Aims and objectives of McDonalds • to serve good food in a friendly and fun environment • to be a socially responsible company • to provide good returns to its shareholders • to provide its customers with food of a high standard‚ quick service and value for money McDonalds’ aim is to be ‘the world’s quickest restaurant experience.’ This is also said in the mission statement of McDonalds.’ To get to the aim they need Objectives. Objectives are the long term aim to get to the Aim. Firstly
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ID 310973 Contact Details: Contact Person Address Telephone No. Fax No. Email Mr. Tan Hwa Seong 3 Jalan Datuk Sulaiman 2‚ TTDI‚ 6000 Kuala Lumpur Malaysia +60 122862816 +60 377107300 roysten.tan@gmail.com STRATEGIC BUSINESS ANALYSIS MCDONALD ’S CASE STUDY Table of Contents EXECUTIVE OVERVIEW............................................................................................. I-4 TASK I. 2003 SWOT ANALYSIS....................................................................
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McDonald’s Suppliers ……………………………………………… 7 3. DISTRIBUTION CENTRE ……………………………………………………… 7 4. COLD CHAIN CONCEPT IN MCDONALD’S 4.1 Temperature Controlled Supply Chain ………………………….. 8 4.2 Cold Chain Management ……………………………………………. 9 5. PUSH AND PULL STRATEGY 5.1 Push Process …………………………………………………….. 10 5.2 Pull Process …………………………………………………….. 11 6. ANALYSIS 6.1 Cold Chain Concept ……………………………………………………. 11 6.2 Temperature Controlled Trucks ………………………………….. 12 7. RECOMMENDATION …………………………………………………
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our American way of life and the health and well being of our citizens. I assume it is all of that and more. Rather ambitious for a 30-minute Quest Club paper! Let’s begin with a word association test: QSC – Quality‚ Service‚ Cleanliness Ronald McDonald House McDonald’s All-American Band – Macy’s Day Parade McDonald’s High School All-American Basketball Big Mac Egg McMuffin Billions and Billions Sold McNuggets Super Size it! “Cheeseburger‚ Cheeseburger!” Hot Coffee – The Verdict Golden
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History of McDonald’s The McDonald ’s concept was introduced in San Bernardino‚ California by Dick and Mac McDonald of Manchester‚ New Hampshire. It was modified and expanded by their business partner‚ Ray Kroc‚ of Oak Park‚ Illinois‚ who later bought out the business interests of the McDonald brothers in the concept and went on to found McDonald ’s Corporation. http://en.wikipedia.org/wiki/History_of_McDonald%27s McDonald’s is a company which has a colorful history and developed the culture
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structures and the latter definition highlights the creative potential of communication to construct new possibilities for organizing. McDonald´s is a company who developed one of the most successful communication strategies and the first organization which was concentrating on families when constructing the eating facilities. Mission statement of the company McDonald ’s mission is to be the world ’s best quick service restaurant experience. Being the best means providing outstanding quality‚ service
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SWOT Analysis Strengths McDonalds has built up huge brand equity and has large market share. Strong brand name‚ image and reputation McDonalds has strong supply chain to support their business. Good innovation and product development. Nutritional information of product available on packaging The McDonalds brand offers consumers choice‚ reasonable prices‚ quality product and great service Strong global presence and performance in the global marketplace Large amounts
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Contemporary World Culture Globalization of McDonalds Globalization has affected almost every aspect of life in most all countries around the world from economic to culture with the exchange of goods‚ services and ideas influencing cultural changes around the world. Food is an important element in defining culture and the globalization of McDonald’s is huge. Most people when they hear the name McDonald’s immediately think of America. Equating McDonald’s with America is sensible since they opened
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EMPLOYMENT The next critical issue is Employment. We see employment as an issue because McDonalds though it employs over a million people has gotten a bad reputation as an employer. This is because employees are seen as expendable and made to work long hours for low wages and under bad conditions. They are hired to do task that require them to follow already set exact programs that tell them when to do every task. This means there is very little room for individualism and still building (2)
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that comes to mind when you hear the words “golden arches?” McDonalds should be your answer and it is very clear why people get this question right. Not only is McDonalds everywhere‚ but is also an Americanized icon that has become known all across the world. This fast food empire has been growing rapidly ever since the first franchise was opened on April 15‚ 1955 in Des Plaines‚ Illinois. Ray Kroc‚ a local salesman who helped the McDonald brothers open up the first franchise‚ became interested in
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