Northwestern University College of Business Education Laoag City Strategic Management Environmental Analysis: Pepsi-Cola Products Philippines‚ Inc. Submitted to: Sonders G. Lucas Submitted by: Cu‚ Princess Charlene V Daproza‚ Jema C Pacpaco‚ Charlene B Manayan‚ John Elmor M February 11‚ 2014 HISTORY The Summer of 1898 It was a hot and humid in New Bern‚ North Carolina. so a young pharmacist named Caleb Bradham began experimenting with combinations of spices‚ juices and
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Soft drinks in India is a INR 11‚000 Crore industry1. The rising mercury levels have ensured that the Indian soft drinks industry is going through a healthy phase wherein‚ it registered an impressive growth of 24.6% in the year 2011/12. Carbonates had a growth of 13.6% growth‚ Bottled water saw an incredible 34.3% growth‚ Fruits and vegetable juices registered a growth of 29.7%‚ Sports and energy drinks saw a growth of 17.2%. PepsiCo operates in these product lines and the impressive growth numbers
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COMPANY BACKGROUND Pepsi is Pvt. Limited Company. It is a franchise of Pepsi cola international. It first came to Pakistan in 1960‚ but they did not do well at that time. So they packed off and went back. In 1969‚ Pepsi came back but still their appearance was not satisfactory in the market so they approached Pakistan beverages to take the franchise for Pepsi. And from that day onwards it took Pakistan beverages a period of 5 years to knock down coke from the No.1 position and in 1985 they
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2 2.0 Decision Making Process 2 3.0 Need Recognition & Problem Awareness 3 4.1 Motivation 3 4.2 Motivation and Involvement 3 - 4 4.3 Promotion 4 4.0 Information Search 4 5.4 Culture and Subculture 4 - 5 5.5 Memory 5 5.6 Product 6 - 7 5.7 Promotion 7 5.0 Evaluation of Alternatives 7 6.8 Attitudes 7
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Most everyone is familiar with the 4 P’s of Markting‚ Product‚ Place‚ Positioning and Price- but have you heard of the 4 E’s of Marketing? Christopher Graves‚ President & CEO‚ Asia Pacific‚ Ogilvy Public Relations Worldwide‚ authored a presentation found on Scrib’d that explains just how the P’s have become the E’s‚ highlighting how: • Product >>> has changed to >>> Experience • Place >>> has changed to >>> Everyplace • Price >>> has changed to >>> Exchange • Promotion >>> has changed to >>>
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DILKUSH KHANDELWAL ASSIGNMENT: INTERNATIONAL MARKETING GENERAL INTRODUCTION India with a population more the 100 cores is potentially one of the largest consumer markets in the world With urbanization and development of economy‚ tastes and interests of the people changes according to the advance nation. Marketing is about winning this new environment. It is about understanding what consumers want and supplying it more conveniently. Marketing deals with identifying and meeting human needs
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Product- Core actual augmented‚ done Product by involvement The product we would be marketing would be a specialty product. The product would not typically be bought on a daily basis‚ however Place Distribution intensity would be intense. The app Core the core benefit formed by the product is convenience. It permits consumers to manipulate images and videos hands free i.e. through hand and body signals. Actual the actual product is the application‚ which allows consumers to use
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Executive Summary The soft drink industry in India has two major players‚ Pepsi and Coke. Besides these there are some local players at different market‚ operating with different market share. But they are not a big threat to the market share of either Pepsi or Coke. However as of now the two big names in cola industry are only two top U.S. players Pepsi and Coke and the fight for acquiring the market is always going between these two players and the Cola industry has along seen a COLD WAR
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A Project report On A study to understand market acceptability of Pepsi Atom In partial fulfilment of the requirements of Master of Management Studies Conducted by University of Mumbai “A study to understand market acceptability of Pepsi Atom” under the guidance of Prof. Rajesh Vyas in partial fulfillment of the requirement of Masters of Management Studies by University of Mumbai for the academic year 2012 – 2014. _______________ Prof. Rajesh Vyas Project Guide
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evaluation. PepsiCo mission statement is to be the world ’s premier consumer products company focused on convenient foods and beverages. They seek to produce financial rewards to investors as they provide opportunities for growth and enrichment to their employees‚ their business partners and the communities in which they operate. And in everything they do‚ they strive for honesty‚ fairness and integrity. Their vision statement is‚ "PepsiCo ’s responsibility is to continually improve all aspects of
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