Introduction Marketing orientation is defined as the implementation or completion of a marketing concept that essentially caters to the customers. The term is otherwise known as marketing concept or consumer focus. With marketing orientation‚ a small business orbits it’s proper choices across the would like and requirements from the marketplace‚ such as potential prospects. A company which is marketing-orientated has got the commitment to valuing customers and also the customers’ needs. Actually
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KM tigers ICICI Bank has grown six-fold since its KM strategy was established in 2000‚ making it the second biggest in India today. But that strategy has been robust enough to grow with it. Central to ICICI Bank’s success has been its flexible‚ innovative methods‚ and a plethora of KM tools that were cannily marketed to staff from the very start. By Deepa Prabhu ICICI was founded in the mid-1950s at the behest of the World Bank‚ the Indian government and various ‘captains of industry’ in
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INTRODUCTION ICICI Bank Limited is an Indian diversified financial services company headquartered in Mumbai‚ Maharashtra. It is the second largest bank in India by assets and third largest by market capitalization. It offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialized subsidiaries in the areas of investment banking‚ life and non-life insurance‚ venture capital and asset management.
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Special Reference To ICICI Bank Under the Guidance of: Submitted By: Vikil kumar singhal 07921301709 Department of Management Tecnia institute of advanced studies Affiliated to Guru Gobind Singh Indraprastha University‚ Delhi DECLARATION This is to certify that I have completed the Summer Project title “A STUDY ON FINANCIAL STATEMENT ANALYSIS AND MANAGEMENT OF RISK – WITH SPECIAL REFERENCE TO ICICI BANK” under the
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International Journal of Marketing‚ Financial Services & Management Research Vol.1 Issue 11‚ November 2012‚ ISSN 2277 3622 Online available at www.indianresearchjournals.com A STUDY OF FINANCIAL PERFORMANCE: A COMPARATIVE ANALYSIS OF SBI AND ICICI BANK DR. ANURAG. B. SINGH*; MS. PRIYANKA TANDON** * Associate Professor LDC Institute of Technical Studies Soraon‚ Allahabad (Uttar Pradesh) India ** Assistant Professor LDC Institute of Technical Studies Soraon‚ Allahabad India __________________
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Four Ps Four Ps Marketing Mix Product Price Promotion Place Marketing Mix The concept is simple. Think about another common mix - a cake mix. All cakes contain eggs‚ milk‚ flour‚ and sugar. However‚ you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar! Marketing Mix It is the same with the marketing mix. The offer you make to your customer can be altered by varying the mix elements. So for a high profile brand‚ increase the focus
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A PROJECT REPORT ON PORTFOLIO MANAGEMENT AND MUTUAL FUND ANALYSIS FOR IDBI BANK SUBMITTED TO UNIVERSITY OF PUNE IN PARTIAL FULFILLMENT OF 2 YEARS FULL TIME COURSE MASTERS IN BUSINESS ADMINISTRATION (M.B.A) SUBMITTED BY MAYUR M. SHUKLA (BATCH 2006-07) BRACT S VISHWAKARMA INSTITUTE OF MANAGEMENT PUNE - 411048 [1] ACKNOWLEDGEMENT This project bears imprint of all those who have directly or indirectly helped and extended their kind support in completing this project. At the time
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The success of the service marketing depends upon addressing a number of key issues‚ like what a company is going to produce; how much it is going to charge; how it is going to deliver its products or services to the customer. Traditionally these considerations were known as the 4Ps (Product‚ Price‚ Place and Promotion). But as marketing became a more sophisticated discipline‚ a fifth P was added (People). And recently‚ two further Ps were added‚ mainly for service industries (Process and Physical
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Application of 7ps in Tourism Vikas Mehta-341 sector Kalpesh chauhan-363 Ankita vyas-303 – Shilan shah-337 • Tourism Products is different from most other products because what is being sold is consumption of an experience rather than a tangible product‚ the product is primarily service based. This means that customer often walks away from the tourism offering with only a memory or experience. 7 P’s of tourism Product Price Physical Evidence Place People Process PRODUCT • In planning its
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CHAPTER 6 COMPARISON BETWEEN ICICI BANK AND SBI. Contents 6.1 SBI v/s ICICI 6.2 Analysis & Interpretation of Services 6.3 Analysis of Performance of ICICI Bank & SBI 6.4 Major Findings 6.5 Testing of Hypothesis 136 CHAPTER 6 COMPARISON BETWEEN ICICI BANK AND SBI. 6.1 SBI v/s ICICI SBI stands for State Bank of India. It is a public sector institution (government owned)‚ with a huge customer base all over India. It has seven associate banks operating under its SBI name. It has
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