in 1994‚ ICICI Bank is today the second largest bank in India and among the top 150 in the world. In less than a decade‚ the bank has become a universal bank offering a well diversified portfolio of financial services. It currently has assets of over US$ 79 billion and a market capitalization of US$ 9 billion and services over 14 million customers through a network of about 950 branches‚ 3300 ATM’s and a 3200 seat call center (as of 2007). The hallmark of this exponential growth is ICICI Bank’s unwavering
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COLLEGE OF ARTS AND SCIENCE Coimbatore -14 An autonomous college and Affiliated to Bharathiar University The effects of Promotional strategies in the Marketing of financial services in ICICI Bank by Suryabala.S BBM II Dec 2011 The effects of Promotional strategies in the Marketing of financial services in ICICI Bank 2011 TABLE OF CONTENTS: Preface Executive Summery o Research objectives Introduction o Scope Research o Research methodology o Sampling o Data collection Literature
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Elements of the marketing mix-7P’s By Safi Baig Introduction In this P6-M3 I have been asked to describe the 7p’s (product‚ price‚ place‚ promotion‚ people‚ processes and physical evidence) about a new product or service launched by a selected company (Apple). Product The new product that I am going to talk about is Iwatch. It will be an intelligent watch that will help people aged over 50 to use their mobile phones. The USP of this product will be that it will be the first “intelligent watch
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Assignment Icici bank with 8p of service marketing INTRODUCTION ICICI BANK ICICI Bank is India’s second-largest bank with total assets of Rs. 4‚736.47 billion at March 31‚ 2012 and profit after tax Rs. 64.65 billion (US$ 1‚271 million) for the year ended March 31‚ 2012. The Bank has a network of 2‚895 branches and 10‚021 ATMs in India‚ and has a presence in 19 countries‚ including India. ICICI Bank offers a wide range of banking products and financial services to corporate
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Acknowledgements If words are considered to be signs of gratitude then let these words Convey the very same My sincere gratitude to HDFC BANK for providing me with an opportunity to work with BANK and giving necessary directions on doing this project to the best of my abilities. I am highly indebted to Branch Manager and company project guide‚ who has provided me with the necessary information and also for the support extended out to me in the completion of this report and his valuable suggestion
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ACKNOWLEDGEMENT PREFACE OBJECTIVE Table of Contents Chapter-1: Introduction 1. Introduction to indian stock market 2. Introduction to ICICIdirect.com 3. Board Members 4. ICICI Group Chapter-2: Project Profile 1. Title of the Study 2. Objectives of the study 3. Significants of the study 4. Scope of the study 5. Research Design 6. Limitation Chapter-3: Facts and Findings Chapter-4: Analysis
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• Capital Markets ICICI Bank is an active capital market intermediary. It is one of the promoters of several leading institutions in the country including National Stock Exchange Of India Limited (NSE)‚ National Commodities & Derivatives Exchange Limited (NCDEX)‚ Central Depository Services (India) Limited (CDSL). Since 2000‚ the Bank has also been one of the clearing and settlement banks for NSE and Bombay Stock Exchange Limited (BSE). The Bank also took up the clearing and settlement banking
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PRODUCT 7 P’S OF MARKETING FOR ICICI BANK PRODUCT 1. DEPOSITS ICICI Bank offers wide variety of Deposit Products to suit our requirements. Coupled with convenience of networked branches/ over 1800 ATMs and facility of E-channels like Internet and Mobile Banking‚ ICICI Bank brings banking at your doorstep. ➢ Savings Account ➢ Senior Citizen Services ➢ Young Stars ➢ Fixed Deposits ➢ Recurring Deposits ➢ Roaming Current Account ➢ ICICI Bank Salary Account 2. INVESTMENTS
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analysis of ICICI bank is made to understand the positioning of the bank better: STRENGTHS 1. BRAND NAME: ICICI Bank has earned a reputation in the market for extending quality services to the market vis-à-vis its competitors. It has earned a strong Brand name in banking in a very short span of time. 2. MARKET SHARE: ICICI Bank has the largest market share of 34% in the IT & ITES industry in Hyderabad according to our survey (within the limitation of the sample size.) 3. HUGE NETWORK: ICICI Bank
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1.1 Introduction Modern commercial banking‚ in its present form‚ is of recent origin. Though bank is considered to be an ancient institution just like money. Its evolution can be traced in the functions of money lender‚ the goldsmiths and the merchants. A bank has been often described as an institution engaged in accepting of deposits and granting loans. It can also be described as an institution which borrows idle resources‚ makes funds available to. It does not refer only to a place of tending
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