products companies with annual revenues of $50B and staff of 250‚000. Dove beauty care product line is Unilever’s flagship brand with sales of $3B in 2005. In 2003‚ Dove sales declined due to competition. Unilever’s objective is to increase the market share for its Dove brand by evolving this brand into a modern and desirable one‚ while at the same time standing out against strong competition. By September 2006‚ the first phase of the re-launch campaign‚ started in 2004‚ has been successfully finalized
Premium Marketing
Chapter 1 INTRODUCTION Background of the Study No generation is more at ease with online‚ collaborative technologies than today’s young people - “digital natives”‚ who has grown up in an immersive computing environment. Where a notebook and pen may have formed the tool kit of prior generations‚ today’s students come to class armed with smart phones‚ laptops and iPods. This era of pervasive technology has significant implications for higher education. Nearly two-thirds (63%) of survey respondents
Premium University College Ilocos Region
winning a record share of the UK contract hire and leasing market. New figures from the British Vehicle Rental and Leasing Association reveal that BMW is the fastest growing premium brand manufacturer in terms of long term leasing vehicle acquisitions by contract hire companies. According to the newly published 2002 BVRLA Industry Review‚ BMW’s share of the leasing market has reached an all-time high of 8.8% - 2.7 percentage points up on the previous study results. BMW’s share of the UK contract
Premium BMW Automobile
HOSPITALITY MARKETERS INTERNATIONAL‚ INC. Sample Market Study Report Outline This outline will highlight the key areas researched in our typical Market Studies and can be used as an outline for the information to be presented in our reports. At times‚ our reports may deviate from this outline and will be customized to include more topic areas or eliminate some‚ depending upon their relevance to the report. In a Phase l Community Overview Market Study Report‚ these areas are thoroughly researched
Premium Supply and demand Hotel Marketing
Three generations of Data Management in Decision Support 1. Early 1970s - required a repository of data : sourced from operational system + other data (e.g. external data) - Data was customized for the specific DSS - Application-centric approach : data support a single or a few related applications used to help make the business case for the warahouse - Sprague provided the Data-Dialog-Models (DDM) paradigm 2. Late 1980s - Telecommunications‚ retailing and financial services
Premium Data warehouse Decision support system Business intelligence
Market Position vs Market Share Your Customer & Your Market Let’s be clear about one thing: you sell to customers and not a market. Knowing "market share" is a useful metric in determining the relative effectiveness of a sales organization or product. It provides a snap-shot of where a vendor stands in comparison to competitors with regards to the universe of a defined range of products or services sold into that marketplace. Market share‚ simply put‚ a measurement of past performance
Premium Marketing Customer service Consultative selling
Thomas DiBlasi Professor Fendrich HUHC 14-Section 10 4/28/10 Final Paper Mankind consists of many selves that are always changing. Renee Descartes‚ a philosopher‚ would argue against this‚ but Friedrich Nietzsche‚ a philosopher‚ and William James‚ a psychologist‚ would agree with this. Although James and Nietzsche come from different professions‚ they both wrote texts concerning man’s sense of self. William James believes man’s thoughts are constantly changing. He states‚ “…the
Premium Psychology Philosophy Thought
or Acquisition. The key principle behind buying a company is to create share holder value over and above that of the sum of the two companies. Two companies together are more valuable than two separate companies together. 1. Acquisition: An acquisition is the purchase of one company by another company. Acquisitions are actions through which companies seek economies of scale‚ efficiencies and enhanced market visibility. All acquisitions involve one firm purchasing another - there is no exchange
Premium Mergers and acquisitions
------------------------------------------------- ------------------------------------------------- BRM PROJECT PROPOSAL ------------------------------------------------- NOKIA’S DECLINING MARKET SHARE ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- SUBMITTED BY‚ -------------------------------------------------
Premium Nokia Smartphone
investors as we provide opportunities for growth and enrichment to our employees‚ our business partners and the communities in which we operate. And in everything we do‚ we strive for honesty‚ fairness and integrity.” Shareholders PepsiCo (symbol: PEP) shares are traded principally on the New York Stock Exchange in the United States. The company is also listed on the Amsterdam‚ Chicago‚ Swiss and Tokyo stock exchanges. PepsiCo has consistently paid cash dividends since the corporation was founded. Corporate
Premium Pepsi