Consumer as Decision Makers Consumer decision-making Stage 1: Need recognition Stage 2: Pre-purchase search Stage 3: Evaluation of alternatives Stage 4: Purchase Stage 5: Post-purchase behavior Stage 1: Need recognition Needs Motivation Goal If goals not achieved‚ renewed motivations Motivation – the driving force to take action produced by a state of tension due to unfulfilled needs. How to identify consumer needs? Consumer research Activity analysis (process-oriented) Problem analysis
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The Principal as a Decision Maker. A school principal is an education administrator who oversees the day to day operations of the school. He or she offers instructional leadership to everyone in the school. These include the administrative staff‚ faculty and students. The role of a school principal is that of a guide to the students as well as a disciplinarian. There is much more to the position than that‚ however it is a complex job that offers numerous challenges‚ each day different from the day
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making decisions under risky conditions. For example‚ as a contractor my husband has been laid off twice in the past three years‚ however we decided to buy a house. There were many things that could have happened that would have ended our dream‚ but in the end it all worked out and it was worth the risk. 3-17 (use QM) ( a) What type of decision is Ken facing? Ken is facing a decision under uncertainty. ( b) What decision criterion should he use? Since Ken is an optimistic decision maker
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Advanced Modelling in Finance using Excel and VBA Wiley Finance Series Operational Risk: Measurement and Modelling Jack King Advance Credit Risk Analysis: Financial Approaches and Mathematical Models to Assess‚ Price and Manage Credit Risk Didier Cossin and Hugues Pirotte Dictionary of Financial Engineering John F. Marshall Pricing Financial Derivatives: The Finite Difference Method Domingo A Tavella and Curt Randall Interest Rate Modelling Jessica James and Nick Webber Handbook of Hybrid Instruments:
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WORLD ADVANCED CORPORATE FINANCE BELZE Loïc Financial Options Lecture 7 – Chapter 20 ADVANCED CORPORATE FINANCE – BELZE Loïc – Adapted from 2011 Berk & DeMarzo Pearson Education 7 - 20 - 1 www.em-lyon.com © EMLYON School EMLYON Business 2011 Chapter Outline • • • • • • 20.1 – Option Basics 20.2 – Option Payoffs at Expiration 20.3 – Put-Call Parity 20.4 – Factors Affecting Option Prices 20.5 – Exercising Options Early 20.6 – Options and Corporate Finance ADVANCED
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Advanced Corporate Finance I SS 2012 Problem Set 1 Valuing Cash Flows Problem Set 1 Valuing Cash Flows Exercise 1 (Ex. 11.2 - 11.6 GT): Assume that Marriott’s restaurant division has the following joint distribution with the market return: Market Scenario Bad Good Great .25 .50 .25 Probability Market Return (%) -15 5 25 YR 1. Cash Flow Forecast $40 million $50 million $60 million Assume also that the CAPM holds. 11.2 Compute the expected year 1 restaurant cash flow for Marriott. 11.3 Find
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GB540:01 Economics for Global Decision Makers Week 3-Unit 3 Dr. Barbara-Leigh Tonelli May 15 2012 I. Introduction II. Competition for talent A. Recruiting III. Utilizing talent A. Cost B. Fit or fire IV. Ability to find talent A. Steps B. Actions V. Ability to attract talent A. Benefits B. Reputation VI. Ability to retain talent A. Communication B. Opportunities VII
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The World of Coke: The Coca Cola Company By: Andrea R Hart June 29‚ 2011 GB540 – Unit 4 Assignment The History of Coca Cola The 125 year old Coca Cola Company currently ranks 70th on the List of Fortune 500 Companies for 2011. Coca Cola began in 1886 when pharmacist John Pemberton in Atlanta‚ GA‚ sold a caramel colored mix that was combined with carbonated water and sold for $.05 cents a glass at Jacobs Pharmacy. The pharmacy sold approximately 9 glasses the first
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Study Guide for Final Exam 1. (TCO B) Which of the following statements concerning the MM extension with growth is NOT CORRECT? (a) The tax shields should be discounted at the unlevered cost of equity. (b) The value of a growing tax shield is greater than the value of a constant tax shield. (c) For a given D/S‚ the levered cost of equity is greater than the levered cost of equity under MM’s original (with tax) assumptions. (d) For a given D/S‚ the WACC is greater than the WACC under MM’s
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Assignment 1: Comparative Article Review Due: October 4th‚ 2010 The Evolution of Sanitation: How 19th Century Decision Makers Influenced Today’s Innovation By: Ryan Parkinson I. Introduction By the late 1800’s‚ the method of sewage treatment became a heated issue of debate among members of political parties. At the time‚ the belief was that poor health was a matter of fate. Health promoters‚ however‚ argued that‚ “disease arose from correctable environmental causes.”[i] Until the mid
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