SCM44 Case Study Cheng Gong 1. What are some key success factors in diamond retailing? How do Blue Nile‚ Zales‚ and Tiffany compare on those dimensions? Blue Nile has an obvious advantage in product variety and product availability since customers can “build their own ring” by choosing from an inventory of about 75‚000 stones online. The Tiffany brand is very strong and well established. It is associated with glamour‚ luxurious‚ trust‚ and customer service. So Tiffany can get higher margins than
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1. What are some key success factors in diamond retailing? How do Blue Nile‚ Zales‚ and Tiffany compare on those dimensions? Key drivers of customer purchases in diamond retailing include quality and range of products offered‚ reputation‚ professional advice offered‚ and customer perception and emotional bonds‚ including a positive buying experience and customer service. Success is also dependent upon obtaining economies of scale through such avenues as preferential access to resources‚ an
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Problems There are several problems that Blue Nile needs to deal with if they wish to remain on top such as: ❖ One of the major problem with web based marketing is maintaining and driving consumer toward the website which will pose blue Nile’s major challenge going into the 21st century so how to attract new consumers. ❖ How should Blue Nile Inc increase consumer awareness and confidence purchasing high value luxury jewelry online? ❖ Blue Nile has very little presence outside of the
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Blue Nile Inc. in 2010: Case Study Zachary Williams Missouri Southern State University MM452-Strategic Management Dr. Moos February 23‚ 2015 Table of Contents Competitive Forces confronting Blue Nile and other online retail jewelers 3 Key Factors to a Company’s Success in the Market 4 Blue Nile’s Strategy
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The key success factors in diamond retailing can be measured by distribution network design‚ product quality‚ luxury‚ customization (personalization) ‚ customer experience‚ high quality of customer service in terms and so forth. Blue Nile has built up its distinct advantages by providing the customers with high quality‚ fine jewelry‚ competitive pricing‚ low-pressure selling tactics‚ customization and inventory choices of 75‚000 stones as an online retailed store. Additionally‚ its online selling
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What Does The Evidence Reveal About The Death Of Otzi The Iceman? Advances in technology and scientific method over the last 25 years have provided new evidence which disproves the original theory that Otzi‚ the iceman‚ may have fallen‚ injured himself and died from hyperthermia. High resolution CT scanning as well as new scientific techniques which allow for the analysis of blood‚ tissue and DNA have resulted in entirely different evidence-based theories. Evidence now suggests that Otzi died violently
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CASE STUDY LABATT BLUE Problem: Over the last number of years Labatt Blue has lost a significant amount of market share. How does Labatt Blue reestablish itself as Canada’s leading brand of beer? SWOT Analysis: Strengths * History of memorable campaigns. “A whole lot can happen‚ Out of the Blue” is an example‚ with titles such as “Streetcar” and “Road Trip” as equally engaging ads. * In-case promotions‚ giveaways‚ loyalty programs. During the summer months Blue (and many competitors)
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SWOT ANALYSIS Strengths JetBlue find its strength from the following: Strong Brand JetBlue is considered as a strong brand widely known among the people of US. JetBlue was named the number one U.S. domestic airline by Coned Nast Traveler magazine’s “Readers’ Choice Awards” for the six years in a row. This further strengthen people’s trust to JetBlue and improves the company’s brand name and credibility among its clients and competitors. Unique flying experience JetBlue offers a new flying experience
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Case Study - Blue Nile‚ Inc. Zequn Fan (Ford) Executive Summary Google is a well-known technology giant in the IT industry. Motorola is a well-known manufacturer of mobile devices. Blue Nile‚ Inc. is the largest online jewelry‚ mainly diamond‚ retailer around the world. Their business model is pioneer in the industry. However‚ Blue Nile found itself stuck in the middle‚ because of Tiffany’s and DeBeers’ occupation of high end market and Amazon’s and Overstock.com’s occupation of low end. In order
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Explain what Tutankhamun’s tomb reveals about ancient Egyptian daily life and beliefs The discovery of Tutankhamun’s tomb by Howard Carter with the help of Lord Carnarvon in September 1922 provides a great insight into ancient Egyptian daily life and after life beliefs. Tutankhamun’s tomb includes four rooms; the annex‚ treasury‚ antechamber and burial chamber. The artifacts in each of these chambers reveal information about the funeral proceedings‚ the role of the pharaoh‚ foreign influences‚ religion
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