‚ called producers. Although not all producers
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STARBUCKS Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle‚ Washington. Starbucks is the largest coffeehouse company in the world‚with 17‚009 stores in 50 countries‚ including over 11‚000 in the United States‚ over 1‚000 in Canada‚ over 700 in the United Kingdom‚ and over 150 in Turkey. Starbucks sells drip brewed coffee‚ espresso-based hot drinks‚ other hot and cold drinks‚ coffee beans‚ salads‚ hot and cold sandwiches and panini‚ pastries‚ snacks‚ and items
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Dissertation Report On “Understanding Distribution Channel System and Sales Analysis of PepsiCo India Beverages” At PepsiCo India Holdings Pvt. Ltd. Mumbai Under Guidance Mr. Miya Imamuddin (Territory Development Manager of PepsiCo‚ South Mumbai) In Partial Fulfillment of the Requirements For the award of POST GRADUATE DIPLOMA IN MANAGEMENT Submitted To Submitted By Pro. Aditi Raut
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SPSS Softdrink Questionnaire Marketing Research INTRODUCTION TO STUDENTS SPSS is recognized as one of the leading software packages for statistical analysis. For about the last 10 years‚ it has been packaged with marketing research texts as an ancillary resource. However‚ there has not been an organized attempt to integrate SPSS with the marketing research course. The objective of these SPSS Exercises is to do just that – integrate the use of SPSS into the Marketing Research course‚ resulting
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