759 Store is one of the famous supermarkets in Hong Kong. Many people love to buy 759 Store’ products because of the lowest prices. Their marketing strategy is “small profits‚ quick returns” which mean they sell their products at low price in order to increase the stock turnover rate and earn the profit faster. However‚ some research shows that the price of the local products in 759 Store are much lower than others competitors and some of other retailer shop owners pointed that 759 Store are underpricing
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AMEC EAP Class: 12PD1 Name: Wong Mei Ha (Tiffany) Student number: D120133 DATE: 16-10-2012 Topic: Learning English experience and expectation within 20 months When it comes to learning English experience‚ rising interest in learning is a most practical way for me. Studied in a Chinese secondary school‚ I was not in a well-equipped environment. Particularly‚ when I was young‚ I could not understand why learning English is so paramount. Thus‚ I was
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Financial Reporting & Analysis for Decision Making (2013) Instructor: David Yip Financial Analysis CEC INTERNATIONAL HOLDINGS LIMITED Stock Code: SEHK00759 / 759:HK Author: Anthony Lam City University EMBA 2013 Cohort 759 Store CEC INTERNATIONAL HOLDINGS LTD. Hong Kong Stock Exchange Code: SEHK 00759 / 759:HK COMPANY History CEC International (CEC) was founded by Lam Wai Chun (the current Chairman) in 1979‚ as “Coils Electric Company”. Initially when the company was
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Competitive Strategy of Behind the Rapid Growth of 759 Store: An Analysis Introduction Strategic planning is central to management study. It defines the long term direction for the company and all other business functions orbit around their established strategies. This article studies how a company formulates business-level strategies‚ optimize their competitive positioning and obtain a competitive advantage over their rivals. In order to further illustrate this management issue
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A. The introduction of MTR The MTR Corporation was established in 1975 as the Mass Transit Railway Corporation with a mission to construct and operate‚ under prudent commercial principles‚ an urban metro system to help meet Hong Kong’s public transport requirements. Mass Transit Railway (MTR) is regarded as one of the world’s leading railways for safety‚ reliability‚ customer service and cost efficiency. It carries an average of 5.2 million passengers every weekday In 11st April 1‚ 2006‚ Hong Kong
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INNOVATION MANAGEMENT 4Ps of innovation and Reliance 4Ps Author: Charanpal Singh Written Date: 20 July 2014 Email id: Charanpalsingh65@gmail.com Table of Contents Topic Page no. 1. Introduction -----------------------------------------------1 2. 4ps definition and understanding----------------------1 3. 4ps framework of Reliance------------------------------2 4. Reliance overview and tasks done--------------------2 5. Company’s strengths
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Bibliography: 1. Dixon‚ D.F. and Blois‚ K.J (1983) “Some limitations of the 4Ps as a paradigm of Marketing”‚ In M. Christopher‚ M.H.B. Macdonald and A. Rushton (eds.)‚ Proceedings of the 1983 Marketing Education Group Annual Conference‚ Cranfield‚ July‚ pp. 92-107. 2. Henneberg SC‚ (2002) “Understanding Political marketing” in
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Pepsi company produce many difference products that based on the different age and need of consumers‚ such as fashion relaxed drink Hepy‚ sport drink Gatorade‚the taste is numerous Mirinda‚ and the earliest Pepsi‚ etc. And these goods at a retail store put the position will also be different‚ such as teenagers like to drink Hedy and Pepsi will put more conspicuous place revealed out. This kind of retail strategy the product show in front of consumers‚ successfully attracted the attention of consumers
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The Times 100 Business case studies ‘Creating a winning marketing mix’. Available from www.thetimes100.co.uk The article discusses how JD sports‚ the Britain’s leading sportswear retailer uses the ‘4Ps’ to outgrow itself. 4Ps includes ‘product’‚ a good or service’s function and feature. JD works with suppliers worldwide to create their own-brand products. ‘Price’ can be the money that costs to manufacture or create the products. It can also be the profit that products bring. JD buys a large
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allowing customization in an all-in-one principle. By allowing customization makes the iPhone relevant to its target market. Place Apple adopts a hybrid distribution channel involving its online store‚ physical outlets and the retail points of the exclusive mobile service provider and its online store. The distribution of the iPhone was set only to exclusive mobile carriers in each country. In Singapore‚ Singtel‚ Singapore’s biggest Telco Company was given exclusive rights to distribute the
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