9-709-466 REV: DECEMBER 8‚ 2009 DAVID B. YOFFIE RENEE KIM HTC Corp. in 2009 Peter Chou‚ HTC Corp.’s Chief Executive Officer‚ returned to Taiwan with a sense of exhilaration and pride from Mobile World Congress 2009‚ the world’s leading exhibition for mobile phones. HTC generated a buzz for revealing two new handsets‚ as well as surprising the world with the announcement of HTC Magic‚ the second phone that ran on Google’s new mobile platform‚ Android. As Chou claimed‚ “We got lots of
Premium Mobile phone Smartphone
294-305‚ 18 January‚ 2011 Available online at http://www.academicjournals.org/AJBM ISSN 1993-8233 ©2011 Academic Journals Full Length Research Paper Dynamic capabilities‚ collaborative network and business model: An empirical analysis of Taiwan HTC Corporation Chi-Ho Chiou Ching Yun University‚ Department of Business Administration and Institute of Business and Management‚ No.229‚ Jiansing Rd.‚ Taoyuan County 320‚Taiwan. E-mail: chiho@cyu.edu.tw. Accepted 21 July‚ 2010 In the era of hypercompetition
Premium Strategic management Smartphone Windows Mobile
directors of HTC for your review. Challenge HTC‚ while maintaining its current ODM business‚ will develop a strategy that leverages its core competence as a mobile phone manufacturer to create a premium HTC branded smart phone to achieve a 12% global market share of all end-user smart phones within 3 years. HTC will form strategic partnerships with one or more operating system providers to ensure the design of the smart phone is tailored and optimised to the selected operating system(s). HTC will reach
Premium Smartphone Windows Mobile Android
COMPANY PROFILE HTC Corporation REFERENCE CODE: D030D163-1966-4A48-AE13-80DC33BF7F54 PUBLICATION DATE: 8 Aug 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. HTC Corporation TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts............................................................................
Premium Smartphone Windows Mobile Android
2013 [HTC CASE SYNOPSIS] HTC case synopsis COMPANY HISTORY HTC Corporation‚ stands for High Tech Computer Corporation‚ located in Taiwan‚ was founded by three members‚ Cher Wang (chairman)‚ HT Cho (director and chairman)‚ and Peter Chou (President and CEO) in 1997. HTC started as an original designer and equipment manufacturer that designs products such as mobile phones and PDAs (Personal Digital Assistant). However‚ HTC did not have successful products nor did it build a high reputation
Premium Smartphone Windows Mobile Mobile phone
1.0 Introduction Presentation of HTC Corporation HTC Corporation (HTC) is a Taiwanese operation founded in May 1997 in Taiwan‚ which is one of the most influential‚ creative and leading players in global telecommunications with an n increasing influence in the industry’s future (HTC quietly billion‚ 2012). HTC’s portfolio includes smartphones and tablets powered by the Android and HTC Sense™ operating systems (HTC Annual Report‚ 2010). Focusing on smartphone market; devoting to innovation and design
Premium Smartphone Mobile phone
Executive summary Using Google’s Andriod platform has given HTC a boost‚ but now the Taiwanese handset maker are vulnerable to underwhelming sales in America and Europe. Their hope? China. HTC only entered China in early 2010‚ much later than its established peers. It is playing catching up with international premium brands‚ such as Apple‚ Samsung and LG‚ where HTC is currently aiming to get a slice of the pie. However‚ the company is also facing stiff competition from local brands who operate
Premium Mobile phone Smartphone
Marketing Channel and Logistics of HTC Executive summary HTC Corporation deals in the manufacture of mobile wireless technology. The firm faces extensive competition from companies such as Nokia‚ Samsung‚ Apple and RIM among others. To stay afloat in the competitive field of mobile technology‚ HTC has continued to undertake extensive R&D in mobile technology‚ efforts which have been rewarded by the production of many ‘firsts’ including the
Premium Marketing Strategic management
Assessment Event 2: Academic Research Essay The Recommendation for HTC Company Student’s Name: Viola Xu Student ID#: QING21168 Teacher: Ben Charlton Due Date: 26 September 2012 Word Count: 1682 Table of Contents Executive Summary 1 Introduction: 1 Method: 3 Findings: 4 Discussion: 6 Conclusions and Recommendations: 7 References 9 Appendices 10 Executive Summary This report was raised to find a method to help HTC have a larger market in China by recommending a marketing mix
Premium Mobile phone Smartphone Marketing
9-709-466 REV: DECEMBER 8‚ 2009 DAVID B. YOFFIE RENEE KIM HTC Corp. in 2009 Peter Chou‚ HTC Corp.’s Chief Executive Officer‚ returned to Taiwan with a sense of exhilaration and pride from Mobile World Congress 2009‚ the world’s leading exhibition for mobile phones. HTC generated a buzz for revealing two new handsets‚ as well as surprising the world with the announcement of HTC Magic‚ the second phone that ran on Google’s new mobile platform‚ Android. As Chou claimed‚ “We got lots of press
Premium Mobile phone Smartphone