IIM Calcutta Strategic Management Professor Sougata Ray Group Project: Eastman Kodak Group 4- Section C By‚ Gundu Ankitha Ramchandra (0132/49) Gundu Shiva Kumar (0133/49) Kammati Chandra Thej (0157/49) Kandula Dheeraj (0158/49) Koneti Jagdish (0164/49) Vaishnavi T (FP/20/12) Kodak’s Ascent: On January 1‚ 1881‚ Eastman and Henry A. Strong formed a partnership called the Eastman Dry Plate Company. While actively managing all phases of the firm ’s activities‚ Eastman continued research
Premium Camera Photographic film Photography
the organizational change Kodak experienced as a means to maintain success and in this digital driven and diverse economy. George Eastman’s wish was to make "photography as convenient as the pencil" and began by creating the first handheld camera which could take pictures with a push of a button in 1889 (Kodak‚ 2008). He built the company’s success with his own ingenuity and his advertising campaign where he coined the slogan‚ "you press the button‚ we do the rest." (Kodak‚ 2008‚ para. 28) Since then
Premium Customer service Customer relationship management Customer
Company Overview Eastman Kodak Company‚ better known as Kodak‚ specializes in the production of high quality film and printing products. Found by George Eastman in 1880‚ Kodak’s success began in 1888‚ when the company introduced the first simple camera to the consumer market. Kodak would continue to create innovations which revolutionized film and photography. In the late 1800’s Kodak developed the first daylight loading camera and marketed the first film used to make motion pictures. By 1900
Premium Camera Digital photography Digital camera
Hyun Lee Eastman Kodak v. Image Technical Services -- Plaintiff This is yet another case that concerns the standard for summary judgment in an antitrust controversy. The principal issue here is whether a defendant’s lack of market power in the primary equipment market precludes — as a matter of law — the possibility of market power in derivative aftermarkets. Eastman Kodak Company manufactures and sells photocopiers and micrographic equipment. Kodak also sells service and replacement parts
Premium Photographic film Photography
case six Eastman Kodak: Meeting the Digital Challenge Robert M. Grant January 2004 marked the beginning of Dan Carp’s fifth year as Eastman Kodak Inc.’s chief executive officer. By late February‚ it was looking as though 2004 would also be his most challenging. The year had begun with Kodak’s dissident shareholders becoming louder and bolder. The critical issue was Kodak’s digital imaging strategy that Carp had presented to investors in September 2003. The strategy called for a rapid acceleration
Premium Digital photography Photographic film Digital camera
Eastman Kodak Resource and Capabilities Analysis Eastman Kodak has been able to maintain business in a tough market that has changed dramatically fast. Kodak’s core competitive advantage was redundant with the new digital moves happening. The introduction of digital imaging has taken off beyond anyone’s belief. Eastman Kodak has acquiring other business in trying to gain a competitive advantage in markets they have never been in. Between 1985 and the early 1990’s‚ Eastman Kodak acquired
Premium Brand Photographic film
KODAK VS. FUJI: THE BATTLE FOR GLOBAL MARKET SHARE by Thomas C. Finnerty Thomas C. Finnerty is a doctoral candidate in the Doctoral of Professional Studies Program‚ Lubin School of Business‚ Pace University‚ New York. This case was written under the supervision of Warren J. Keegan‚ Professor of International Business and Marketing and Director of the Institute for Global Business Strategy‚ Lubin School of Business‚ Pace University‚ New York‚ as a basis for class discussion rather than to illustrate
Premium Marketing Globalization Management
Eastman Kodak – Case Analysis Problem The problem in this case is concerned with Eastman Kodak losing its market share in film products to lower-priced economy brands. Over the last five years‚ in addition to being brand-aware‚ customers have also become price-conscious. This has resulted in the fast paced growth of lower priced segments in which Kodak has no presence. Kodak plans to address this issue by introducing a new brand‚ “Funtime” in the economy brand segment. Kodak also proposes to replace
Premium Brand Marketing Revenue
At your request‚ I have compiled information on Eastman Kodak Co.‚ so that you may come to an investment decision. The report will consider the company’s background (including Kodak’s areas of production)‚ a past obstacle Kodak has had to face and overcome‚ and a financial snapshot of Kodak over the past five years. BACKGROUND Originally founded in 1880 by George Eastman‚ the Eastman Kodak company now stands as a leader in the infoimaging industry. Infoimaging is a $385 billion industry that
Premium Photographic film Camera
Kodak Case Study 2) Compare traditional photography to digital imaging. What are the main structual differences? How have value creation and value capture changed from traditional to digital photography? The main difference between traditional photography and digital imaging is that digital imaging doesn’t need physical films to take pictures and papers to see the pictures taken. This changed the customer experience of the whole process of enjoying pictures as below. Traditional Photography
Premium Digital photography Digital camera Digital single-lens reflex camera