Jones Blair Case Analysis Executive Summary: Jones-Blair needs to increase their sales while keeping their margins consistent with limited resources on advertising and sales promotion. With the four different alternatives present‚ the chosen alternative is to hire another sales representative rather than cut prices by 20%‚ increase advertising to $350‚000‚ or keeping everything the same. WIth the additional sales force‚ JB should set forth their focus on the non-DFW household market. Problem
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Background and Problem Definition: Jones • Blair Company distributes architectural‚ original equipment manufacturing (OEM) paint and paint sundries under its brand name over 50 counties in 4 states of US while operating from its plant and headquarters in Dallas. Changing market and industry trends were posing a threat to many regional companies. JBC competed successfully with other national paint companies banking on its different paint formulation and readily available technology. However survival
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GROUP: BM7702P 1. Company Description 1.1. U.S Paint Industry The US paint industry is divided into three broad segments which are: a. Architectural coatings consist of general-purpose paints‚ varnishes‚ and lacquers used on residential‚ commercial‚ and institutional structures‚ sold through wholesalers and retailers‚ and purchased by do-it-yourself consumers‚ painting contractors and professional painters. b. Original equipment manufacturing (OEM) coatings are formulated to industrial
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SNIGDHA GINNA JONES BLAIR CASE ANALYSIS STRENGTHS 1. According to me the biggest strength for Jones Blair is their high quality of products‚ as they have been in the industry for a very long time and have invested a decent amount into research and development work. This coupled with knowledgeable and experienced sales representatives who are helpful and well liked by the customer’s adds to be their strength. They also sell their products to both Professional painters and DIY markets.
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to know where the 3 segments are at now in 2012 after the financial crisis hit and use for paint materials must have declined when housing construction (architectural) car manufacturing (OEM) and state budgets (special purpose coatings) saw a large decline. Also with customers wanting a thicker coating with less paint at a cheaper cost and strict EPA guidelines; balancing R&D cost and maintaining a strong contribution margin is becoming increasingly difficult. Jones Blair is particularly concerned
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competition in U.S. paint industry and also about Jones Blair Company which deals in architectural paint and paint sundries. The problem definition in the case study depicts a meeting of company executives where discussions are made that how to deploy corporate marketing efforts of the company in order to increase the sales‚ as peak painting season is approaching soon. Market and Industry Analysis Paint Industry: The industry is divided into three segments: original equipment manufacturing coatings
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Case Summary Jones Blair company is a privately held company that produces and markets architectural paint under the brand name‚ “Jones ( Blair.” Besides producing architectural coatings‚ the company also sells paint sundries (rollers‚ brushes‚ etc.) although they are not manufactured by Jones Blair. In 2004‚ sales were $12 million with a net profit before taxes of $1.14 million. Sales have grown by about 4 percent per year over the past decade while paint gallonage has remained relatively
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Marketing case : Jones Blair 33 The US paint industry is a maturing industry (13 billion – slow growth rate) divided into three segments : * 43% : architectural coatings * 35% : original equipment manufacturing coatings * 22% : special-purpose coatings There are 3 types of distributors : * 50 % : mass merchandisers * 14 % : specialty paint stores * 36% : hardware and lumberyards The are 3 types of clients : - 50% : do-it yourself painters - 25% : professional
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October 2012 Jones Blair Case Study Jones Blair Company is a paint manufacturer that distributes paint to Texas‚ Oklahoma‚ New Mexico‚ and Louisiana with its manufacturing plant based in Dallas-Fort Worth (DFW). The main product line of the company is architectural paint with some line depth that they manufacture at their own plant; they also offer the sundries for painting towards their end customers. The sundries offered are not produced by the company itself but carries the Jones Blair brand logo
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Background and Problem definition: Jones-Blair is privately held corporation which produces architectural paint coatings and markets them under Jones Blair brand name. Addition to that it also sells paint sundries under Jones Blair brand name even though these items are not manufactured by them. Apart from these the corporation also operates on OEM coating division. The problem in front of the company is to decide where and how to deploy corporate marketing efforts among the various architectural
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