unethical action in managing business operation. * Many news and rumors spread in media about Baidu.com have received some payment from tainted milk manufacturer for not advertise any news about them. * No concrete evidence about the rumors‚ but could damage their reputation‚ public trust and confidence of their source of information. * The number of viewer or user that use their search engine that been lower after the spread of bad news and rumors could be used to measure for the damage of
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first have to look at themselves and seek the reality. Is there any truth in what the people say about themselves? Baidu.com will have to look at the rumor of how they were said to have accepted payments to withholding a company’s information from online searches. 2. Take Action If you feel that there is some truth in what people think about you‚ then it is the time to take some action in the regard. Baidu.com might held a press conference to admit its wrong doing and try to fix it from there
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MILO® has 10 good reasons why it is not just any chocolate malt drink. Now‚ Nestle MILO® is made more affordable in an effort to make the popular beverage even more accessible to Malaysians. Nestlé Malaysia made the announcement of the new prices for MILO® powder range during the official visit by Y.B. Dato’ Shahrir Abdul Samad‚ Minister of Domestic Trade and Consumer Affairs to the Nestlé factory in Petaling Jaya. The initiative is part of Nestlé’s commitment to Nourishing Malaysia and to reward
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Breast milk is the best food to the babies‚ especially to the new born babies. However‚ in Hong Kong‚ due to the limited support from working places and shopping areas‚ also with lack of promote of breast feeding from the government‚ most of the working mothers would like to use the baby/infant formula milk powder to feed their babies. Refer to Maslow’s hierarchy of needs‚ formula milk powder may just a physiological need or it already becomes a cognitive needs. Moreover‚ based on the human needs
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Final assignment – Timothy DUHEM Advertising & Communication Baby powder Class 2B January 2012 Summary Define the product : Baby powder What is its function? What problem or opportunity does it solve? What is its name/brand? The width of Freshness’ impact Audience Secondary Targets Main needs How to spread the Freshness trend? What Marketing trends to use? Though what means of communication? Main problems: What regulatory or trade association
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An Analysis of Sanlu Milk Powder Scandal in China in 2008 Written by: Lou Yuxi Supervised by: Chee Soo Lian PSB Academy June 2013 Abstract This research aimed at analyzing the causes and negative effects of Sanlu milk scandal in China in 2008.Many children suffered the diseases named urinary tract stone because of drinking the milk products which contain melamine. The main reason the companies do that is they want to increase the content of protein at less cost by adding melamine when
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Milk powder. Who’d have thought that milk power would become a political issue? More specifically‚ what has milk power got to do with Hong Kong’s relationship with the mainland? The answer is everything. Following the 2008 mainland plastic in milk powder scandal‚ mothers no longer trusted their local producers. In response‚ a whole industry developed of acquiring milk powder from Hong Kong. In the process‚ this made it impossible for Hong Kong parents to source milk powder in the city. Thousands
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Leadership Role 5 Image-Saving Tactics 7 Text Message Apology 7 Strategy to Prevent Corruption 8 Conclusion Role of Institutional Environment In China 10 Regain Trust and Support 11 Effect on China’s Image 12 Western Perception Toward Asian Countries 12 Lesson Learn From Scandal 13 Bibliography INTRODUCTION The case discusses the tainted milk scandal that was unearthed in China in 2008. The milk scandal became public in August 2008‚ after it was disclosed that the baby formula
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in China for sure will band and not buying that tainted milk product. This will affect local market and product. Maybe government has reason of not telling the rumors immediately to the public‚ perhaps they want a time to think for the solutions. Therefore‚ government benefits from delaying those rumors because it will help protecting their tourism industry and maintain good economic conditions. 2. Company which used melamine in their product. The melamine was detected been used in milk powder
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Recently‚ China had to recall dairy products. The products had been laced with melamine‚ a toxic chemical used in making plastic. Many became ill from the laced milk‚ and some infants died. It turns out that lacing milk in China was a common practice known by many people. However‚ the farmers say they did not know what was in it was toxic. Farmers began using “protein powder” in their products to fool quality checks. Some of the dairy cows were under nourished so the milk was not of high enough
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