In today’s multi-faceted business environment‚ it is generally agreed that a strong customer-driven marketing strategy can give one an edge over his competition. Designing it‚ however‚ did not prove to be so straightforward. It is therefore this reflection paper’s aim to ponder over the various aspects that I have found intriguing and glean insights from them. Firstly is the “Marketing Mix” aspect‚ specifically the 4 P’s framework – Product‚ Pricing‚ Placing & Promotion. The 4 P’s is one of the
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The second largest drink in the world‚ Pepsi has implemented several smart strategies in the last decade to improve its turnover and profits. Pepsi-Cola’s expansions in snacks like Lays‚ Quaker oats‚ Cheetos and Kurkure have given them an edge over Coca-Cola. Although‚ Coca-Cola is still the number one selling brand‚ Pepsi has reduced their dependency on soft drinks by expanding their product mix. We all know that the marketing mix is a dynamic process and is always changing with prices and promotions
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Product & Promotion: Samsung Galaxy Tab™ 10.1" (Wi-Fi Only) – 16GB Price: $2500 The new GALAXY Tab 10.1 offers a superlative experience large screen tablet! Enjoy unmatched mobility thanks to the amazingly thin and light body. At just 565 grams for Galaxy Tab 10.1‚ this tablet is a breeze to handle. Fast Speed With both HSPA+ and WiFi access‚ you can be connected 24/7 wherever you are. Enjoy fast and stable connections to the internet for speedy browsing‚ downloads and more! Enjoy the best
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The success of Phoenix Satellite Television starts with the accurate positioning. According to research‚ in 2011‚ the coverage of Phoenix Chinese Channel in southern China including Guangdong and Guangxi province enjoyed a dominant position among all the areas in China. Meanwhile‚ administration and enterprise network have become the main channels for people to watch Phoenix TV. More than 65% of people have watched Phoenix Chinese Channel through administration cable network specifically. The number
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INTRODUCTION Dulux is the top brand of good quality paint offering “do it yourself” users to achieve lasting good looks. Dulux products are vary from country to country‚ as they are tailor made to meet the needs of local people. Dulux paint main aim is to help the people to create a decorative environment with confidence. Dulux is the largest paint suppliers with 130 outlets. Task 1 Marketing Audit: “Marketing Audit is a systematic independent and periodic analysis of a company
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Introduction This is an E-marketing report of Crocs Inc. (a designer‚ manufacturer and retailer of footwear). In this paper‚ Crocs’s current E-marketing strategy and the current position of the company will be analyzed. Next‚ a coherent e-marketing plan will be proposed based on the understanding of Crocs’s current marketing mix. Moreover‚ the implementation of the analysis and recommendations for the future development are likewise presented. Source: http://www.crocs.com/home/homepage
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Exercise 1: Use comma in the following sentences. 1. In theory‚ the dark smoke from the burning oil wells absorbs sunlight and the surrounding air is heated. ______________________________________________________________________________. 2. The anticipation that biological and chemical weapons would be used caused unprecedented stress for the troops. 3. It seems that she answered the question easily but her answer was actually quite complex. 4. It can be beneficial to register for classes early
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SONY PRODUCT SONY has produced a lot of various varieties of portable audio whose main target are the youth of the new generation. The sub-categories of these portable audio produced by SONY are: • Walkman mp3 series • CD Walkman series • CD/Radio/Cassette player • Radio • Voice recorder • Audio Accessories PROMOTION The major elements of promotion mix include advertising‚ personal selling‚ sales promotion‚ direct marketing‚ and publicity. Advertising is any paid form of non-personal
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The Digital Impact on the Marketing Mix During the past few years‚ the game of marketing and advertising has changed greatly. Presently no matter how talented the creative team is. You can’t ignore the digital technology and it effect on marketing mix and marketing in general. From pricing point of view after the access on the new technology especially the internet now the customers can communicate with each other and discuss about the prices‚ and because of that it is impossible to
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Product * Yahoo! (Yahoo) is a leading global internet businesses‚ which provides internet services to individuals and businesses worldwide. * Yahoo! Home Page – including My Yahoo‚ Yahoo Toolbar‚ Yahoo Local and Connected TV. * Communities & Services – including Yahoo Groups‚ Yahoo Answers and Flickr. * Search Services – including Yahoo Search‚ Yahoo Local‚ Yahoo Yellow Pages‚ and Yahoo Maps. * Communications Services - including Yahoo Mail‚ Zimbra Mail‚ and Yahoo Messenger
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